Have you ever been told you need to work on your “executive presence” and walked away thinking, what does that even mean?

In this Talk About Talk episode, you’re getting a front-row seat to one of Dr. Andrea Wojnicki’s live training sessions. Andrea reframes the way we think about executive presence, calling it what it really is: leadership presence, and shares five concrete strategies to help you build it.

You’ll also hear live Q&A from the audience on everything from dressing for presence, to navigating small talk in a high-stakes geopolitical moment, to showing up credibly across cultures.

Executive Presence 2.0 by Sylvia Ann Hewlett – https://amzn.to/4bGiZex

🌐 Website: https://talkabouttalk.com/

Andrea Wojnicki: Let’s do this. Let’s talk about talk. 

Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach at Talk About Talk, where I coach ambitious professionals to improve their communication. So you can achieve your career goals. 

This episode is a little bit different from most. You’re gonna hear a live training session that I ran recently, focused on leadership presence and executive presence. In this episode, you’re gonna learn my framework for leadership presence, and you’re gonna hear five different strategy that you can choose to adopt to help you boost your leadership presence.

You’ll also hear live questions from the audience for this session. I hope you enjoy it. Here we go.

Welcome everyone. We are here today to talk about executive presence. So if you’re here, I’m guessing that either. You are a very ambitious person who has looked around at the folks around you that are knocking it outta the park in terms of their career. And you’re like, what is different about them? And I have people who come to me, and they’re like, it’s communication, but it’s more than communication, Andrea. It’s their executive presence. 

So that might be you, or you may have been told by someone, maybe a mentor, or maybe even your boss. It might have come up in your annual review that you need to work on developing your executive presence. I hear this a lot from folks. So the good news is I do a lot of thinking, writing, and coaching about executive presence.

I’m gonna be encouraging you in the next hour to start to think about executive presence in a little bit of a different way, but a way where you can get traction. So here’s my promise to you. I’m gonna share with you a framework for how you can think about this sometimes nebulous topic or vague topic, you could say in a way that can really help you get traction in developing your executive presence.

And I’m also gonna share with you, I’m a, for those of you who know me, I’m a big fan of the power of three, but I’m actually gonna share with you five different strategies or tactics that can help you establish this elusive executive presence. And so my challenge to you is to identify which one or two of these five that I’m sharing with you that you can adopt for yourself.

So consistent with being, you know, focused on the power of three, we’re really gonna go through three things. First of all, we’re gonna talk about what executive presence is, and this is where I think I might surprise some of you with how I think about defining executive presence. The second thing. I’m gonna share with you the five different ways of establishing executive presence.

And the third thing is, I’m gonna share with you an opportunity for you to work with me. It’s a program that I have to help people establish their executive presence and beyond, and then we’re gonna open it up for an open q and a, which is truly, it’s become my favorite part of doing these live coaching sessions.

So, as I said, some people. Are sent to me by their boss to work on their executive presence, and some people proactively come to me. And interestingly, something that I’ve noticed, and I’ve been reading a little bit about this lately, many people are not a big fan of the term executive presence. And there may be a couple reasons for this.

The one that I think is very valid is that executive presence seems very subjective, right? It’s like you know it when you see it, but how do you actually define it? And in fact, some people have told me, and I think that this is a very eloquent way of putting it, that being told that you need to develop your executive presence can sound like vague coded feedback.

That means you don’t have the it factor and you probably never will. I’ve heard those exact words from a couple of my clients, and they’re like, Andrea, I need to figure this out. And I’m like. It can be subjective, but we’re gonna turn it into something that’s a little bit more tangible or quantifiable, like real skills spec.

We’re gonna specify, forget this vagueness, forget this coded feedback. We’re gonna make it into something that where you can get some traction. So when I ask people to define what they think it means, usually what comes up is something around gravitas. And inspiring people. So it’s a combination, often of gravitas, which I would say is a synonym for confidence as an executive, right, and inspiring people.

And I would push back on that definition. I would say that sounds a little bit like a definition of effective leadership in general. There is a book, which I have over here by Sylvia Ann Hewlett, that is one of the best books I’ve read on executive presence, and she recently republished it. It’s called EP, as in Executive Presence 2.0, and she says there are three ingredients based on her research in what comprise executive presence.

It is  in fact, number one is gravitas. Number two is communication skills, and number three is what she calls how you show up. So your physical presence, and it’s kind of in that order, right? So if you’re gonna, if you’re gonna do one thing, it’s establishing gravitas, and then it’s communication skills, and then it’s how you show up.

When I read this book, I thought to myself, for those I see some people in the room here that I’ve coached before. You probably know that I coach people on all of these topics. I would consider gravitas and confidence to be. A communication skill. Of course, communication skills are communication skills, and how you show up is certainly a communication skill.

So I say great executive presence is all about communication. So that’s why we’re here, and that’s why I’m here to coach you. I wanna read to you the definition from Sylvia Ann Hewlett’s book about what she says executive presence is, it’s something to think about here. She says, executive presence is typically perceived as consisting of three elements in descending order of importance, gravitas, skillful communication.

The right appearance having, and she tells a story about showing up for her first job, interview out of college, dressed completely wrong, and how she attributes that to the fact that she didn’t get the job. So a lot of people say, well, how I dress doesn’t matter. It matters. People see you often before they hear a word that comes outta your mouth.

So I would say that this is a great start, but based on my years of coaching. Hundreds of ambitious professionals, leaders, and aspiring professionals and leaders. I’ve noticed a trend, and I’m gonna share a framework with you. I’m also gonna encourage you to think about this executive presence in a different way.

So I’m gonna start sharing my screen here. I want you to rethink executive presence. Because of the issues that I said before that it may be vague coded feedback. Some people also say when they think of executive presence, they think of like an old school 1990s. Dictatorship, authoritarian style male in a standing behind a podium, in a blue pinstripe suit.

I know some of you, I see some names where we were hanging out in those days, and that was what an effective leader with executive presence looked like. Okay? 

So I’m encouraging us now to rethink this and maybe call it. Leadership presence, and I would say leadership presence, ’cause that’s really what we’re aspiring to, right?

Leadership presence is the ability to establish credibility and create impact. So you’re doing things, you can see there’s this upward arrow, right? You are doing all the things. Maybe some of the things that Sylvia Ann Hewlett, the author of, of EP 2.0, all of the things that she talked about will help you establish credibility so that you can create impact. 

And by the way, what is impact? I turn the question back to you. What is your goal? Are you looking to get promoted? Are you looking to get a new job? Are you looking to be heard in meetings? I hear this all the time. I don’t say a lot in meetings, Andrea, and when I do, people ignore me, and then someone else will say something similar, and they’ll get all the attention.

I literally had this conversation last night in a coaching session. So impact can be big or small, right? Being heard, it can be having people congratulate you after you give a formal presentation. It can be a new job, it can be a promotion, it can be any of these things. The impact is what you want. And then how are you gonna get there?

Well, there’s, you can see there’s a few steps here, but you’re not gonna get there unless you have credibility in the eyes of others. Okay. So I am encouraging us to define a new term and maybe forego this executive presence term, which has some baggage, and instead call it leadership presence. 

Okay, so now I’m gonna share with you five ways to work your way up this hierarchy or this pyramid.

Like I said, I’m a big fan of the power of three, but we have an hour together, so I’m, I’m gonna share five with you. The first is, you know, I’m a communication coach, and I would say making sure that you’re never gonna have credibility if you’re not an effective communicator, right? It’s as simple as that.

And so by foundational communication skills, by the way, I do not mean the basics. I don’t mean easy things. I mean foundational communication skills, like being a really effective formal presenter. Learning how to lead meetings that are really impactful. I’m talking about listening skills and not just shifting from what a lot of people default to, which is passive to active listening.

There are many, many ways that you can focus on your foundational communication skills. And by the way, the most. Successful senior folks that I coach are constantly upgrading their foundational communication skills. I’m not sure if foundational is the right word, ’cause I don’t want people to think it means like basic things that you get outta the way.

They’re things that are the foundation of how you present yourself. And so three great examples are introducing yourself with confidence, listening, as I mentioned, and formal presentation skills. For those of you who haven’t heard or learned myself, introduction framework, I just wanna say this. Your self-introduction is the most direct way that you have to reinforce your professional identity.

These are your words from you about you. So it is well worth your time to learn how to introduce yourself with confidence. And this does not mean learning a script that you memorize and rehearse and then spit out why? Because it sounds rehearsed. Because it is, and it’s not customized for your audience.

So instead, I encourage you to learn my framework, and I think someone’s gonna put it in the chat so you can read the article if you like it. There’s an HBR article from 2020 that I had published with this framework, and in 2023 is one of the three most downloaded articles at hbr.org. The framework is really easy.

You don’t even need to take notes to remember it. It’s three things, present, past, future. So who are you, what do you do, and where do you do it? Hi, my name is Dr. Andrea Wojnicki. Please call me Andrea. I’m an executive communication coach at talk about Talk Boom, who you are and what you do. And if you’re between jobs, you could say, my expertise is in the finance industry or in the pharmaceutical industry.

And I’m a finance expert, right? So you could clarify what your industry or functional and or functional expertise is. So that’s step one. Present past tense. Here’s where in a professional context, you establish credibility, so you could. Mention previous jobs. You could mention a project that you just finished.

You could mention an award that you won. You could mention your credentials, your university degrees, whatever this is. You choose, depending on the context, one, two, or three things to help you establish your credibility. And again, it’s not a script. You’re choosing the things that are relevant. 

So if I’m pitching to an HR leader who’s thinking about bringing me in to do some coaching or workshops for the folks on their team. I will tell them about how I earned my doctorate from Harvard Business School, where my research focused on exactly what I’m coaching you on. It was interpersonal communication and consumer psychology.

I would mention that I used to teach at the University of Toronto in the MBA program, or whatever I thought was relevant for that person. Right. So you establish. Credibility with the past tense, and then you shift to the future. This is easy, and it’s often forgotten, but it’s like the icing on the cake.

One or two sentences where you demonstrate enthusiasm about the future. Like, I’m really excited to help all of you establish executive presence or leadership presence so your careers can skyrocket. Ideally, you make it about the other person, what you’re excited about for them. Okay, so introducing yourself with confidence.

You just had a quick coaching session there. The three-point framework. It’s present. Past future. It’s not chronological. You start with, you anchor yourself with the present, who you are, and what you do. You establish credibility by talking about the past, and then you move to the future, and you talk about how enthusiastic you are about the future.

This is a foundational communication skill. I encourage you to try this framework if you haven’t already, as soon as possible, and it’ll become a life skill. The next time someone says, let’s go around the table or around the screen and introduce ourselves, you’ll probably do what I do and go, oh gosh. And then you’ll say, ah, I have a framework, and you’re gonna nail it. 

So there’s introducing yourself with confidence. There’s listening beyond. Just act passive to active. Let’s seek really collaborative listening where you believe that you have insights. The other person has insights, and if you listen carefully to together, you’re gonna come up with something amazing. So pushing your listening to be at a new level.

By the way, I always say this when I coach people on listening. You can’t be listening at this ultra high level all the time. It is exhausting. It’s really about self-awareness. So I’m in this training session right now with Andrea. I think I’m gonna be actively listening. I’m not gonna be this collaborative level.

I’m gonna be active later on. When you’re in a meeting, and it’s something that you already know everything about, you might slip into passive listening, which is where you’re kind of pretending to listen. Maybe you’re writing a few notes just to keep yourself awake. Being conscious of what level of listening you’re at, I think is actually a superpower.

Again, it’s about self-awareness and then formal presentation skills. The one thing I would say in terms of how to get better at formal presentation skills is practice. Just do it every chance. You get leading meetings, doing formal presentations, doing informal presentations. The more you do it, the easier it gets and the more fun it gets. 

I’m gonna say I have some horror stories that some of you, I know, some of you have heard, but I decided that was not acceptable, and so I started practicing, and now I do love it. I even have a podcast, so obviously I love formal presentations. Okay, so that’s the first way to establish your leadership presence is work.

And these are just three. I’m gonna give you three for each of the five, three ways. So, three ways to improve your foundational communication skills, introducing yourself effectively and boosting your listening formal presentation skills. Okay. The second way to establish leadership presence is to communicate with precision.

Now, I would say that precision counts as a foundational communication skill, but I, when I was pulling this together for us today, I wanted to pull this one out because of this very interesting insight. I think it’s interesting folks that are more junior in their career often come to me. Saying, Andrea, I have imposter syndrome, and I need some help speaking up.

It’s like they want to speak more. And then the more senior and successful folks that I coach actually say the opposite. They’re like, Andrea, I ramble sometimes, and I need you to help me communicate with precision. I wanna speak less, but with more impact. So I have this pair of scissors here. This is about brevity, so taking up less airtime.

And clarity, so making sure that you are really clear. So I of course have three suggestions for how you can do that. The first one that I always say, when people come to me seeking precision in their communication, this is the most important thing you can do. Speak in headlines. Use headlines. What does that mean?

That means when you send an email, sure. Your first sentence might be, I hope you had a great weekend, but your second sentence should be, the purpose of this email is, or I’m sending you this recommendation and the, you know, the accompanying evidence or whatever it is, like you tell them what you’re going to tell them.

I recently came up with this kind of saying that I have to explain this, which is if you’re writing a screenplay or you’re writing a novel, suspense is great, but suspense is not an effective strategy in business. Do not rely on suspense. Instead, tell them what you’re gonna tell them right away. So speak in headlines.

The second thing here is the power of three. If you know me, if you’ve listened to my podcast, if you’ve seen my posts on LinkedIn, if you know me at all, you know that I’m a huge fan of the power of three. I even have three kids and the power of three is actually grounded in science. So three is, I hope your default whenever you’re wondering how many, why?

Because three is balanced. Think about a tripod, right? You need three legs or a stool with three legs. It’s balanced. Three is enough that it sounds like a trend. So it’s substantial or substantive, but it’s not overwhelming. And three is easily memorized. It’s memorable or easy to recall. Remember, in the self-introduction framework, it’s three steps, not an accident.

Whenever I ask myself, how many, whatever should I include, I always say three. And if three is not enough, make it three groups of three. So I’m writing a book right now about some of the material that you’re hearing today, and I have three parts: part one, part two, and part three. And each of them has three chapters.

