One loan, done right, should lead to three, five, even ten more over time. If your clients aren’t coming back and sending friends, you’re doing it wrong. This episode will show you how to turn each deal into a lifetime of income.

Tim Braheem sits down with industry legend and President of Benchmark Mortgage, Jim McMahan, who has spent nearly four decades in the mortgage trenches building one of the most respected origination businesses in the country. 

Jim is the guy who taught Tim the art of scripting, objection handling, and creating clients for life. He’s built a career (and now an entire company) on the principle that you don’t need everyone, you just need the right people. And when you master that, your business becomes an annuity that pays for decades.

Top Takeaways for Loan Officers:

1️⃣ How to develop a “credible market opinion based on fact” so your clients trust you over the news and never question your authority again.

2️⃣ The exact scripting and practice disciplines that turn objections into opportunities and build confidence when clients start shopping you on price.

3️⃣ Why affinity partners are your untapped goldmine, and how to turn every file into introductions to CPAs, financial advisors, and attorneys who can feed you business for life.

Jim has weathered seven market cycles, built a company of 700 employees, and continues to create impact in this industry every single day. If you want to stop losing clients on price and start building a business that pays you for decades, this conversation is your roadmap.

ABOUT TIM BRAHEEM

With more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.

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