The right idea can make or break a membership website.

Far too often, people steamroll ahead into worrying about which membership plugin they're going to use or how much content they need without actually doing the research necessary to make sure you're on the right track.

But how do you know if your idea is a winner?

In this episode of The Membership Guys Podcast, I take you step by step through the process of choosing, research and validating your membership idea.

In this episode you'll learn:

• Why it's important to research and validate your membership idea
• 5 questions to ask yourself to determine whether your idea is a good one
• The biggest mistakes people make in their research, and how to avoid them
• Specific steps you can take to validate that people would be willing to pay for your membership