So use the power of three. This will help you in communicating with precision because you’ll tell people with your headline, here’s my recommendation, and then you’ll say, there are many reasons why this is the right way to go. Why? This is my recommendation. I’m gonna share with you three reasons as soon as you tell them that you’re anchoring the people that are listening in.

Basically, how long you’re gonna talk. And then you say, the first thing is blah, blah, blah. The second thing is the blah, blah, blah. And imagine if you hadn’t told them that you were going to use the power of three, and you just started listing things. After two people start to go, how much longer is she gonna keep talking?

Right? So tell people it’s the power of three. Follow the power of three, and then you can restate what the three things are. Okay. The last way that I’m gonna suggest that you communicate with precision is what I call tracking the ratio. So what do I mean by this? I mean tracking the ratio of the airtime that you’re taking up in a meeting.

So far, I’ve taken up 100% of the airtime, not including the chat, thankfully, in this meeting, but typically, if you were in a meeting with three other people, so there’s four of you, I encourage you, no matter what level you’re at, to say what would be my fair share of the airtime? It would be 25% if there’s four of us.

And then say, typically, do I speak too much or not enough? If you don’t speak enough, try to take up 25% of the airtime. If you’re the leader, you should probably be speaking less, so you should say, I wanna keep it down. And also, this is really important. If you are a leader and you are demonstrating leadership presence, you are tracking the ratio of everyone in the meeting that you’re leading.

And if someone’s not speaking up. You can very gracefully encourage them to do so by saying something like, Jane, I noticed you haven’t said anything yet, and I also know that you have a great expertise and background in whatever the area is. I’d be really interested to hear what you have to say, and then just go quiet, and the person will feel flattered because you authentically flattered them about their expertise, and they’ll pipe in.

So track the ratio, whether you speak not enough or too much, and if you’re a leader, track the ratio of everyone in the room and make sure that all of the people in the room are meeting participants, not just meeting attendees, right? If someone’s sitting there and they’re not saying a word and you really don’t need them to say a word, then I say they shouldn’t even be in the meeting anyway.

You can send them the minutes later, right? Okay. So that’s the second of five ways to establish leadership presence. The third is communicating with confidence. So. Remember, in my definition of leadership presence, it’s establishing credibility so you can create an impact. How do you establish credibility?

A big factor in driving credibility is your confidence. It’s how you feel and how other people are perceiving you. So I like to think of confidence really, and this is how I always talk about a confidence in terms of three things, imposter syndrome, confidence boosting tactics. Then mindset. So the first thing I say here is lean into imposter syndrome.

There’s so much research about imposter syndrome and the thing that may surprise all of you is even in the original research, this term was coined based on research on successful people. Successful people feel imposter syndrome. So lean into it. And furthermore, if you’re not feeling imposter syndrome, one of two things is probably true.

Either you’re arrogant. You’re done learning. And probably not. There aren’t that many arrogant people, so I’m gonna say, or more likely, you’re not pushing yourself. So I get a lot of calls from folks who have just got a big promotion and then their confidence plummets, and they’re like, Andrea, I need help.

I don’t know why, but I’m feeling this imposter syndrome. And then they tell me that they just got this big promotion into a different area. And I say. Your imposter syndrome is because you’re pushing yourself to learn new things. You should celebrate that. So lean into imposter syndrome instead of that.

When you feel that icky feeling, I feel it in my chest, like adrenaline, right? I feel like someone kind of punched me in the chest instead. And when I feel that instead of thinking, oh gosh, I have imposter syndrome and letting myself go into a downward spiral, I say. You know what? That’s the spark of positive energy that I need to shine in this workshop that I’m coaching right now.

And successful people put themselves in situations where there are high stakes. So, imposter syndrome is a good thing. Then the next two are the tactics and mindsets that different things work for different people. But the one thing you need to know as you’re experimenting with different ways of improving your confidence is that confidence can be learned.

Trust me, I have epically failed in the confidence department and been able to build my confidence based on using some of these tactics. So in terms of tactics, I would say things like being expansive. I’m holding my arms out here, being expansive, confident people take up space. So whether you’re seated around the boardroom table or standing in front of a room, remind yourself that confident people take up space.

And the two illustrations of that kind of prove this one is think about Trump. I’m not gonna get political here, but think about pictures of Trump in the Oval Office, right? He’s manspreading. I see photos all the time. He’s got his arms out, he’s got his legs out. He is taking up space. Now, I don’t know that he’s doing it on purpose, but he’s showing that he is confident and credible in that room.

So that’s one example. And the other example that I think of is remember when you were back in college or high school, and the teacher would ask a question, and then they’d turn around and look. And if you didn’t know what the answer was, you’d try to make yourself really small. Right? We kind of hide versus if you knew the answer, you’d be like, oh, oh.

At least some people would, right? So those are great examples of how we make ourselves small when we don’t wanna be seen, and how we make ourselves expansive. So the tactic of making yourself expansive is a big one. Slowing down your breathing is such a simple and hugely effective way of boosting your confidence.

I’ve read this research in detail, and here’s the insight. If you slow your exhale in particular, your brain says. Hang on a second. I’m not gasping for air. Everything must be okay. And then your blood chemistry will actually change. Your stress hormones will stop being produced, and you’ll feel less stressed out.

So if you’re up on stage and you feel this shot of adrenaline, it’s not like you’re gonna be heavy breathing into the microphone. However, you can quietly slow your exhale knowing that that will boost your confidence. And then there are confidence-boosting mindsets. Things like really focusing on learning.

If you are, so I’m not talking about this, I’m gonna say it. Stupid advice that we often hear, like there’s no such thing as failure. Only learning. Come on, you can fail. But if you are genuinely, authentically focused on learning all the time, especially in these high-stakes contexts, you really can’t fail.

In fact, the story of your epic failure, like the one of me failing when I was on stage, can become part of your story and catapult you into future success. So one of the mindsets that I encourage people is really think about a growth mindset. Really learning into that, leaning into that lifelong learning mindset.

And another mindset that I know works really well is focusing on your personal brand. Your unique strengths focusing on your superpowers. So in the research on social psychology, they talk about global self-esteem. So generally, how confident are you? And then they talk about domain-specific self-esteem.

So my question for you is, and you might wanna write this down right now, in what areas do I feel confident? Where do I know I have skills, expertise, and passion that adds value in my organization or in my career? If you focus on these things, your confidence will be elevated, and the research shows that when you focus on your domain-specific expertise, your self-esteem in those areas goes up, and then your global self-esteem also goes up.

So, I mean, this is a lot of social psychology talk for. Focusing on your superpowers before you go out on stage, remind yourself of what you’re good at. So I remember many years ago, for the first time, I was getting in front of a room with hundreds and hundreds and hundreds of people, and I really didn’t, it was an open q and a.

I didn’t really know what was gonna happen, and I was nervous about the open q and a in particular. And I said to myself, Andrea. You have academic credentials in branding and marketing. You’ve spent your career in branding and marketing. You’ve coached all these people, you’ve done these workshops.

You don’t know everything, but you are an expert in personal branding. So anything that they ask you, either you’re gonna have an answer for, or it’s gonna be something that you should learn anyway. Right? And then I went out there. So remind yourself of what your unique superpowers are. That’s a very powerful, uh, mindset.

Okay. Moving on to the fourth way to establish leadership presence is exactly what I was just talking about. It’s developing your personal brand. So there are several things that you can do. If you follow me, you know that I’m talking about this all the time. Why? People tell me that this work is some of the most impactful work that they’ve done in elevating their confidence and also in developing their career.

So, as I said at the beginning, your self-introduction is the most direct way that you have to reinforce your personal brand. I cannot overstate how important it is to be comfortable and confident in your self-introduction, focusing on your unique strengths, like I just said. My saying here is unique is better than better.

Instead of trying to figure out what everyone in your organization or in an industry is expecting you to do or to call your strengths, ask yourself what your unique strengths are. Unique is better than better. The people around you who are knocking it out of the park. Undoubtedly are focused on their unique strengths.

Okay? And then once you’ve identified what those unique strengths are, then you shift to communication. This is where in person and virtually, so like in your LinkedIn profile or whatever social media you’re on, in your email signature. When you are in virtual meetings like we’re in right now, so in person and virtually, and then.

Explicitly, so using words and also implicitly how you show up the whatever you have in your background. It’s no mistake that I have the corner of my university degree over here. I have some plants. I have my color-coded bookshelf. I have more books here, not an accident. I’m trying to reinforce my brand.

Okay, so consistently reinforcing the unique strengths. There’s so much more that I could share with you about personal branding, and I’m happy to answer more about that in the q and a, but that’s the fourth way to establish leadership presence. And now we’re on to the last one, which is demonstrating leadership.

So I don’t mean exactly demonstrating leadership presence. There are slightly different things. I mean, demonstrating leadership, and I use these words because these are the words that my clients tell me. They meet me for a consult, and they say, Andrea. My boss says that technically I have the skills and I’m ready to be promoted and I need to start demonstrating leadership.

Those are like the exact words that I hear a lot, and this could be like from a junior position to a middle position, middle to senior, it happens at all levels. I need to demonstrate leadership, and again, this could come across as like vague coded feedback. And many people also say, especially if they’re earlier in their career, they’re like, it’s impossible for me to demonstrate leadership because I’m not the boss of anyone, or I’m only the boss of four people, and they want me to demonstrate that I can manage a group of 25 or more.

How am I supposed to do that? So here’s what I remind you. Is that there are many, many ways that you can demonstrate leadership. So the obvious one is leading people, and if you don’t have a team that’s reporting to you, you can still informally mentor other people and you could even formally coach people by setting up training programs or whatever.

So, yes. People. Leadership is a big part of demonstrating leadership, but there’s also a couple of other things here. I have proactive leadership, strategic leadership, and thought leadership. So pro what is pro, what do I mean by proactive? Well, leaders lead, right? We’re not talking about following, we’re talking about leading.

So when was the last time you had a proactive thought. I’m guessing it happens all the time. Shared it with the group and did something about it. I’m talking about being super proactive. Leaders lead. When you do that, you are demonstrating leadership, right? Strategic leadership. So I often think about, I used to work at Kraft Foods and Marketing, and I remember sometimes I’d be in these big meetings where we were brainstorming something or trying to decide on advertising campaign, which campaign we were gonna go with.

Something like that. Somewhat things would, the conversation would go off track, and then after a certain amount of time, some very smart person who I would say was demonstrating leadership would raise their hand and say, we’re going off track. Let’s shift back to focusing on our strategy. Remember the brand strategy?

Whatever it was, let’s focus on what our priorities are instead of getting distracted. And I remember whenever someone said something like that, I’d always think, gosh, that person is so smart. What a great leader. So when you’re presenting your thoughts and when you’re in discussions with others, when.

Encouraging focus and being sort of principled, like what is the brand strategy? What have we decided the core principles or ideas are that we’re gonna be pursuing this year? Being grounded in your firm’s objectives, whatever they label them will help people, will encourage people to think of you as a leader, and then this one is often forgotten.

Thought leadership. So, is there something that you have expertise on? It could be something technical, it could be a leadership style. It could be something that’s related to your industry or your function where you can share either in person, like verbally, or in writing. You could write papers, or you could post it on LinkedIn.

Right? Thought leadership. Private and public. Thought leadership is definitely, I mean, that’s what it’s called. Thought. Leadership. The point here is demonstrating leadership beyond people. Leadership, proactively being strategic, and using thought leadership. Okay, so. Here is the list of five ways. I mean, there are many more, but these are five ways that I would say are very common gaps that people can get a lot of traction in your foundational communication skills.

Like I said, communicating with precision, boosting your confidence, developing your brand, and demonstrating leadership 

So this list may seem overwhelming. Again, what I encourage you to do is to identify which one or two, I think more than two is probably too many. Identify which one or two you wanna commit to yourself that you’re gonna focus on.

I think of these in terms of what I call the leadership presence framework. So I shared a little bit of this with you in one of the earlier slides. Impact is at the top, right? This is your goal, and it again, it could be big or small. How are you gonna get there? By establishing credibility on the first two steps.

This is what I notice when I’m coaching people. We work on their foundational communication skills, and they tell me, Andrea. By working on my self-introduction, by working on my listening, by working on my formal presentation skills, and on and on, I feel my confidence boosted, right? And then when their confidence is boosted, this feeling that they have other people tell them like, what’s going on with you?

Like all of a sudden, you have this credible presence in meetings, and then that’s when they can make an impact. This is the framework that I encourage you to, you’re welcome to take a screenshot if you like. I encourage you to think about this. And then I, I have these kind of rectangle, whatever the, are those trapezoids, whatever the shape is called, I need to figure that out.

You can put all sorts of communication skills there. And then the interesting part here, I think, is that you can build confidence by improving your foundational communication skills, but you can also do it. By overcoming imposter syndrome and also by using the confidence-boosting mindsets and tactics that I shared, and more.

And then when that happens, your credibility’s boosted. And when your credibility gets boosted, then you can make an impact. But you can also, in a focused way, improve your credibility by thinking about the different ways of demonstrating leadership. By developing your personal brand and by doing all sorts of things.

By the way, Sylvia Ann Hewlett’s definition, remember the third part? It was gravitas, communication, and how you show up. The, how you show up belongs right there in the credibility, right? Like, do you look like a leader? So this is a framework that you can probably tell by my tone of voice I am so excited about because I think it gives people a framework where I know it does, because I’ve, I’ve been using it in, in my private coaching and, uh, workshops.

It gives people, I guess, like a framework for them to think about where there may be some gaps for them, where they can get some traction and start to develop this leadership presence. So I’m excited to share with you that next month, starting in the third week of April, I have an executive presence and personal branding masterclass.

Now I’m calling it executive presence because that’s the term that people are mostly using, but in this masterclass, it’s six weeks long. We are gonna talk about the framework, how it’s leadership presence, and we’re gonna work our way up. Up the framework. So I’m just gonna share two slides with you about this, and then I’m gonna open it up for q and a.

If you wanna learn more, if you go to TalkAboutTalk.com/april2026, there’s detailed information about what’s included and everything, but here’s what you get. There are six live coaching sessions on Wednesdays starting at noon. You also will be included in a private virtual group where only the masterclass folks will be there.

