One way to get ahead of your competitor, is to get straight into the minds of your customers. Being inside a customer's head, with no interruptions and no distractions, that's what all marketers dream of. When you can do this, you develop a relationship. And it is possible, with a podcast.

• How is podcasting working for a retailer? [17:41]
• How can we take podcasting to become an expert to build your brand? [20:53]
• How do you keep the momentum [27:14]
• A guest style show or an individual show - what is the best option for the retailers [31:42]
• How often you should release a show? [41:21]
• Rob's top three tips for somebody who wants to start a podcast. [45:35]

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