In this episode of Take-Away with Sam Oches, Sam is sharing one more interview from the recent National Restaurant Association Show in Chicago. This week, it’s with Del Taco chief marketing officer Tim Hackbardt. Tim is a restaurant industry veteran who joined Del Taco as CMO in 2020, and he’s overseen an initiative from the Southern California based brand to emphasize Del Taco’s differentiating factors as it seeks to capture guest attention in a crowded QSR Mexican category. He goes inside Del Taco’s efforts to communicate in a rapidly fracturing media landscape, plus how the brand is setting itself apart with its value strategy. 

In these conversations, you’ll find out why:

• Your brand is full of great stories — you should talk about them
• Guest feedback is easier to obtain than ever 
• You need a content strategy for every type of guest 
• A barbell strategy could be a good entry into a value menu 

Have feedback or ideas for Take-Away? Email Sam at [email protected].