The group will probably be. 10 to 15 folks or so. So it’s enough that there’s gonna be people there that you’re gonna learn from and make some fantastic connections. But there’s also a lot of individual customized one-on-one coaching. So we have this virtual private group. I’m in the group as well, and asking questions and answering questions there.

So that’s on 24/7. For the six weeks, you also get a comprehensive workbook that basically becomes your playbook for developing. Leadership presence or executive presence, and your personal brand, and you also get access to a recently re-released and hugely improved online course on personal branding. So the content that I had from the course that I introduced four or five years ago was great, but the production value wasn’t, and we recently improved the production value of that.

So that’s the program that I’m excited about. 

But now I would love to answer any questions that you have. So, questions about executive presence, about leadership presence, about the five ways that I shared with you, shared that I encourage you to improve your leadership presence. Any questions about the masterclass as well?

I’m happy to answer. 

Christie: I can ask you a quick question, I guess. 

AW: Hello? Is it Hey, Christie?

C: It’s Christie. Yeah, 

AW: I, how did I know that? 

C: Because we’ve chatted briefly before. 

AW: Yeah. Nice to see you, Christie. 

C: Nice to see you. Are those situations where you’re doing a presentation, and you’re showing up in executive presence, do you have like awardrobe guide or do you have like go-to places or is it just like suit navy? Like how, how deep do you go on that? Because it does impact perception, right? 

AW: It does. I’m glad you asked. Okay, so, oh gosh. There’s, there’s actually so many things that I can say. If one thing that a lot of people don’t know, if you are virtual, go with solids, not prints because they pixelate and they can be distracting.

So that’s one thing. So I have a photographer that I absolutely love. So she’s taken all the photos that are in my social media posts and on my website, and I brought like my favorite turquoise and white hounds tooth blazer. And she was like. I was like, it’s my favorite. It’s my signature blazer. She said, no, no, it, it’s gonna be pixelated.

That’s not what you want. She said, you can wear it when you meet someone for lunch or if you’re in front of a group, but don’t wear it for photos or anything that’s online. That’s a big one. The other thing that I can tell you is if you don’t have any idea what to wear, no. That blue is most people’s favorite color.

Or how do you, how do you say that? Right? Blue is the color more than other that people favor. Right? 

C: So that was a tongue twister. Yeah. 

AW: Blues. Blue’s a good one. I would say that the other thing that comes up a lot is formality, and I just wrote a LinkedIn newsletter on this and I say, I encourage you to dress up.

And by up I do not mean more formally. I mean, look at the people. Who are up from you, who are above you, who to whom you aspire to their position, how are they dressing? And you wanna be yourself, of course, but think about what they’re wearing. I’ve started to wear like a turquoise blazer with a t-shirt and jeans or pants with really cool Adidas running shoes. I have turquoise run. I have two pairs of turquoise running shoes. Um, so you can actually have fun, and I get comments on ’em like, oh my God, love your shoes. Right? So I’ve just started doing that. You don’t have to dress up formally, but dress up like the people that you admire.

And then in terms of being in front of people, Christie, I would say the most important thing truly is that you feel comfortable and elevated. So comfortable. Like, you know, if you have a like I have a blazer, actually it’s on the couch that I’m pointing to it over there in my room. It’s like a bit tight in my shoulders.

Like I would never wear it if I was standing in front of a room because if I, as soon as I point up, it’s gonna be like pulling. So you wanna be like comfortable, but you also wanna feel elevated. Like, if it’s a big deal, you wanna show up in a way that you feel good. The old saying, when you look good, you feel good.

When you feel good, you look good, and then you do good. Like, that’s the idea. Do you have any other specific questions, Christie, about that? 

C: I totally agree on the, the being comfortable. I do think it shows up, and I do agree because I’m an on the marketing side of things. So we do that from a brand and thought leadership perspective, so that’s great.

And context matters, right? Like dressing up in who you’re in front of and who you’re talking to. I don’t know. I think it would also like, I like that. Like make it your own. 

AW: Yeah. 

Christie: Because if you’re not authentic, I guess that must show too, right? 

AW: Yeah. Yeah. So I encourage you all to think about what your thing is for how you show up.

So it could, for me, it’s a color, but that doesn’t mean it has to be a I, by the way, I met a woman at a conference and she, she had an orange jacket, an orange person. I said, oh, I love your orange. She said, I wear orange all the time. It’s like my go-to, no one wears orange, so I, it makes me memorable. And I was like, good for you.

Uh, so it could be a color, it could be that you always wear a great scarf or you’re really into, even, even today, ties maybe not done up all the way. I, I know some guys that it could be. Your socks, or you could really be into shoes or may, a lot of people are really into running shoes. Right? And by the way, it can change over time too.

It’s not like you’re, I say turquoise, so it has, for me, I always loved turquoise. I used to be a figure skater, and I, I, my dresses were always turquoise, everything. My houses turquoise. But for most people, it’ll evolve over time. Pick a thing. I remember, I used to be on a board of a hospital, and one of the guys on the board, he was known as having great hair and.

Really crisp white shirts like, like they all looked brand new, right? That was like his thing. It said a lot. It said a lot. He was, he also worked in quality control, and I was like, okay, he’s got the hair, and he’s got the shirt. Right? So, is there a way you can reinforce your brand by how you show up in terms of how you dress?

Try and think about what your thing might be. Your thing might even be your stature, right? Like I’m super, not me, but someone’s like super tall or I know some people that are. Are like five feet tall and they create a narrative around themselves as like, you’ll know me when you see me. I’m like a big ball of energy, but I’m tiny in stature.

And I’ll be like, okay. And then it’s like, oh, there she is. Right? So that is included as part of how you show up. Anyone else have any questions they wanna ask me out loud? 

Heather: Hi, I have a question. My name is Heather. I’m looking for the raise hand emoji, but I can’t find it on the screen. So my question is, once you have communicated and you have introduced yourself appropriately, what about the dead air?

Like, the small talk? I mean, you mentioned at the beginning, like I, I’m not sure, maybe that’s another podcast or another area, but. What do you talk about in this day and age and in this situation where geopolitical, you know, fever is at an all-time high. What can you actually talk about? It used the weather used to be safe, and now with climate change, that’s not safe.

AW: Yeah, that’s true. 

H: What, what do you talk about? 

AW: It’s such a cliche, isn’t it, to talk about the weather, but the weather is often newsworthy these days. I am not a big fan of these kind of rehearsed. Small talk prompts like, so what have you done lately that really lit up your world? Or you know, tell me about the best place you visited in the last year. I, I think asking those kind of random questions that you could ask anyone is, it seems a bit trite to me and, I know I appreciate it when people are doing it because they’re trying to fill the conversation void. But instead, I would look at the person and. Ask them something about the here and now.

Like literally, if you’re at a conference and you meet someone, you could say, what’s your connection to the conference? Are you a speaker? Do you know the speaker? Are you a sponsor? What? Whatever. Right? So ask them about them. Ask them. So how did you get here? Did you take an Uber or did you drive? Right?

So, asking the person about them, and then the conversation will flow people. Love talking. I know you all know this. People love talking about themselves. So instead of asking these kind of generic questions, I would think like, what is context and person relevant? And then ask ’em a question based on that, like here and now with this person. I hope that helps. 

H: Yeah, thank you. 

AW: Yeah. Who else has a question? 

Lally: Andrea. Hi. I have a question. 

AW: Hello. 

L: I work with people all around the world, obviously mostly remotely. What considerations should I have or anyone in this obviously room have when it comes to establishing executive presence or leadership presence when you’re working with other cultures?

AW: Yeah. This is something that I’ve started to think about more and more, and I’m gonna say this is not my expertise. I. Think it takes beautiful empathy and self-awareness to know what your culture, it could be like your country or even your corporate or your industry industries have culture, right?

Companies have culture. Countries have cultures. Religions have cultures. So ask yourself, what cultures am I a part of, and what are we known for, right? So if you are from, I’m gonna say Texas versus. Montana, right? There are differences in how people communicate, and so just being aware of that, and you could even call it out.

You could say, I know not everybody is, so I’m from Canada, and I’m a female, so people would assume that I am soft spoken. I’m not. So I could comment on that. I could make that like I’m probably not a typical female Canadian. I’m a little bit more outgoing. I’m definitely an extrovert. Right. And then you’re like, so you’re acknowledging differences.

The big thing, Lally, that I would say is especially when you know there are distinctions in culture, again, whether it’s a corporate culture or a country culture, whatever it is, industry culture, being explicit about it and sharing that you are open and that you respect other perspectives can go a long way.

And even when you do that. You can mess up. I have messed up, right? People will say, well, you’re teaching this and that. That doesn’t really work in my company culture, whatever. Or you said this, and that’s offensive. I was in New Mexico about a month and a half ago, and I whistled like I do this all the time when I’m in work.

I did this when I was in the MBA program teaching in the MBA program, and when I do live workshops after people are in breakout groups, I will whistle, and I did it twice and the second time I did it, this guy in the front row. Had tears rolling down his face and he was like extremely sensitive to sound.

And then I obviously, I saw what was going on, so I didn’t whistle anymore. And then I went up to him and he said, I know you didn’t do that on purpose, but please. And I said, I am so, so sorry. Like, I violated something for him that was like physically he couldn’t handle it. So it’s a little bit different from culture, but my point is, if you mess up address it and you don’t need to dwell on it, right? Like, you don’t need to call the person out. Don’t dwell on it, but apologize and make sure that you’re course correcting. 

L: Thank you very much. 

AW: Yeah, 

L: This is very helpful. 

AW: Michelle Brown asked for any more tips on how to effectively introduce yourself? So I’m gonna say.

This three-point framework, which I, I believe is in the chat. It’s also if you go to the Talk About Talk podcast, whether you’re in, uh, YouTube or Spotify or Apple Podcasts, if you scroll down, I have rereleased the episode on how to introduce yourself. Many times it’s always a top episode for downloads.

Learning this self-introduction framework is actually a life skill beyond the, let’s go around the table, or around the room or around the screen and introduce ourselves. You can use this framework anytime. Someone says, tell me about yourself. Imagine you walk into a job interview, and the first question is, maybe you’re just meeting with a, it’s a preliminary meeting with a recruiter.

Tell me about yourself. You’re like, oh boy, like where do I start? And then just use the framework. Okay. You can also use this framework, present past, future in your LinkedIn profile, in your About section. Your about section should be written in first person. My name is Andrea. I, you don’t have to say your name, but you could say, I am an executive communication coach.

I am a, whatever your title is at organization, where I, my leadership style is so you’re present, present, present, and then you can shift to the past. Before I held this position, I worked, whatever. You don’t wanna necessarily, this is a tip by the way. I would say it’s not a mistake, but it is a missed opportunity.

When you’re talking about your past, be it in your about section or be it in your self-introduction, if even if someone asks you about your career journey, you don’t have to default to chronology. The number of times people say, when I say to them, I used to, in my podcast, I used to say, why don’t you, why don’t we start by you introducing yourself to the audience?

And then they’d be like, well, I graduated from university in 1997, and then my first role. And I’m like, oh boy, here we go. Right? Like, sorry, I didn’t ask you for your Epic bio. So instead, think about. Two or three things that are relevant, right? So my passion and my expertise is this thing, and I used it when I had this role, and I had this role, and this is what I learned, and my leadership style is blah, blah, blah.

And that leadership style was cultivated from years of doing this and this, right? So don’t necessarily default to chronology again. It’s not that it’s a mistake. Our brains, they kind of default to chronology right in your self-introduction. Instead, think about what are your unique strengths that you wanna share, and then tell the story about the past to reinforce those things.

I hope that helps. Okay. Um, do, oh, Magdalena. Your question is so timely. She says, do these principles also apply outside of corporate IE if you are a business owner? So I used to talk about coaching executives. All the time, right? Yes. I’m an executive communication coach. I’ve recently started to change to say, professionals and leaders.

You’ll probably hear those words coming outta my mouth more often. These skills apply whether you are an entrepreneur, whether you are working in healthcare like you’re a physician or a hospital administrator. These people that I coach, actually a lot of healthcare leaders, and they will say to me, I don’t consider myself an executive, but I see the stuff that you’re coaching people on, and that’s what I need to advance my career.

So it’s, yes, the answer is yes, it is absolutely relevant, and it will help you Magdalena, establish credibility with your staff, with your partners that you have. I’m sure you have partners that you’re collaborating with, and with your clients or your customers as well. So the answer is a big fat yes on that one.

Um, Cesar or Cesar, I’m not sure how you say your name. Leadership is influence. Nothing more, nothing less. John Maxwell. Love it. And to have the influence, you have to have credibility. So I’m just gonna say thank you so much for being so active in the chat and here with your questions. I’ve really enjoyed it, as you can probably tell.

And if you wanna connect with me, my email, I’m gonna give you my email. It’s [email protected]. If you aren’t already connected with me on LinkedIn, please do. I’m on LinkedIn almost every day. I actually love it. I just went on vacation. I forced myself not to look at LinkedIn for a whole week. It was really hard.

You can find me on LinkedIn again. You can find out more about what I do at TalkAboutTalk.com. And if you’re interested in the masterclass, it’s TalkAboutTalk.com/april2026. So I tried to make it as easy as possible for you. I would love to hear from you and you can connect with me in any of those ways, and I hope you have a great rest of your week.

Bye.

The post Executive Presence LIVE TRAINING: 5 Ways to Boost Your Leadership Presence” (ep. 210) appeared first on Talk About Talk.

Ever led a meeting where no one seemed engaged? Don’t blame your agenda or your slides. Fix your opener!

🌐 Website: https://talkabouttalk.com/

Certainly not all meetings go as planned, do they? But you’ve probably led a few of these successful meetings, the kind where people are locked in, ideas are flying around. The kind of meeting where you walk out, impressed, feeling proud, and like you actually got something done. And then you try to run the exact same meeting two weeks later, and it’s crickets. 

Here’s what I figured out. After years of leading live workshops and coaching executives on communication, the difference almost always traces back to the first one to two minutes of the meeting. It’s not the agenda, it’s not the slides, it’s the opening. So today. I’m gonna share with you three specific things that you can do to start off any meeting in a way that gets people engaged immediately and then keeps them that way. Let’s do this. Let’s Talk About Talk. 

Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m your executive communication coach. I coach ambitious professionals like you to communicate with confidence and credibility so that you can achieve your career goals.

