The Salesman.com Podcast

How to Change Someone’s Mind – 7 Persuasion Skills


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Trying to change someone’s mind is something that we have all tried to do, but most people fail at influencing others.



Learning ability to change other peoples minds is integral having success in life. Because you will never have success in life you are always following other people’s plans, you need to learn to influence them so that you can follow your own.



How to change someone’s mind




So
in this video I’m going to give you seven, powerful and actionable
rules to follow when you’re trying to influence someone and change
their mind.





Rule
one – go for no




When
you are butting heads with someone else and trying to influence their
opinions, they know that you’re trying to get them to say “yes”.
The long this goes on, there is an increasing pressure as this person
avoids saying yes, and the level of involvement from their increases
until a point where they may never admit defeat at all.







As you can see on this diagram, as more and more ego and emotion gets put into the conversation, the pressure for the individual to say no and disagree with you goes up and up. All until it reaches a point of no return where they just think “f-it” and they’ll never openly admit to changing their mind, just to spite you.




Have
you ever lied about being wrong, just so you wouldn’t look bad?
That’s you reaching the “f-you” point.




So
instead, you’re going to relieve all this pressure by influencing
them to say “no” instead of pushing them towards yes which is
what they’re expecting you to do.





When
someone says “no” it can be an incredible relief for them, it can
feel like you’ve taken a weight right off their shoulders, and it
also gives them the perception of control, which in turn allows them
to drop the emotion from the discussion and come back to a more
logical conversation.




“No”
can actually means many things. For example it could mean –



*
You’re
make me feel uncomfortable
*
I
do not understands
*
I
don’t think I can afford it
*
I
need more information
*
I
disagree right now but I could change my mind





So
take a moment from trying to debate the individual and ask the
question…



“What about this does not work for you?”.




This
immediately pulls the conversation towards what’s stopping them
from believing you which is half the battle won.





Rule
two – don’t argue




Next
where people go wrong when trying to change someone elses mind is
that they allow the conversation to escalate into an argument before
they get to a point at which they can influence the other person.




Most
people assume wrongly that if they can prove their points logically,
common sense will take over and the other person will admit that they
were wrong. The issue is, emotions play a much larger impact on our
decisions of what we believe than what people’s logical brains do.




Just
because you are technically correct and perhaps you have more data
supporting your outcome and maybe you even have the backing of other
...
...more
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