Looking for an easy way to create killer content for your blog? Or, are you trying to design a motivational speech for your team? In this post, I cover a simple way to create content that your audience will love. The technique works equally well if whether you are delivering in verbally (in a speech) or writing it.

The Keys to Good Communication Are Similar Whether You Are Writing or Speaking.

Way back in 2000, I partnered up with a speaker in Dallas who had acquired a big contract to do leadership training for a national trade association. It was a big break for me, because, although I had done pretty well in my first few years as a speaker, clients were still hard to come by, back then. When he and I first talked, he mentioned that he had written a public speaking book that was in the final stages of editing.

Since my specialty was designing class content, I built an entire presentation class to compliment the book. From time to time, I'd ask him about the book, and he'd always respond by telling me, "It's almost ready."

Two years later, it was still... almost ready. I finally realized that the book was likely never going to be finished. In desperation, I decided that if I were going to have a good, well-written textbook for my class, I'd have to write it myself.

I Learned to Write Out of Necessity.

At that point, I'd never written anything except term papers in school. But, I figured, whether you are communicating via the spoken word or via written text, the goal is still the same. You want to communicate important ideas in such a way that your audience (or readers) can retain the information, and you also have to make that communication somewhat entertaining so that your listeners (or readers) continue to pay attention.

So, out of necessity, I sat down at my computer, and I wrote the book Fearless Presentations. The whole process from start to finish took me less than three weeks. (And the only reason that it took me that long was that I type really slow.)

This episode will explain the step-by-step process that I went through, and how you can use the same process to create unlimited content for motivational speeches, keynotes, and blog posts.

Full Podcast Notes at How to Create Killer Content for Your Blog or Motivational Speech