Please check out our website, TalkAboutTalk.com. You’ll find more information there about the topics that we cover and the different ways that you can learn from workshops, keynotes to masterclasses, to online courses, and more. There are plenty of free resources for you there, too, so check them all out. It’s at TalkAboutTalk.com.

Here’s what most of the leaders that I coach tell me: they say, Andrea, I don’t know why some of my meetings just work, and others totally fall flat, and I can’t figure out how to make the good ones. Happen on purpose. Does this sound familiar? What’s interesting is that it’s almost never a content problem.

The agenda is probably more than fine. The people in the room are capable, but something about the energy at the start of the meeting sets the whole tone. If you’ve lost people in the first couple of minutes, you are fighting an uphill battle until the end. Now, if you do an online search or ask AI, how should I start my meeting?

You’ll see the same advice recycled everywhere. Tell a story. Get people emotionally invested. And here’s the thing, I’m not gonna tell you that stories don’t work because they certainly do. If you’ve ever tried to shoehorn a story into the top of a project status meeting and then watched people check their phones, then you know that a forced story can somehow be worse than no story at all.

So instead, I wanna give you three things that actually work every time, regardless of the type of meeting, the size of the room, or whether you consider yourself a natural storyteller or not. 

Technique number one. Tell everyone where the bus is going. Here’s my question for you. Would you get on a bus if you had no idea where it was headed?

Obviously not, right, but that’s exactly what many meeting leaders do. They ask people to get on the bus without telling them where it’s headed. They send a calendar invite with a vague title. They kick off with, okay, let’s get started, and then they wonder why people seem checked out. Your team is sitting there doing a mental calculation in the first 30 seconds.

Is this worth my time? I mean, I have to sit here, but is it in my best interest to pay attention and to participate? Or maybe I should pretend to listen while I check my email? Is it worth my time and attention? And here’s the thing, if you don’t answer that question for them, their brain answers it for them, usually with probably not.

The fix here is simple. Before you get into any content, spend 60 seconds telling them exactly why this meeting is worth their attention. Not just the topic, not even just the meeting objective. I’m talking about the stakes. What is at stake here? Why it matters to the people around the table. And by the way, if it doesn’t matter to them, why did you invite them?

So, what decision are you gonna make in this meeting? What problem are you solving today that we haven’t been able to solve asynchronously? What will they walk out knowing or being able to do that they couldn’t do before the meeting started? You really need to clarify this. I actually use this exact tactic every time I record a podcast episode.

Before I get into any content, I tell you the listener specifically what you’re going to get, what you’re gonna learn. So before your next meeting, write down this sentence. By the end of this meeting, you will? What? If you can’t fill in that blank, clearly your agenda needs work before your opening does.

Okay. So that’s the first technique. Tell your meeting participants where the bus is headed and why they need to get on the bus. 

The second technique is what I call encouraging the nod. I want you to think about the last time you were listening to someone. It could be a speaker, maybe it was a presentation, maybe a podcast like you’re listening to right now, and you found yourself nodding along.

Like, yeah, that’s exactly right. That’s my experience, or that’s what I want. That nod is not accidental. The best communicators design for it. And you can do the same thing at the top of your meeting. Open your meeting with one or two statements that name your attendees, shared reality, something like, I know we’ve all been in meetings all week, and I wanna make sure this one earns a spot on your calendar.

This is well worth your time, or you could be more specific. I heard from a few of you that this decision we need to make has been making you feel stuck, and that is exactly what we’re gonna fix here today. Suddenly, you see people nodding their heads, and when you name people’s actual experience, especially if you name a pain point, they lean in, and they nod.

And a nodding person is an engaged person. The science backs this up. Research on rapport and engagement shows that physical agreement cues like nodding your head actually increase your sense of alignment with a speaker. It’s like our brains believe our bodies, just like our bodies believe our brains.

As the meeting leader, you might also nod to yourself and encourage the meeting participants to mirror you. You’re not manipulating anyone here. You’re just meeting them where they already are and calling it out. So here’s what I encourage you to do. Write out two sentences for your next meeting opener that describe your participants’ feeling a pain point, an experience, or something that they’re seeking.

Test it by yourself. Will this encourage nodding? If not, try again. If so, you nailed it. Okay. Now we’ve covered two techniques to maximize engagement in your meetings. One, tell them where the bus is headed. Two, encourage the nod.

Now, for technique number three, get them talking early. I would say this is one of the most powerful of all the techniques.

There is a huge opportunity for you here. Here’s the principle. The earlier someone participates in a meeting, the more engaged they will be for the entire meeting. And this isn’t just my intuition; this is backed by research on group dynamics. I like to think of it as creating momentum or encouraging momentum.

When people contribute early, they develop a sense of ownership over what’s happening in the meeting. They’ve got momentum. Staying engaged stops feeling like a chore and starts to feel like following through on something that you’ve already started. And lemme tell you something, I’ve tested this purposefully in my workshops.

Same material, similar audience. When I encourage engagement early, the workshop is always more successful in large part because people stay engaged. I encourage you to do the same thing in the meetings that you lead. Get as many people as possible talking or somehow engaging in the first five minutes.

There are a few different ways that you can do this, depending on the context who’s sitting around the table, the number of meeting participants, and so on. You could kick off your meeting with a quick round of self-introductions, or you could ask everyone to answer a question with a hand gesture, like a thumbs up, a thumbs down, or a count.

Like, tell me, is it one or two or five or 10? You get the idea. If you’re virtual, you could drop a one-question poll into the chat. I find that much easier than creating breakout groups, but often breakout groups work really well. It’s a great way to get people brainstorming and talking, whether you’re virtual or in person. You could run a short breakout where pairs have to answer a question like, what would make this meeting a success for you?

Or what’s the most important thing that we need to consider to make the decision that we’re gonna make in this meeting? You get the idea. It does not need to be elaborate. It just needs to happen before people have had too long to settle into passive observer mode. Because here’s the thing, silence in a meeting is sticky.

The momentum works both ways. Once you’ve been quiet for 10 minutes, asking them to speak up feels like a big, big ask. But if they’ve already participated and spoken, that barrier’s gone, momentum kicks in. So look at your next meeting agenda and identify the earliest possible opportunity where you can design a moment where participants actually participate.

A poll, a share, a show of hands. Put it in the first five minutes. It’s not negotiable. 

So let’s bring this all together. Now, the next time you are leading a meeting, before you go into the room, make sure you’ve answered these three questions.

Number one, have I told them where the bus is going? Do they know what we’re deciding, solving, or leaving with?

Two, have I encouraged a nod? Have I named their reality in a way that makes them feel seen even before we start? 

And number three, have I built in early participation? Is there a way to get voices in the room in the first five minutes, maybe even in the first two minutes? 

These are three things together that make up probably an extra three minutes of preparation for you, but they’re gonna make a huge difference between a meeting where people are fully engaged versus one where they’re mentally halfway out the door, check in their email, essentially checked out.

And look, none of this requires you to be a charismatic storyteller or even an extroverted entertainer. This is about being intentional and tactical. In the first few minutes of your meeting, you got this, okay? Before you go. Whatever podcast platform you’re on, please don’t forget to hit subscribe. This way, you won’t lose out on getting even more coaching on your communication skills from me.

Thanks for listening and talk soon.

The post How to Lead ENGAGING MEETINGS Where People Actually Pay Attention (ep. 209) appeared first on Talk About Talk.

“Do not mistake my KINDNESS for WEAKNESS.” What does it take to go from working front cash at McDonald’s to becoming its CEO? Michèle Boudria, Board Director and Former CEO of McDonald’s Canada, spent four decades figuring it out, and in this episode, she’s sharing everything.

Michèle shares her insights, all in the name of creating “a virtuous cycle of high performance”: a relentless focus on feedback, next-level networking, curiosity, and an authentic, people-first leadership style. This one is full of honest, practical gold on building confidence, leading with impact, and getting the right people in your corner, and leading with impact.

DOWNLOAD THE LEADERSHIP PRESENCE FRAMEWORK NOW at: https://www.talkabouttalk.com/leadershippresence

Whether you’re early in your career or already in the C-suite, this one will make you think differently about the kind of leader you want to be.

🌐 Website: https://talkabouttalk.com/

🔗 LinkedIn: https://www.linkedin.com/in/michele-boudria/

📖 Grit: The Power of Passion and Perseverance by Angela Duckworth → https://amzn.to/3ZAyjCg

Michèle Boudria: Say, do not mistake my kindness for weakness, and that is really what I believe was that kind of unlock when I was 25 years old, was I realized that I could be kind and strong and confident and successful. 

Andrea Wojnicki: Welcome to the Talk About Talk podcast. I am so excited about this episode. A couple of months ago, I was speaking at a conference, and I met one of the other conference speakers who you are about to meet. 

Her name is Michèle Boudria, and she’s the recently retired CEO of McDonald’s Canada. She started four decades ago working front cash at McDonald’s and worked her way up to CEO. She has an incredible story to share with you, and I have to say, other than hearing her speak at this conference, I really didn’t know anything about Michèle, and the way our conversation unfolded will provide you with some gold in improving your communication skills in terms of career advice, and I would say even life advice. Let’s do this. Let’s talk about talk. 

My name is Dr. Andrea Wojnicki and I’m your executive communication coach. Here at Talk About Talk, I focus on coaching ambitious professionals like you to improve your communication skills.

So you can achieve all of your career goals. You can find more about what I do. If you go to talk about talk.com. On the website, you’ll find the archive of this podcast. You’ll find a free newsletter. You’ll find free resources. You’ll also find information about the private coaching, the masterclasses, and the corporate workshops and keynotes that I run.

Okay. Let me introduce Michèle. Michèle Boudriaa’s journey with McDonald’s started when she was just 16 years old, working the counter of a restaurant in Elmer, Quebec. Four decades later, in 2025, she retired as president and CEO of McDonald’s Canada. Having led one of the country’s most iconic brands through remarkable growth and transformation, her journey included leadership roles across continents from frontline operations to the C-suite, where, as CEO, she oversaw more than 1400 restaurants, generating billions in annual sales. 

She made making franchisees successful, relentless pursuit of a consistently great customer experience, and known for her operational expertise and ability to deliver results in mature markets.

Michèle championed innovative pricing approaches, expanding digital channels that reached millions of more Canadians and data-driven insights to build success in the franchise network. Today, Michèle brings her decades of experience in growth strategy, operational excellence, franchise partnerships, and organizational transformation to her corporate board and community work.

Here’s Michèle. 

MB: At McDonald’s, it’s actually not that unique to have grown your entire career and started in our restaurants at the front cash or in the kitchen or drive through, or whatever it may be. We have quite a few colleagues around the world who have taken a similar path. You maybe don’t always make it to CEO, but you certainly take on some very important roles in the business.

What I attribute my success to, it kind of boils down to three things for me. One is grit. I am a firm believer in this, the power of going after something and never stopping until you achieve it. Now, I certainly wasn’t thinking I’d be CEO when I started, but every task, every responsibility that I was given, I had to make sure that I was the best at it, that I achieved it to its full potential.

So I’d say that would be one of the first things. Curiosity was probably the other one. I know that I probably drove a lot of my bosses crazy. I had millions of questions all the time if I didn’t quite know how to do something. But I thought, you know, that looked kind of interesting to be responsible for that.

I’d ask a million questions to the point where they’d say, okay, you just take over and try it and see how well you do with it. And so curiosity to me was really, really important. I’d say the last was more around how do you surround yourself with the right people who are gonna give you. The good, the bad, and the ugly from a feedback perspective.

And so I call that my personal board of directors. And I have over the years had some really, really, really close partners who, some are still really good friends today and continue to be part of my personal board of directors, but many have come and gone. But I’m really grateful that I had those types of people around me who gave it to me. Like I said, good, bad, or ugly. 

AW: Oh, gosh. I have so many things I could say here. First of all, I love that you’re using the power of three. I mean, you could list one thing, or you could list 10 things, and you’re like, no, here are the three things. So grit, curiosity. People. So your personal board of directors.

I talk a lot on the Talk About Talk podcast about the power of a growth mindset, which I think is related to your second point, well actually, maybe to all of it, but mostly to your second point and curiosity. I’d love to dig into the third point ’cause I get a lot of questions about networking and how to create a high-quality network around you, especially ambitious folks like, like yourself, like most people that are listening here, this idea of a personal board of directors comes up in conversation. 

Can you talk a little bit about how that unfolded and if you have any advice for people on how to do the same?

MB: Yeah, I think it, how it unfolded is I actually attended this workshop, you know, for women in leadership roles at McDonald’s, and this woman kind of introduced the concept to us, and I was really. The idea of building that, and it was literally. It’s not an interview process where I interviewed folks, but I put down the names that I thought would fit the various roles and the various type of feedback I was gonna receive or need.

And to be perfectly frank, it has evolved over time because I might have been looking for different type of feedback, or if I didn’t interact with someone for a long time because our roles are so far apart, or our worlds were so far apart. At times, I would change up and get different folks to help out. You know, I firmly believe, you know, over the years I’ve had the pleasure of receiving this really rich feedback and sometimes it doesn’t feel like a pleasurable experience.

But I have been really lucky and I’ll, I’ll never, you know, forget, I was really, really young. I was 25 years old. I was leading a team of about a hundred people and I. I had around me a lot of really strong businessmen, and the behavior and the leadership style was very much one of, you know, ruling with a bit of an iron fist.

And so that’s what I thought was going to make me successful. And so, you know, at some point in, uh, my period as a, as leading this team. I received some pretty harsh feedback, you know, and people did not enjoy working with me. Well, the funny thing was, is I wasn’t really enjoying myself either, and so, you know, I really took that to heart.

I had reflected on it quite a bit, and I decided that. You know, I was the kind of person who really cared about people. I was the kind of leader who, or wanted to be the kind of leader that was kind to people, motivated people, and got people excited about vision and strategy, and really wanting to give their best self.

And I realized that doing that with an iron fist wasn’t working for me. And so I basically woke up one morning and said, that’s it. I am going to be who I am, the leader I want to be, and the style that I want. It works. And if it doesn’t, well maybe this just isn’t for me, and somewhere else it won’t work.

And many, many, many years later, I look back, and I think, thank goodness that. That leader that I worked with at the time had the courage to gimme that really harsh feedback, and I applaud my team at that time for also being honest and speaking out. And by the way, they didn’t tell me because they were afraid of me.

