Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that standing out means attracting the right audience and being unafraid to repel others, Ralph and Lauren explore how leaning into one’s true personality can be a powerful business strategy.

Chapters

• 00:00:00 Start with Ralph and Lauren
• 00:00:25 A Quick Debate on Heights and Humor
• 00:01:51 Authenticity in the World of Social Media
• 00:03:09 Unpacking the Power of Charisma
• 00:03:41 Goodreads Goals and Personal Ambitions
• 00:04:12 Inside Lauren’s Marketing Mindset
• 00:06:05 Why Being Polarizing Matters
• 00:14:45 Charismatic Leaders and Their Influence
• 00:22:53 Navigating Marketing Industry Challenges
• 00:27:57 Leaving the Corporate Grind Behind
• 00:28:13 Rethinking the Agency Model
• 00:28:26 Diving Deep into Client Goals
• 00:28:57 Revisiting the Power of Charisma
• 00:29:40 Narcissism Meets Leadership
• 00:30:23 Relatable Corporate Stories
• 00:32:55 The Legendary Kennedy-Nixon Debate
• 00:35:14 Ryan Reynolds: Charisma Personified
• 00:38:01 Public Persona vs. Private Self
• 00:41:13 Making a Stand in Marketing
• 00:50:24 The Power and Purpose of Branding
• 00:52:19 Wrapping Up with Next Steps

LINKS AND RESOURCES:

• The McCartney Legacy: Volume 1: 1969 – 73
• Absolute Charisma: How Highly Charismatic People Think, Act, and Speak to Charm and Influence People with Ease (Communication Skills and Charisma Development, Book 4)
• Get Your Marketing Performance Indicators™ Checklist Now!
• Kennedy vs. Nixon: The first 1960 presidential debate
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13