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“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”

Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and media features have on a business. Having been featured in major publications such as Forbes, Entrepreneur.com, Fast Company, and many others, Vincent was a recipient of the 40 Under 40 Award from the Nashville Business Journal.

If you’ve ever been enamored by a business or entrepreneur’s “as seen in” banner, wondering, “How do I get seen in these publications myself?”

This episode is for you.

Vincent shares his advice on writing a pitch that stands out in the endless sea of pitches that is a journalist’s inbox. He also goes over how media coverage takes on the heavy task of building social proof and credibility better and faster than you could if you were only relying on social media and SEO.

Whether you’re a blossoming, brand-new business, or a business in the thick of the growth stage–this episode will give you immense value, so take what you need.

Topics We Discuss in this Episode:

• How to write a standout, attention-grabbing pitch
• The do’s and don’ts of pitching
• Tips for pitching your story (and making it irresistible)
• Effective ways to follow up on a cold email
• Powerful email subject line that gets clicks
• How to use social media to build relationships with journalists

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
• Follow Vincent on Twitter
• Follow Parents Club on Instagram
• Find out more about Parents Club
• Check out the Parents Club app
• Sign up for the FREE newsletter for modern parents

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!  Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.