They told someone, and that was also very eye-opening. And so it has worked for me and I, you know, this is who I am, you know, I’m proud of it. It’s how I’ve led teams for all these years. And, um, you know, it’s the legacy that I’ve left at McDonald’s in my retirement is I’ve taught other leaders that you can be kind, you can, but still be confident and still be demanding and still achieve really great results. You just do it in a different way. 

AW: Wow. Okay. I wanna get into leadership style, but before we go there, I wanna go back and kind of close the loop on the networking. And you used the term feedback a lot. So it sounds like you were looking for mentorship and you mentioned the word roles. So as you were creating what eventually became your personal board of directors, what was your, I guess like tactical strategy?

What were you thinking like? Who do I need? Like what types of people, what role will they play? 

MB: Yep. And I think your boss always plays a role, you know? And that obviously will change with whomever you’re reporting into. So that was clear. The boss was one of those folks. And I would always kind of, my strategy for each one of these roles was to say, listen, here’s what I’m really ambitious.

I wanna achieve a lot, I have got lots of potential, and I wanna be able to pursue everything that I wanna pursue. I know I can’t unless I’m given really honest feedback. So this is me asking you and giving you permission to be very, very transparent and honest and timely with me when you see something.

And so I’m not sure that I necessarily accepted it exceptionally well every single time. Yeah. But I would go home, reflect, sleep on it, come back in the morning, and think, you know what? You know, that was good feedback. I just need to accept it. I’ve asked for it, now I must deal with it. There’s some folks that will play more of an ally role, right?

So that, that could be a peer, it could be someone who’s got some similar thoughts as mine. And so in a meeting, we might strategize a little bit so that we can deliver some strong messages together. I’d have obviously, uh, supporters and those supporters. They talk about you when you’re not in the room, and there are people who believe in what you believe in and wanna do, and they don’t necessarily have a direct connection to you, but they’re influential.

And they’re in the room, and they’re making a difference for your career in these conversations. And then of course, mentors. Mentors have always been part of my, uh, board of directors. And sometimes I’ve had more than one. Sometimes I have one that’s specific to a topic because this person is an expert at this, and I really wanna draw out as much as I can from that person on this particular topic.

AW: So when I read about kind of strategic networking, and by that I don’t mean being manipulative, I mean like, like thinking like you did about carefully in a disciplined way about the roles of different people in your network that are influencing your career. I hear about mentors, and also, there’s so much research about how a champion or an advocate can positively influence your career. 

The one thing that I heard you say, in addition to these two roles, is the power of allies. And I think many of us don’t. I mean, maybe we naturally might side with certain people, feel a connection with people, but I think that’s a really nice ad, right? It’s not just mentors. And it’s not just the champions, it’s also allies. 

MB: Yeah. And think about what that also does in the workforce. When you start to create an environment where you’re looking for allies in your workforce, the competitiveness is still there. A lot of these folks were my peers, but it becomes so healthy.

Because you play, you’re each other’s ally, and so you want what’s best for both, for yourself and for that individual, and it really creates this really strong culture. 

AW: I think that may be something that stands out about you compared to. I haven’t heard people articulate that so clearly. The other thing that I’m hearing quite clearly and consistently, Michèle, is your focus on feedback.

And I talk about this all the time. I’ve received in the last, you know, six years as I’ve been doing talk about talk podcasts and workshops. Twice, I’ve received emails from people saying, Andrea, are you open to hearing feedback? And when I get that email, so I usually do say, you know, please run a survey after, please share the results with me.

You know, I say feedback is a gift, and I really do mean that. But every now and then someone will say, are you open to feedback? And then I’m like, this is not gonna be fun. But yes. And it’s like we have this human to look for flattery and compliments, and when it is constructive criticism, it’s really, really hard.

Do you have any advice for people on how to get over that? It’s not easy. 

MB: Yeah. You know, interestingly enough, I think it’s in our human instincts is to focus on what you know along with the direct feedback that’s not so maybe so, you know, pleasant and positive. You generally get some constructive feedback and for some reason all we focus on is that piece.

And so, you know, I always tell folks, listen to it, absorb it. Think about what one or two things you might do differently moving forward, and then put it on a shelf. Because you can’t constantly be thinking about that every time you’re talking, acting, moving, writing an email, because then it consumes you.

And you’ll also then don’t even recognize all the great things that people have said about you. And so I love the fact that we run a lot of assessments on people in psychoanalyze leaders and so on and so forth. But with that is some very, very rich feedback. And you can get really caught up on one element of it and lose sight of all of the great things that have also been said.

So one or two quick things you’re gonna change, put it on the shelf. Read the good stuff, move on. 

AW: Okay. And the good stuff may inform something that I talk about a lot, which is your personal brand or your professional identity, right? Those are the things that you wanna reinforce, that you wanna be known for, and that ultimately become part of your leadership style.

And I think the span of your career. I covered a massive paradigm shift. I always think of the Jack Welch GE era, where it was like authoritarian leadership, and here’s how you do the command and control style to improve productivity and results and blah, blah, blah. And it was like this, I guess, assumption that people had that if you were friendly, or god forbid, maternal.

Your interactions at work that you were weak and you were not results-oriented. And there, there’s definitely been a shift where the people are now criticizing that authoritarian paradigm and focused on things like psychological safety, taking risks, and being authentic. Can you talk a little bit about your experience with, do you, first of all, do you agree that has been a paradigm shift and your observations there?

MB: Yeah, it’s definitely a paradigm shift because it’s now an expectation of the workforce. If you do not shift, you’re going to struggle to build the workforce you want or the best of the best in the workforce to have them come and work for you. I live by this statement. People say it describes me to as I say, do not mistake my kindness for weakness.

AW: Oh, I love that. So good. 

MB: And that is really what I believe was that kind of unlock when I was 25 years old, was I realized that I could be kind and strong and confident and successful. And so there are a couple of things I think, you know, from a leadership style, being confident but not arrogant is probably one of the most important steps.

Now, there is an expectation now of our workforce. We show up in a way that is absolutely confident. People won’t follow you if you’re not leading with confidence, but they certainly will not follow you if you lead with arrogance. It’s just not something the workforce today will accept. I also say get spend time, invest time in getting to know the people who work for you that matters more today than it ever has. 

People want you want to know about their families, their schools, their hobbies, their pets, their likes, their dislikes, their career ambition. Once we establish that kind of relationship and they’ve seen how much you’ve invested in them and how much time you’ve spent just getting to know them and not necessarily talking about the business, then the world is your oyster.

You can ask for just about anything, and that’s where I believe this like virtuous cycle of high performance comes into play, where when I have seen myself create a relationship with someone. That is so deeply rooted in me getting to know them and spending that time with them. I can ask them just about anything, and the last thing they wanna do is disappoint me, and so they go above and beyond anything I would’ve ever expected.

Then I get to recognize them and reward them for incredible work. And then together we set new heights as far as what we can achieve. And then it becomes this like incredible flywheel where you’re actually getting better and better results. And then other people wanna join this because they see the success, they see the rewards, they see the appreciation.

And it creates this culture of, of high performance that I, you know, have prided myself over the last, you know, several decades of making sure that I created and I go to work. This is one of the easiest jobs ever because people just wanna do more, and they just wanna do well. You know, people always said to me, Michèle, we just never wanna disappoint you, but we know if we do, it’s not the end of the world.

We’ll fix it, and we’ll move on. And that, to me, the epitome of leadership, I think. And we achieved great things together, and I was really proud of the team. But along with that comes a lot of honesty. Some real deep-rooted conversations around feedback, and because you have such strong relationship, you set it up, and you say, listen, I want you to be successful and to be successful.

I think you’re gonna need me to be really transparent with you. When I see some an opportunity, do you give me permission to do that? And then the answer is always yes, because they know it’s gonna come from a place of kindness, but not a place of weakness. 

AW: So as you’re sharing all of these things that you thought about, that you think about, it’s becoming pretty apparent how your success happened.

I wanted to double down on two of the things that you said. One was it’s confidence is a requirement. I, I say that too. I was just teaching a group about this last night, and we were talking about how. If you’re not confident, you can’t establish credibility, and people only follow people that are confident and credible, but not arrogant.

So specifically, how do you, how did you prevent yourself from slipping into that arrogant territory? And if you notice someone who was reporting to you who might be, you know, they start off as a little bit more anxious, and then they build up their confidence, and then it just keeps going into arrogant territory.

What would you tell them, or what, what were you thinking about to prevent that from happening? 

MB: Yeah, I’d say sometimes you, um. It happens, and you don’t even notice it, right? So that’s why you’ve gotta have those great people on your board of directors who kind of remind you that it’s happening. But I also, I think if you surround yourself with the right people, I’m a firm believer that my job as a CEO of McDonald’s Canada was to have smarter people than me at the table surrounding me.

And when you actually firmly believe that you don’t just say it, but you actually believe it, it’s really easy to be confident because you know you’ve put the right people at the table, but it’s really hard to be arrogant because most of them are smarter than you. And so my job is never to be the most, you know, knowledgeable financier or real estate rep, or that’s why you surround yourself with the best of the best in the industries, you know, and the functions that you require to run your business.

The art of being a really strong leader is the ability to be able to do that, and people will only work for you if you are confident but not arrogant. And it’s easy not to be arrogant when you know that there are people who know more than you do around the table about their particular piece. 

AW: It goes back to what you said about curiosity, and also if you’re genuinely curious.  Then you’re not arrogant, right? Like arrogant. People think they know everything. 

MB: One of the things that I realized I did all the time, and it’s funny, I’ve never even thought of it, but the team would say to me after, would say, it’s so helpful when you do that because it gives permission. I, you know, as a CEO, of course, I had lots of opinions, and I had lots of thoughts on how we might do things and do better, and so on and so forth.

And when I would make a statement, and I would realize that I was making a statement that could carry a lot of weight and that people might just take and run with when I was done, I’d always say, does that make sense or is anybody thinking about it differently? 

AW: Wow. Yeah. 

MB: And so you. Because you, you, what you need to realize very quickly is that, you know, when you take on this kind of a role, any leadership role where you have a team of people who are looking to you to set direction, vision, strategy, what you say carries a lot of weight, but you may not always have it right?

And so you have to create this environment where you might make a type a statement where you might wanna create a certain expectation, but you gotta validate that it’s right. And so, you know, what it did is it just created this environment where I could push the envelope really, really far, sometimes, often, but the team would then, you know, say, well, what, you know, we need to think about this, and we might wanna reflect on that.

And then we would probably get to the sweet spot of where that should be. But they were given permission, and there was an environment where they were expected to provide a point of view on my point of view. And that takes time, trust, and patience because it’s not automatic. Because you ask the question that they’re actually gonna say it.

AW: Yeah. Yeah. And you’re, it sounds as if you have exceptional self-awareness. Michèle, you’re conscious of the fact that. How you respond to their questions. Maybe the risky comments that the self-perceived risky comments that they’re making when they’re questioning something that you’re recommending or suggesting your response to those things has significant impact on the moment, but really also on the culture. Right? 

MB: Yeah. And I didn’t always get it right, you know, the importance of, of self-awareness and transparency. Yeah. Um, but again, when I didn’t. Most of the time, I knew I didn’t. And you know, I would take a deep breath, walk around the building, come back, and say, all right, let’s chat about it. Where did I go wrong there?

And, find the person on the team who. Was in that place of trust and comfort to be able to say, yeah, maybe that wasn’t, you know, the way we shoulda handled it, or whatever it may be, but acknowledge it and correct it, and all that does is goes back to, it builds that credibility because you’re confident enough to come back and acknowledge it and get it right.

AW: And encouraging them to do the same thing. 

MB: And role modeling that is so critically important. 

AW: Oh, Michèle, it sounds like such an incredible, such an inspiring, uh, work environment that you cultivated. You mentioned the word transparency, and previously you were talking about, you know, asking people about their family, schools, and so on.

I’m wondering if you’ve thought at all strategically about authenticity versus transparency, and there’s this kind of adage that happened I guess, after COVID, during COVID, people were saying, I should be bringing my whole self to work, or wish we should be able to bring our whole selves to work. Are you bringing your whole self to work, and how that relates to transparency and authenticity in your thoughts on that?

MB: I believe it’s important you create an environment where people can do that. People are at their best when they can be themselves. And I reflect back on that 25-year-old who said, I’m not happy being that Iron Fist leader either. So why don’t I just be who I am? And if it’s good enough, then it’ll be successful.

And if it’s not, then maybe this isn’t for me. And I firmly believe in constantly creating this environment where people can just be who they are. I’ve seen people kind of come out of their shell and just do amazing things for the business and for their career. When they’re led by someone who they feel really comfortable with and know that they won’t be judged.

Now, that doesn’t mean I always agree with everybody’s points of view. It doesn’t mean that, you know, we didn’t have debates and disagreements and really strong discussions, but done in a respectful manner. And at the end of the day, there are times where I had to make decisions that weren’t popular. Not everybody agreed with it, but if you take the time to listen to everybody’s points of view, you demonstrate some empathy.

You sit in their seat for a minute, and you say, what might be their reaction to this? And if you’re able to look them straight in the eye and say, listen, I thought about what this might feel like for you or for, you know, a group of folks. And here, let me explain why I’m thinking that this is still the right decision for the business.

I wasn’t. I mean, we were running a business, right? And so it still needed to be successful, and to be successful, sometimes you have to make really hard decisions. But if people knew that in the end they were allowed to express themselves, their points of view, and show up in their authentic way, whether they got their way or not mattered a heck of a lot less because at least they knew.

I respected them enough to be able to hear them out, get their point of view, live in their shoes for a minute prior to making a decision. And then going forward and making the decision that was required for the business. 

AW: Yeah. It sounds like you’re so skillfully walking that fine line between like personal but not personal.

I mean, business is business. The business is about working with people and back to like getting to know your family, the schools, the community that you live in, what you care about, and knowing that I respect your personal advice, the advice from you about what the, whatever the business decision is. But then ultimately we’re, the decision that Michèle is making is to whatever, achieve the business goals.

So, wow. I wish I’d been a fly on the wall. I wish I’d been an employee back then. So I, I wanna shift gears with all of our, uh, careers are in transition, but you’re currently undergoing experiencing a transition where you retired from this position of CEO of McDonald’s Canada, and now you are doing corporate board work.

