Ecommerce Playbook: Numbers, Struggles & Growth

How to Build a Successful 2023 Holiday Strategy

Listen Later

Q4 success starts in Q3. And the most successful brands on Black Friday have one thing in common: They plan their entire marketing effort around four distinct revenue “mini-peaks” within the holiday season.

On this episode, Richard talks with CTC Director of Growth Strategy Luke Austin and Senior Ecommerce Data Analyst Steve Rekuc, breaking down our comprehensive four-part plan to tackle BFCM for our clients in 2023. 

⁠Show Notes:

  • The Edge Summit, hosted by Bloomreach, is a one-of-a-kind collective conversation on the future of marketing and AI. Learn more at theedgesummit.com.
  • If you’re a 130+ GQ brand between $10-$100M, we’re so confident that we can win for you that we’re willing to give you a free month. Just click here to start the application process.
  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    72 ratings

    More shows like Ecommerce Playbook: Numbers, Struggles & Growth

    View all
    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    573 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    381 Listeners

    eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel Podcast

    313 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,272 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    592 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    902 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,461 Listeners

    My First Million by Hubspot Media

    My First Million

    2,653 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,232 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    212 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    358 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    50 Listeners

    Moneywise by Hampton

    Moneywise

    650 Listeners

    The Andrew Faris Podcast by Andrew Faris

    The Andrew Faris Podcast

    24 Listeners

    Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    Marketing Operators

    10 Listeners