Lifestyle Business School

How to Create an Online Course That Sells Right Now


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How do you create an online course that sells right now?

The truth is that times have changed, and what worked even just a few years ago no longer does. 

The online course market is maturing, and with the growth many are starting to wonder:

"Are people still buying online courses?"

Here's my two cents: 

Yes they absolutely are, but it’s uneven at the moment.

Some people are killing it and some are finding it tough. 

If you're wondering how you can create an online course that sells right now, here are seven things to keep in mind. 

1. Cultivate Trust and Authority

2. Contracts Create Friction

3. Creating an Online Course That Sells Requires Transparency

4. New Offers Require Time in the Market

5. Positioning is Everything

6. Risk Reversal is Extra Helpful

7. Trust and an Irresistible Offer Are King and Queen Right Now

Want more? Here’s how we can help you:

Free WorkshopCreate our knowledge-based lifestyle business in 2025

Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


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→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

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Lifestyle Business SchoolBy Stevie Dillon

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