And so I’m wondering if you have any advice for the listeners about how to narrate in an effective way. Career transitions. I have a feeling that this is something that you would be very conscious of. 

MB: Yeah. Get help. There are actually professionals out there who do this really, really well, and so I have, I’ve always had a professional coach, and she is, you know, one of my.

Members of my personal board of directors for many years now, and she’s probably my most honest, um, you know, feedback provider that I have. And she’s amazing. And, obviously, you know, she works with a lot of companies and CEOs and boards, and so obviously she has real-life examples, example and lots of advice to offer.

So she’s, you know, really important. But I’ve also worked with someone else who’s just helped me think differently about my resume, my bio, how I show up on LinkedIn, all of those things. There are professionals out there who can help you transition because when you’re in a role of CEO or any leadership role, you’re busy.

You don’t necessarily have a whole lot of time to think about what does this next chapter looks like. You get in that next chapter, and that’s when you can dedicate some time for that. And as a CEO, I wasn’t on a whole lot of boards, um, because I was so focused on our business. So I had a couple of boards that I sat on, but to be perfectly honest with you.

Now is a whole other world and something that I want to jump into. And they have been extremely helpful. And just last week I was talking to a young man who wanted some advice on how does he prepare for this? He’s new in business, but he wanted, and you know, and I said, listen, there are classes, there are courses you know that you should be looking into, meet with people who have successfully joined.

Boards, like the ones that you’re interested in in the future, and set yourself up. And some of it, you talked about networking earlier, a lot of it is around networking as well. And you know, in some ways I wish I’d invested a little bit more in networking and in other ways I’m just being smart about how do I leverage the network that I have today to continue to build on it.

And you know, good things will come, I have no doubt. But yeah, it takes a lot of preparation, and again, I just surrounded myself with people who knew how to do it really well. And took the time to listen to their advice. 

AW: I have to say, Michèle, these board positions that you’re gonna land or that you have landed are exceptionally fortunate.

I can imagine you sitting around the boardroom table asking the really important questions and even kind of helping. Optimize the culture, I guess, of the board and of the organization. So I can’t wait to see what you do next. 

But now’s the time for me to ask you the three rapid-fire questions. Are you ready?

MB: I am 

AW: Question number one. Actually, I don’t know the answer to this one. I’ve now met you virtually and in person, but I, I’m not sure, are you an introvert or an extrovert? 

MB: So it’s changed I think over the years, and so I think professionally I’m more extroverted. But not necessarily by choice. Um, my role had, you know, me kind of in the spotlight all the time, and so one that I just embraced and worked on, but what it did is it led me to become very introverted in my personal life.

Um, needed a lot of time to. Quiet time, time to recharge. And so the folks around me professionally would never say I’m introverted, but the people in my life personally would tell you absolutely. There’s definitely some introversion there for sure. 

AW: I appreciate how you are distinguishing between where I get my energy clearly is solitude, recharging through solitude, right?

But that doesn’t mean on the other hand, that you don’t have an energetic presence. Okay. Question number two, what are your communication pet peeves? 

MB: I think people giving me the answer they think I want to get rather than what they’re really, really saying or thinking. And to me, if I’m asking you, it’s because I really wanna know what your thoughts are, but I also recognize that it takes time.

You have to be patient. Create that environment where people feel that way. But if I’m asking, it’s wanna. I can kind of see through that when I’m talking with people, and I sometimes will just say, stop. I know you’re thinking differently. I don’t wanna hear what you think I wanna hear. I wanna hear what you really think.

AW: So good. So good. Okay, last question. Is there a podcast or a book that you find yourself recommending lately to people in your network? 

MB: I mean, talk, talk, podcast, of course. 

AW:  Other than Talk About Talk. Okay. 

MB: Yeah. You know what, I started with this. If you’ve ever never read the book Grit, uh, from Angela Duckworth, I would recommend it.

I love the idea that grit is twice the indicator of success and intelligence. And you know, this idea also kind of goes. Well, with, um, you know, you don’t have to be the smartest person in the room. You just have to bring the smartest people around you to be successful. And this concept of, you know, grittiness and really working, you know, until you try and try and try again until you, you’re successful, to me is, has really been an unlock and realizing that.

It was okay not to be that smartest person in the room. It just needed to be really gritty, and that I think, has attributed a lot to my success. I had the opportunity to meet Angela Duckworth and listen to her speak about her work and ever since then, I’ve been fascinated by this book, and I go back to it.

Sometimes I’ll go back, and I’ll read a chapter because I don’t quite remember exactly everything in the chapter, but I know there’s a nugget in there that I think I can use. And I think everybody that I meet ends up buying the book because I’m like the, probably her number one cheerleader for this book.I just love the book itself, but the idea behind it. 

AW: So I have to say, Michèle, that you come across as someone who truly exemplifies. The grittiness and the growth mindset that she advocates is very evident and it’s very impressive and inspiring. I wanna say thank you for joining us and is there anything else you wanna share with the talk about, talk listeners about optimizing their communication, their leadership style as they navigate their own careers?

MB: I think the last thing I would just say is this world is rapidly changing, the workforce is rapidly changing and assessing and adapting your leadership style is going to be more important than ever. Now, that doesn’t mean it’s bad. It doesn’t mean that it’s, you know, you’ve done something wrong. It’s simply taking the time to assess it, and you’re likely not gonna need an overhaul. You’re probably just going to need some tweaks. 

But the smart and incredibly successful leaders out there do that regularly. They surround themselves with people who give them the honest feedback in that allows them to identify where those opportunities are. So if you are not doing that exercise of reflecting on how do I need to adapt, I would suggest that that’s something you really incorporate into your annual thinking and planning and, and strategizing.

Uh, every year, at the very least, give us some thought, see if there’s anything but the speed at which things are happening in our world. You’re gonna have to be a very different leader than the folks who have led in the last 40 years, myself included. 

AW: Wonderful advice. Michèle. Thank you so much for so generously sharing your suggestions and your experience with us.Thank you. 

MB: Pleasure. Thank you.

AW: Isn’t Michèle fantastic? I enjoyed that conversation even more than I anticipated. And like I said at the beginning, I didn’t really know Michèle, and I didn’t know where the conversation was gonna go, but I know she provided us with so much gold. 

So here are three things before we go that I wanna reinforce in terms of my learnings and things that I hope you’ll remember from this episode.

They are feedback, the power of your network, and some networking suggestions. And the third thing is about your leadership style. 

So in terms of feedback, this I would say really was the main theme, at least for me from this conversation. Michèle provided us with a fantastic example of how proactively seeking feedback and then being self-reflective on that feedback can really catalyze and advance your career.

I don’t think I could put that anymore clearly. And Michèle’s example, as I say, is the epitome of this. So instead of avoiding feedback, seek it out proactively and act on it. That’s number one. 

Number two is about strategic networking. Michèle spoke at the beginning about creating a personal board of directors around her, and I’ve talked about this in past episodes and with other guests about the research and the power of having mentors.

Also, sponsors, champions, or advocates. Michèle encourages us to also add a third role to our network, and that’s allies. And I know many of us do this sort of serendipitously, maybe less strategically. We make friends with people at work, but she advocates that we not only have these champions or advocates and these mentors, but also peers and allies.

We can count on in our network to help us grow and improve. Back to the feedback theme, right? 

The third thing that I wanna reinforce with you is about leadership style. So a couple things here. Michèle described explicitly how there’s been this paradigm shift from the authoritarian dictator type leader to a more authentic and open style of leadership.

She also talked about being true to your own style. She mentioned a couple of times that once she realized what her true leadership style was, she decided to embody it. Whether the organization respected that or not, and fortunately, it did. I would say, fortunately for her and fortunately for McDonald’s Canada, I loved her line.

Do not mistake my kindness for weakness. Yes, you can lead a high-performing organization. You can be productive. You can meet all of your business goals. You can be strong, but also be kind. Make no mistake, I love this leadership style, and I’m optimistic that the world is evolving to a place where this kind of leader is highly valued.

That’s it for this episode of the Talk About Talk podcast. I hope you enjoyed it. I would love to hear your comments. I’d also love it if you subscribe, whatever platform you’re on, whether it’s Spotify, Apple or YouTube. Wherever you’re listening, just hit subscribe and you won’t miss any episodes.

Thanks for listening and talk soon.

The post What 40 Years at McDonald’s Taught One CEO About COMMUNICATION and LEADERSHIP – with Michèle Boudria (ep. 208) appeared first on Talk About Talk.

“You need to demonstrate executive presence.” What exactly does that actually mean? And why does it feel like code for “be someone you’re not”?

In this Talk About Talk episode, Dr. Andrea Wojnicki shares why the term “executive presence” isn’t ideal, and how “leadership presence” should replace it. She also shares a “Leadership Presence Hierarchy” framework that highlights what specific skills you need to work on.

DOWNLOAD THE FRAMEWORK NOW at:  https://www.talkabouttalk.com/leadershippresence

Check out the four-tier” Leadership Presence Hierarchy” that takes you from foundational communication skills all the way to having real impact.

This isn’t about conforming to some 1980s CEO stereotype. It’s about showing up authentically while commanding respect, building credibility, and getting heard.

🌐 Website: https://talkabouttalk.com/

The folks that are getting promoted to the C-Suite have executive presence, but the ones who stall out do not. Since I coach senior executives and aspiring senior executives, I get asked about this topic of executive presence all the time. In fact, I’d say that over the last year I’ve noticed a real uptick in clients seeking guidance on how to establish the all elusive executive presence. 

Sometimes they’re being proactive, but sometimes this high potential leader is sent to me by their HR manager, and they’ll tell me something like, this person has all the check marks for the C-suite, but they really need to demonstrate executive presence.

And by the way, I always tell the person, this is very good news. Your employer thinks you have what it takes. They’re investing in you. Anyway, as I said, I’ve definitely noticed an uptick in requests for coaching on executive presence, but I have to tell you something else. I’ve also noticed increased pushback associated with this term.

Let’s do this. Let’s talk about talk 

In this episode, I’m gonna share with you some important background on executive presence, why it’s so important, why I suggest we relabel it to something else, and a list of specific skills that you need to acquire. You can think of this as a checklist, your executive presence, or leadership presence playbook. Are you ready?

Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki, and I’m your executive communication coach. Please just call me Andrea. I’m here to help you improve your communication skills so that you can achieve your career goals. In addition to this biweekly talk about talk podcast, you can learn more from me through the workshops, keynotes, and master classes that I run plus, private coaching and a growing library of on-demand online courses. 

You can learn more about everything we offer at Talk About Talk by checking out the website at TalkAboutTalk.com. You can even set up a consult with me there. Check it out. TalkAboutTalk.com. 

Okay, let’s talk Executive presence. Executive presence is one of those things that might be tough to define, but you know it when you see it.

Am I right? The professionals that I coach tell me that it’s all about confidence, feeling, and, more importantly, being perceived as confident, but of course not. Arrogant and executive presence is necessary to achieving leadership status. This is what I hear from the HR managers, right? 

The folks that are getting promoted to the C-Suite have executive presence, but the ones who stall out do not.

That is why people are seeking coaching in this area. Well, here’s the good news. Executive presence can be learned. I’ve worked with senior folks with exactly this quandary. They have all the technical skills and people like them. They’re likable. People are rooting for them, but they’re missing this magical executive presence.

I remember coaching a senior partner at a consulting firm. Who had this exact experience, and after I worked with him for about two months, he started to feel more confident, but also, at least as importantly, he started getting comments from others about his improved confidence and his presence. So what exactly is this executive presence?

One of the most common definitions that you’ll hear is from an author named Sylvia Ann Hewlett. She says executive presence is a set of qualities that enable leaders to inspire confidence in others. In her research, Sylvia highlights. Three, of course, three ingredients that comprise executive presence.

One, communication skills as in public speaking, body language, and so on. Two, gravitas as in confidence, integrity, unflappability, and three, appearance. In other words, how you show up. When I read this list of three ingredients, I thought. Oh good. This is all about communication. Of course, there’s communication skills, she says, but also gravitas and appearance.

And to me, all of these things are communication. And the good news again is that communication can be learned. So we can think of executive presence in terms of Hewlett’s definition. Executive presence is a set of qualities that enable leaders to inspire confidence in others. And you can also think of it specifically in terms of these three ingredients.

She highlights these ingredients as communication skills, gravitas, and appearance. Now, before I go on, I also wanna clarify what executive presence is not. First of all, executive presence is not a title. In other words, you don’t need to be in the C-suite to have executive presence, and actually, not everyone in the C-Suite has executive presence.

Of course, if you do have it, you’re more likely to ascend the corporate ladder. Executive presence does not equal title or status. Executive presence is also different from expertise. I mean expertise as in technical skills. Of course, expertise is also something that we need to succeed in our careers, but executive presence is very different from expertise.

What I often observe is that people who come to me for coaching, they often have technical expertise and they’re looking to brush up on their executive presence. So executive presence is not the same as status. It’s not the same as expertise. It’s also different from charisma. Charisma is more about energy and emotional impact.

Charisma can help boost your executive presence, but I would say executive presence is broader. Charisma is about attracting and energizing people. It’s often associated with extrovertedness. On the other hand, executive presence is about substance plus delivery, and you definitely do not need to be an expert to have executive presence.

That said, I’ve noticed that many people conflate executive presence with extroversion. This is just wrong, and this isn’t the only issue that I’ve been hearing and reading about executive presence. It wouldn’t be an exaggeration to say that the term executive presence turns many people off altogether.

I have a masterclass that I run a few times a year, focused on. You guessed it. Developing executive presence and your personal brand, and more than a few times, I’ve had to carefully define with people exactly what I mean and what I don’t mean when I say executive presence. Generally, it seems that some people are legitimately turned off when they’re told that they need to develop executive presence because it often feels like vague-coded feedback that’s used to block their promotion. 

And this happens especially to women and racialized people more than once. I’ve heard people say that when they hear the term executive presence, an image of General Electrics or GEs former CEO, Jack Welch comes to mind, along with what they see as his direct, non-inclusive, formal, authoritarian leadership style nowadays.

Our celebrated leaders are authentic. Yes, I said it. The A word and inclusive, I guess that’s the I word. Importantly, today’s celebrated leaders are listening to learn, not narrow-minded and authoritarian. 

