On this episode of Loan Officer Freedom, the #1 podcast for loan officers, I'm chatting with my dear friend Doug Cadaret. Doug is a master when it comes to optimizing sales opportunities and today, we're sharing with you the secret to converting 30% or more of the leads you bring in as a loan officer. Way too often I hear loan officers say they need to generate even more leads, but what kind of leads are you generating? They first need to be quality leads. Once you have quality leads you then need to find out how many of those leads you're able to convert. Typically, LOs are able to convert between 1% - 10% of the leads they generate. If you want to make sure you're generating quality leads and convert at a higher rate, stay tuned to this episode of the podcast.   If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com