How do you get someone is is conservative to support climate change? Or stricter controls on guns? There is a way. Research confirms that conservatives tend to be focused on how good the past was, while liberals are “future-focused”. So what if you frame a statement about gun control by framing that statement around words and images that support a person’s preferences for the past or the future? Let’s see how your attitudes are being ever so slightly influenced by the way statements are “framed”. You’ll be a wiser consumer as a result.