For all of these reasons, I suggest that we change the term from executive presence to leadership presence.

Executive presence is just too loaded. Leadership presence is something that many of us aspire to. This term, leadership presence might just be more ethical and better for business outcomes. It can also be used in context outside of the executive boardroom, like with the other professionals. I coach leaders in medicine, leaders in law, and so on.

They don’t call themselves executives, but they do aspire to leadership. So what do you think? Let’s call it leadership presence. 

Now, what I’d love to share with you is my model for developing leadership presence. This model is based on my reading of books and articles on yes, executive presence, plus my observations from coaching hundreds of professionals, thousands.

If you include the corporate workshops that I run, it’s a framework that I illustrate as a hierarchy. If you’re watching on YouTube, you can see this hierarchy on the screen. If you’re listening, you can easily download the framework. If you go to talk about talk.com/leadership presence, that’s talk about talk.com/leadership presence.

Yes, I made it easy for you, of course. So whether you’re looking at the framework right now or not, I can describe it to you. 

At the bottom of the hierarchy, we have foundational communication skills, things like body language, storytelling, listening, communicating with precision, vocal presence. I call these foundational communication skills, not because they’re easy.

In fact, folks with true leadership presence often go back and revisit these foundational communication skills to elevate their leadership presence, but I call them foundational because they’re at the bottom. And here’s what my clients tell me. When we’ve been doing some work to elevate or improve their foundational communication skills, they start to feel confident and they’re often told that they appear more confident by others. 

So this makes up the next level of the hierarchy of confidence. Again, this is both confidence in terms of how you feel and how you’re perceived. The interesting thing about this level is that there’s a couple different ways of elevating your confidence.

As I said, you can do so by improving your communication skills. You can also directly improve your confidence by doing things like learning about imposter syndrome and how to overcome it. You can also learn mindsets and tactics that are specifically focused on elevating your confidence. Things like slow deep breathing. 

Things like expansive body language and things like positive self-talk. These are all tactics that can directly boost your confidence. So here, we’re ready for the next step. We’ve started with our foundational communication skills. We’ve experienced improved confidence. 

Once we are feeling more confident and we’re being perceived as more confident, this is when we start to establish credibility.

Again, there are things that we can do to directly boost our credibility. I’ve got three ideas. One, focus on developing your personal brand. Two, focus on demonstrating leadership, and three, focus on your influence. So let me go into a little bit of detail about each of these. 

First focusing on establishing your unique personal brand.

Notice the term unique. As I said at the beginning, one of the criticisms of this executive presence notion is that some people believe it means conforming to a stereotype of what a leader should look like. Personal branding. Is the opposite of this. The way I coach personal branding. It’s about identifying, articulating, and reinforcing your unique brand, your unique strengths and passions.

So this is the opposite of conforming. It’s about standing out as your true, unique, and best self. So that’s one way that you can really help establish your credibility. 

The second is by demonstrating leadership. When I coach people on demonstrating leadership, I often share with them that the obvious way to demonstrate leadership is to be a good people leader, right?

That’s where our mind goes to when we hear the word leader. But don’t forget, there are many, many ways to demonstrate leadership. Consider, for example, just being proactive, being the person who comes up with innovative and creative ideas. If you think about it, leaders lead; they are out front.

Proactive. So be proactive, and people will see you as a leader. There’s also strategic leadership. The leaders that we admire are strategic thinkers, right? They’re identifying and then reinforcing strategy. They think strategically. So there’s people leadership, there’s proactive leadership, there’s strategic leadership, and there’s also thought leadership.

What area do you have expertise in where you wanna share your thought leadership? Privately inside your organization and even publicly on social media and beyond. So thought leadership. And then the last thing that I share with my clients who I’m working with on demonstrating leadership is simply using the word lead.

Use the word lead led leadership leader, especially when you’re referencing yourself, and people will start to think of you as a leader as well. Okay, so we’re still at this, almost at the top of our leadership presence hierarchy. We’re at the credibility stage, and we’ve talked about developing your personal brand.

We’ve talked about demonstrating leadership. 

The third way that you can reinforce your credibility is by focusing on influence. This is about negotiating and making an impact. This is about being heard. If you think about it. This is all about effective communication skills and confidence, too. Do you see how all the layers reinforce themselves?

So now you see how this leadership presence hierarchy works. Again, we start with the foundational communication skills, and as we improve our communication skills, we start to feel and be perceived as more confident. There are things we can do to further. Improve our confidence, and that’s when we start to establish credibility again.

There are ways that we can reinforce our credibility, personal brand, demonstrating leadership, and working on our influence. 

Once we’ve done all of these things, we reach the apex or the top of the leadership presence hierarchy, which I label as impact. What that impact is is personal. For you, it could be getting a new job, it could be getting a promotion.

It might simply be being heard in meetings when you’re at work, you can achieve impact when you have leadership presence. 

And that’s it for this episode. I hope you’re feeling a little bit more informed and inspired to develop leadership presence. Now I have an ask, two asks, actually. First, please hit subscribe.

Wherever you’re listening, whether it’s Spotify, Apple, or YouTube, wherever you are, please hit subscribe, and then you won’t miss any of the communication skills, coaching tips that you get from me and Talk About Talk every two weeks. My second ask is that you share this episode with a friend. Do you have a friend who might benefit from these insights on executive presence and leadership presence?

Spread the word. Thank you. So much, and thank you for listening. Talk soon.

The post Rethinking Executive Presence: How to Show Up with Real LEADERSHIP PRESENCE (ep. 207) appeared first on Talk About Talk.

You know the person: they derail meetings, push back on everything, and somehow make simple projects complicated. So how do you actually handle it without losing your mind?

In this Talk About Talk episode, Dr. Andrea Wojnicki walks you through exactly what to do when you’re dealing with difficult people at work, whether that’s a customer, a direct report, a peer, or even your boss.

If you’re wondering when and how to escalate the situation, Andrea’s five-step escalation sequence provides you with a step-by-step playbook. You’ll also learn the two-word principle that keeps you from getting pulled into drama with difficult people.

This is Part 2 of a two-part series. If you haven’t listened to Part 1 yet, start there to get the foundational framework. Then come back here for the specific tactics.

🌐 Website: https://talkabouttalk.com/

Focus on the issue, not on the person. Refuse to get pulled into the, you always do this, you’ve done this, you shouldn’t do that. You can’t do this. It’s not about you and me. It’s actually about the issue or the challenge.

Welcome to the Talk About Talk podcast. This is part two of a two part mini series on how to deal with difficult people.

So here’s the question. Have you noticed someone at work who’s being chronically difficult, confrontational, or nasty? Either to you or maybe to everyone. Have you tried to diagnose what’s going on based on the Dr. David rock scarf framework and still nothing has changed? Well, I hope what you’re about to learn in this episode will have a positive impact.

Let’s do this. Let’s talk about talk. We’re going to. Strategies for how you can respond to these difficult people depending on who they are. And I’m also gonna share a sequence of steps that you can follow, steps that you should follow if things aren’t changing or perhaps if they’re getting worse.

Let me start with strategies for how to respond to different people. How you respond, what you do can and should vary depending on who it is that’s being difficult.

So I’m gonna run through this list of five different types of people or categories of people and what you should and shouldn’t do depending on who they are.

That’s being difficult. You’ll see what I mean in a minute. So the first one. Is no one. So it’s not that the person is being difficult, it’s actually that you are in a difficult or a challenging situation. In this case, I say, great, the opportunity here is for you to pull the team together and go for a win.

Corral the group and focus on what you can do to overcome this difficult situation. Okay, that was a little bit of a cheater. Now let’s get into the actual people. So imagine you have this scenario where it’s either a one-off situation or a customer or a client who is chronically difficult. The first thing I suggest you do is pause.

Don’t get caught up. Getting emotional and responding in a reactionary way to how this difficult client or customer is acting. The second thing that I do, and this one is magic, focus on the issue, not on the person. Refuse to get. Pulled into the, you always do this. You’ve done this. You shouldn’t do that.

You can’t do this. It’s not about you and me. It’s actually about the issue or the challenge, and it’s the issue or the challenge that they are probably experiencing. So you could say, Hmm, I understand how this would be very frustrating, or, let’s work on this together. I think we can solve this. You’re focusing on.

The issue or the challenge, not the person, it’s the situation, not the person. And then the third thing, I alluded to this a little bit here in the example that I gave. Use the pronoun, we make the default that you are working with this client or this customer in solving the challenge. Okay? So again, if it’s a client or a customer, pause.

Don’t react before thinking and remind yourself, focus on the issue or the situation, not on the person, and use the term we be inclusive and encourage you to work together to solve the problem. So that’s the first one. The next one is if it’s a peer. In the previous episode, I shared a scenario where a newly promoted partner named Leanne was being challenged on a daily basis by her peer named Mike, who is also a partner at the same consulting firm where she worked.

Here’s what you do with a peer. You have the opportunity to get personal. I don’t mean necessarily that you’re sharing your private thoughts and your personal life with the person, but I just mean get them into a one-on-one situation and share how you’re feeling. I actually shared this advice with Leanne when I was coaching her.

I suggested that she invite Mike. To go out for lunch or for coffee and then talk to him. Say like, I noticed our relationship has really changed since we started working together as partners, and we used to confide in each other and help each other and celebrate each other. And I’d really love to go back to that because I think we can make each other look really good.

We could be a team. You don’t need to necessarily need to go that far, but getting personal is a suggestion that works really well if the difficult person is your peer, someone who’s at your level. Moving on. What if they’re not at your level, but they’re actually below your level? It might be someone that you are managing that’s reporting to you, or it could be someone in a different department, but they are at a lower level in the organization, in the hierarchy.

From where you are in this case, this is your opportunity. If they’re being chronically difficult to highlight the values, the expectations, and even the resources that the organization provides. People are being difficult. So I’m imagining someone here who you know is disrupting meetings, is disrupting progress and productivity in the projects that you’re working on.

And so you pull them aside and you say, listen, it seems like things aren’t as productive and positive. As I was hoping they would be. And I wanna share with you that this is not consistent with the values of the organization in this organization. We pride ourselves on being collaborative and on and on and on.

So you talk, highlight the firm’s values, the expectations of the organization, and even potentially, as I said, resources that you can share. It could be learning opportunities or other things, coaching to, uh, help the person. Whatever the challenges that they’re experiencing. Okay, so that’s if it’s a subordinate.

The next one gets really interesting, and I have two suggestions. If it’s your boss, things can get pretty tricky. So I have two suggestions. The first is a quick one. The second one requires a little bit of an explanation. So the first one, the quick one is if you are reporting to someone who is chronically difficult, you can ask yourself.

What can I learn from the situation? What can I learn about what I do not want to do if and when I get promoted to this level? I remember coaching a very impressive woman who was working in not-for-profit, and she was reporting to the executive director who was basically responsible for the not-for-profit and who reported into the board of directors, and she said, this woman was an absolute.

Tyrant, of course not with the board, but with her direct reports, including my client. And so I said, if nothing else, you can learn from this situation. What not to do when you someday become an executive director of a not-for-profit and you’ll know exactly what not to do. And in fact, fast forward a couple years, she now is an executive director of a different not-for-profit.

And she said, I have a playbook of what not to do, how not to treat my staff. So that’s one way of kind of it. It’s not overcoming the situation, but it’s reconciling it in your mind, how you can maintain a sense of productivity and maybe even job satisfaction. You’re learning what not to do. The second one here, I’m gonna say this is a little bit personal because this is advice that I received from my father when I had the experience of reporting to a boss who was being very difficult and chronically so.

So I have this distinct memory of. Presenting something to, it was my boss’s boss at the time, at a meeting where he had challenged me and the team that I was leading to meet certain challenges. And if we did, we were gonna be given permission to launch a new product. My team had gone away under my direction, established what the criteria that we were gonna achieve.

And we had worked together really hard to achieve this criteria, these benchmarks. And I went back with great pride in anticipation and presented our results and our recommendations for the new product launch to my boss’s boss. And he was like, eh, I don’t know, Andrea, I mean, whatever. And I was like, what?

I remember I was so upset. I eventually did convince him that we should launch the product that we had worked so hard on. But I remember being so upset and I actually went. I left the building. I went down to my car and I called my dad and I was commiserating. I said, dad, I don’t know what to do. I don’t know how much longer I can handle this.

I’m asking my team to jump through hoops, and they’re doing so and they’re exceeding my expectations. And then when I go to this guy, he’s constantly changing his mind. He’s a horrible boss. And my dad asked me this question that I’m now sharing with you. He said, does your boss’s boss do his values reflect.

The values of the organization, or is he an anomaly? And I said, why do you ask? He said, very simple, Andrea, if his values reflect the values of the organization and you are misaligned, you need to get outta there. However, if he’s the anomaly, if your boss’s boss is the one whose values contradict, not only yours, but also the values of the organization, things typically have a way of working out.

I was like, Hmm, that kind of makes sense. I would say in this case, it’s the latter. My boss’s boss is an anomaly. I know a lot of people get frustrated with him and his values are not aligned with those of the organization, and he said, well, my suggestion is not forever, Andrea. That would be ridiculous, but.

You could probably wait this out and things have a way of working out. And you know what? My dad was right within a couple months. This guy, he was a vice president at the time. He got moved into a different department and then he got let go and I thanked my father and I have shared that advice with plenty of people who say, this is very sage advice.

So if it’s your boss. First of all, ask yourself, what can I learn about how not to manage people from this person? And secondly, ask yourself whether their values and their behavior are aligned with the values of the organization. If they are not, you can wait it out. If they are, you probably need to make a move.

So we’ve covered now a couple of different scenarios, maybe. No one is being difficult, and it’s the situation that’s your opportunity to pull your team together. Perhaps it’s your client or your customer who’s being difficult, in which case I shared three suggestions. Pause, focus on the issue and use the term we, if it’s your peer, get personal.

If it’s your subordinate. Highlight the values, expectations, and resources of the organization. If it’s your boss, as I just said, ask yourself, what can I learn about what not to do? And ask yourself whether their values are aligned with the organization. There’s one other person that it might be that’s being difficult.

If it’s everyone, if everyone around you, all of your clients. Your peers, your subordinates, your boss, your family, your friends. If everyone is around you is being difficult, then I have to say it’s probably you. I’m just kidding. That never happens. So that’s my summary of the differential advice that I have for you for dealing with difficult people depending on who it is.

