The following guest sits down with host Justin White:

•   Jeff Berger, President of Groundwork Mortgage


Developing Relationships with Homebuilders is a Winning Long-Term Strategy for Mortgage Brokers

As homebuilders work to keep up with consumer demand for new homes, independent mortgage brokers have an opportunity to carve out new relationships. How can you make yourself an attractive lending partner to homebuilders in your market? Tune into episode #18 of Good. Better. Broker. as we talk with a mortgage broker whose entire business model is tailored to the intricacies faced by homebuilders and their clients.

In this episode of the Good. Better. Broker. Podcast, you’ll learn what homebuilders look for in a lending partner and why targeting them can be a tremendous long-term lead source. 


In this episode, we discuss ...

•   5:26 – How homebuilding became a focus for Jeff and his company
•   6:15 – Why the homebuilding business aligns with a mortgage broker’s business model
•   7:28 – What it takes to build a good relationship with a homebuilder
•   8:50 – Why it’s important for mortgage brokers to understand a builder’s business
•   10:08 – What it takes to be successful in the homebuilding category
•   14:38 – What homebuilders look for in their lender partners
•   19:57 – Why builders are a valuable lead source
•   21:27 – Jeff’s advice for mortgage brokers looking to work with homebuilders


Resources Mentioned in This Episode:

Peter Drucker

Jim Collins' Good to Great


Show Contributors:

Jeff Berger

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Justin White is UWM’s in-house brand journalist and the host of the daily news video Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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