Sign up to save your podcasts
Or
Share How to Connect with Red and Blue Customers
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Connect with Red and Blue Customers
Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand, we discuss his insights on the evolving digital landscape and how brands can better connect with customers in an increasingly divided world.
About Chris Peterson
Chris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with fast-growing startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. He's also the author of the book Red & Blue Customers.
From the Show
What brand has made Chris smile recently? Chris shared the smiles that he gets from his beloved New Balance sneakers, which he's delighted to see are back in style!
Connect with Chris on LinkedIn and check out the Lifemind website, including the special offer for listeners at lifemind.ai/onbrand.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9494 ratings
Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand, we discuss his insights on the evolving digital landscape and how brands can better connect with customers in an increasingly divided world.
About Chris Peterson
Chris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with fast-growing startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. He's also the author of the book Red & Blue Customers.
From the Show
What brand has made Chris smile recently? Chris shared the smiles that he gets from his beloved New Balance sneakers, which he's delighted to see are back in style!
Connect with Chris on LinkedIn and check out the Lifemind website, including the special offer for listeners at lifemind.ai/onbrand.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
HBR IdeaCast
1,855 Listeners
The Smart Passive Income Online Business and Blogging Podcast
3,449 Listeners
Social Media Marketing Podcast
1,438 Listeners
Why That Worked – Presented by StoryBrand.ai
1,926 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,260 Listeners
How I Built This with Guy Raz
30,249 Listeners
Masters of Scale
3,990 Listeners
The Peter Attia Drive
8,004 Listeners
The CMO Podcast
345 Listeners
Uncensored CMO
37 Listeners
The Prof G Pod with Scott Galloway
5,425 Listeners
Huberman Lab
28,602 Listeners
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
504 Listeners
The Next Wave - AI and The Future of Technology
63 Listeners
AI Explored
85 Listeners