Dirty Deeds

How to Build a Multi-Million Dollar Wholesaling Machine in 2026


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In this episode, I sit down with Dallas-based real estate operator and wholesaler Donovan Ruffin, founder of Equity Cash Offer, to unpack how he went from broke kid flipping iPhones and knocking doors in the Texas heat to running multi-market sales teams and a serious wholesale operation across Texas, Florida, Georgia, and beyond. We talk about his early days in door-to-door AT&T sales, partnering into a marketing company that was doing millions, and why he walked away from that income to go all-in on real estate. Donovan breaks down how he got his first wholesale deal in a couple of days, the shift from buying flips from wholesalers to going direct-to-seller, and how cold calling, online marketing, and team building turned into a machine. We get real about the market correction, losing money for months, almost breaking the business, restructuring comp plans, hiring 20+ dispo reps, and why brand, reputation, and not quitting are the only real “secrets” to his success. If you’re stuck at a 9–5, thinking about wholesaling, or already doing deals but want to scale without blowing up your life, this conversation will punch you in the mouth (in a good way) and show you what it really takes to build something that lasts.


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Dirty DeedsBy Logan Fullmer

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