Now, this is critically important. What’s the sequence to follow when things. Aren’t getting better or maybe they’re even getting worse. Well, I have a list. This is a sequence, a step-by-step sequence of things that you should do. I distinctly remember sharing this with a senior leader whom I coached last year.

She was on the senior leadership team at her corporate law firm, and she hired me to help her communicate with more credibility and authority. She also specifically asked me how to respond to one of her peers. Another corporate lawyer who constantly interrupted her in their leadership team meetings. I shared the sequence with her then that I’m gonna take you through right now.

Are you ready? So the first thing is to casually reference whatever it is, secondly, publicly and directly reference it. Three, check in with others and get an ally. Four, ask the person directly and emphatically. And the fifth and last step. Is to escalate to HR or senior leadership. A lot of folks, including this woman, this corporate lawyer that I was coaching, they find themselves in these scenarios where they’ve, they really don’t have a strategy or a sequence to follow.

And having this sequence will make you feel like you’re in a little bit more control, and it’ll make sure that you are not wasting any opportunities to try to correct the situation. The idea here is that hopefully after step one or after step two or after step three, the sooner the better. The behavior is gonna change with a difficult person, so.

After you’ve started to notice what’s going on, and maybe you’ve even jotted down, I remembered it started on such and such date, you could put it in a journal or in an email to yourself or something. The first thing you should do is casually reference it. So I told this woman, this corporate lawyer, and I’m telling you, you could almost make a joke out of it.

You’re in a meeting, the guy interrupts you. You say, Hey, you keep interrupting me. No, go ahead. Go ahead. Right. You’re casually referencing it sometimes. Calling it out. Labeling the behavior will encourage the person to stop. Often not, but sometimes step two is much more direct. This is where you publicly and directly referenced the behavior.

So in the case of this corporate lawyer and this peer of hers that kept interrupting her, she said to him when he interrupted her twice in a meeting, she said, that is the second time. In the last 10 minutes that you’ve interrupted me, I’m gonna finish my sentence and then I’d love to hear what you have to say.

She said, I’m gonna finish my point here and then I’m gonna pass it over to you. And then she didn’t even pause. She just kept talking and turned it over to him. So this is step two, publicly and directly referencing the behavior. This is a little bit more emphatic than the casual reference, right? If that doesn’t work, you move on to step three.

This is when you check in with others. And potentially get an ally. So this woman with this gentleman who was interrupting her constantly, she went to one of the other senior partners and she said, listen. I’m not gossiping behind someone’s back. I just wanna make sure that what I’m witnessing here, what I’m experiencing is real.

I’ve noticed that whatever the guy’s name is, Sam is constantly interrupting me. I’m worried that it’s affecting my credibility and I’m feeling like my voice isn’t being heard. Is it just me? And the guy was like. It is not just you. It is absolutely not just you. I can’t believe that you’ve put up with it for as long as you can.

And that’s when she went in for the ally. She said, listen, the next time we’re in a meeting and I asked him to not interrupt me. If he keeps doing it, do you mind stepping in? And he goes, absolutely. In fact, you don’t need to say anything. I’ll say it. And so the next meeting that they went to, guess what happened?

The guy interrupted her and her friend Sam stepped in and said, listen. You’ve been interrupting her over, not just this meeting, but many meetings, and we all need to respect each other and to listen to what the points that we’re making. Please let her speak. Guess what? The interruption stopped. So that’s step three.

Check in with others. Make sure you’re clear by the way, when you’re checking in, this is not about gossiping. This is about confirming whether what you’re experiencing. Actually is what other people are witnessing and the opportunity potentially to get an ally on your side. If that doesn’t work, step four.

Is directly and emphatically asking the person to stop. So I shared with this client, this corporate lawyer, if he doesn’t stop, after you get an ally to step in for you, that’s when you book a meeting with him. Ask him to come into your office, close the door, look him in the eye and say, I’ve been tracking this for the last three months.

You’ve been interrupting me. It is affecting my credibility. It’s affecting our productivity as a leadership team, and I’m asking you to stop. That step is also necessary because if it doesn’t work after that, you go to step six, which is escalating to human resources or senior leadership. And here’s where it’s really important that you have followed the previous four steps, because if you go to hr, the first thing they’re gonna say is, have you asked them to stop?

Then they’re gonna say, have other people noticed this? Have you directly and emphatically asked this person to stop whatever the behavior is? Right? And you’re gonna say, I first noticed on this day, I casually referenced it on this day. I publicly and directly referenced it on this day. I checked in with so-and-so.

He or she confirmed that I’m not crazy. This is actually what’s going on. They became an ally. They also asked the person to stop, and then I booked a meeting with the person and directly and emphatically asked them, so you’re going in. In good faith, telling them that you tried to solve the problem, you solve yourself.

You did everything in your power and it didn’t work. This will help you maintain credibility with HR or senior leadership before you escalate it, and then you can turn things over to them knowing that you’ve done everything that you could.

Okay, so now in this episode. We’ve covered strategies for how to respond to different people who are being chronically difficult, depending on whether they’re your customer or your client, or your peer, or your subordinate or your boss.

Different strategies work for different people, and now you also know the sequence to follow. When things don’t get better, one casually reference it two publicly and directly reference it. Three. Check in with others and get an ally. Four. Ask them directly and emphatically, and then five, you can escalate it.

I hope that this episode in combination with the previous episode 2 0 4, where we talked about the mindset you need to adopt and the scarf framework for diagnosing what’s going on. I hope this helps you feel better equipped on how to deal with difficult people. Please. Let me know how it goes. I know it’s not pleasant, but these skills will help you immensely.

And don’t forget to subscribe to this talk about Talk podcast no matter what podcast platform you’re on. Click subscribe now so you don’t miss any of these opportunities for communication skills coaching. Thanks for listening and talk soon.

The post Dealing with Difficult People at Work – Part 2 (ep.206) appeared first on Talk About Talk.

If you’re dealing with a difficult person at work, this episode will help you handle it.

Dr. Andrea Wojnicki shares a simple mindset shift that will help you feel empowered, plus a 5 word mantra that changes everything.

Andrea shares a real client story about a newly promoted partner who was being undermined by a colleague, and how this simple mindset shift completely transformed her experience.

You’ll also learn the S.C.A.R.F. Framework, a powerful diagnostic tool created by Dr. David Rock. This framework helps you understand exactly why someone is being difficult (Status, Certainty, Autonomy, Relatedness, and Fairness) so you can respond strategically instead of reacting emotionally.

This is Part 1 of a two-part series. In Part 2, you’ll learn specific do’s and don’ts for dealing with difficult customers, direct reports, peers, and even your boss, plus a step-by-step sequence for when things escalate.

If you’re ready to stop dreading these interactions and start handling them with confidence, this episode is for you.

🌐 Website: https://talkabouttalk.com/

Part of your job is dealing with these difficult people. It might not literally be in your job description, but ask yourself this: as a senior leader, who else is gonna deal with these difficult people? Unfortunately, dealing with difficult people at work is a common challenge. In fact, I have to tell you this, I’ve noticed that requests for coaching and workshops on this topic are becoming more frequent.

Let me tell you why I encourage you to listen to this episode. Personally, I am a pretty positive person. I’m definitely an optimist, and I’d prefer to only cover positive topics if I could here at Talk About Talk. But the demand for strategies for dealing with difficult people is real. Here’s the good news.

You are going to learn some. Actionable frameworks and strategies for dealing with these difficult people that really work. You will feel empowered. Are you ready? Let’s do this. Let’s Talk About Talk. 

Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach driven professionals like you so that you can communicate with confidence and ultimately achieve your career goals.

You can learn more about everything we do here at Talk about Talk, including private one-on-one coaching and online courses. Corporate workshops and more. If you go to talk about talk.com, we just relaunched the website, and there are plenty of free resources there for you as well, including my free communication coaching newsletter.

Okay, let’s get into this.

In this episode, you are going to learn a deceptively simple strategy that I promise will help you deal with difficult people, and also you’re gonna learn a framework to help you diagnose what exactly is going on with these difficult people. This, of course, will inform you about how to respond if you have a diagnosis.

It tells you what the treatment is, right? First, though. The deceptively simple strategy. 

Let me tell you a quick story about a client. Let’s call her Leanne. Leanne was an incredibly driven consultant who hired me to help her boost her communication skills. She actually called me her secret weapon.

She was gunning for a big promotion to partner at her firm, and it turns out she got that promotion when we were just a few months into our six-month coaching program. But that is when things got really difficult for Leanne, as in. She started to have to deal with difficult people. Actually, one main person, let’s call him Mike, actually, I think his name might have been Mike.

So Leanne and Mike started at the firm at about the same time, and he got promoted just a few months before her. They were both new partners and their offices were near each other. To Leanne’s surprise, things got pretty ugly pretty quickly. She told me that Mike seemed to be going out of his way to undermine her.

He would argue with her. He would argue with the recommendations that she made in meetings. He would raise his eyebrows and shake his head when she spoke up, and he even organized meetings and forgot to invite her. So publicly and privately, in person and online, Mike was being a very difficult person. Leanne told me that at first she decided to ignore it, but then that didn’t work.

So she tried to go out of her way to be friendly with Mike. Guess what? No change. She even tried fighting back, as she called it, in one of her meetings when he disagreed with her, and she ended up coming across as defensive and regretting her response. Andrea, what should I do? 

She pleaded, here’s what I told Leanne, and here is what I’m telling you.

This is a deceptively simple mindset shift that you’ll need to adopt to survive as a senior leader, especially when these difficult people rear their ugly heads. It’s a five-word mantra. Are you ready for it? Here it is. 

It’s part of my job. Lemme say that again. It’s part of my job. What exactly do I mean by that?

Well, here’s the thing. When you’re junior in your career, and maybe even when you’re a middle manager, you have a boss who’s looking over your shoulder, making sure you’re learning the technical skills and doing everything right and checking all the boxes for you to help you get promoted. And if someone slows you down, if there’s a difficult person that gets in your way, it’s your boss’s job to fix the situation.

But then, when you advance up the corporate ladder, here’s the insight. Part of your job is dealing with these difficult people. It might not literally be in your job description, but ask yourself this: as a senior leader, who else is gonna deal with these difficult people? It’s now part of what you do, so accept it and figure out how, instead of dwelling on how negative the situation is, dwell on your skills to deal with it.

When I shared this insight with Leanne, she told me, okay, Andrea, that makes sense. I’m gonna try it out, and I’ll let you know what happens then. At our next coaching session, she couldn’t wait to tell me how this simple mindset shift helped her deal with Mike. She told me, Andrea, when I see Mike’s name in my inbox now, or when he knocks on my office door, I actually smile to myself, and I say, here comes part of my job.

You got this. And then that’s what she does. It’s empowering. It makes you feel less like a victim. So I encourage you to try this too. Instead of dwelling on, woe is me. Why do I have to deal with this difficult person? Instead? Remind yourself that as a leader, this is part of your job. And then. Get on with it, but what exactly do you do from there?

Well, I do have some suggestions. 

So the first thing I want to share with you is a framework that will help you diagnose what is going on. When I teach this framework, people tell me they love it, and I hope you love it too. It’s called the SCARF framework. I didn’t create it. It was created in 2008, about 25 years ago, by Dr. David Rock.

And frankly, I have to say, I’m a bit surprised that this framework hasn’t gotten more traction. Most people tell me they haven’t heard about this. Maybe I should invite Dr. David Rock to be a podcast guest here to talk about Talk. Okay. Here is Dr. Rock’s scarf theory. He says that our behaviors are guided in part by five things that we seek.

If any of these five things come under threat, we act out as in yes, we become difficult. Scarf is the acronym that will help you remember what the five things are. S-C-A-R-F stands for status, certainty, autonomy, relatedness, and fairness. Got that. Its status, certainty, and autonomy. Relatedness and fairness.

You can find the list in the show notes, but let me briefly define each of these and share some ideas on how you might respond if you diagnose someone as feeling like any one of these things is under threat. Okay. The first is S status. Status is about respect and acknowledgement. Maybe with a competitive edge.

It’s a little bit about standing out. When I was coaching Leanne, I asked her whether Mike might feel like perhaps she threatened his status. Yep. When people feel respected and important, their status is secure. They’ll feel more engaged at work. If their status is threatened, they may lash out because they feel embarrassed or diminished.

So what can you do? You can appeal to their need for status. And I’m telling you, this works. Okay, so that’s the first one. S is for status, Part of your job is dealing with these difficult people…” and the next one, C, is certainty. The example I always give with certainty is COVID. Do you remember how uncertain we all felt? Like, how dangerous is this really? And how long is this gonna last?

And on and on. And of course, our anxiety and our stress levels skyrocketed. We were feeling uncertain, and many of us lashed out. The best leaders in organizations are the ones who provide certainty if someone’s being difficult because they feel things are uncertain. What you can do is make them feel certain, provide them with predictability, and tell them what the plan is.

That’s it. Okay, moving on. The third one is autonomy. Autonomy is about control. It’s about being independent. When we lose control, when our autonomy is under threat, we might become difficult. It’s natural, like when employers say we have to come back to work on certain days, and maybe for certain hours.

Some people feel like their autonomy is under threat. And you know what? That’s fair. Do you see how this works? So we’ve covered it. S is status. C is certainty. A is autonomy, and by the way, I have to mention this, these are not mutually exclusive. You can experience one or more of these things at the same time.

Or if someone’s being difficult at the workplace, you might diagnose them as potentially feeling like two or even three of these five things are under threat. Moving on. The fourth is r. Relatedness or I say relationships. This is about social groups. We are social beings, and we all wanna be in the ingroup.

However, you define that. If someone feels like their status as being in this ingroup is threatened, you better believe they’ll act out. On the other hand, have you ever noticed how you feel when someone refers to you as being in the collective, the we and the us, and how satisfying that is? That’s what I’m talking about here, relatedness.

Okay. We’re onto the last one. F. Is for fairness. Fairness as in consistency. Consistency over time, and consistency across people. This is a common one that people tell me is their diagnosis. When someone’s being difficult at work, it’s often because that person perceives that something is just not fair.

Okay, so there you go. Scarf status, certainty, autonomy, relatedness, and fairness. 

Are you trying to deal with someone who’s being difficult at work? Here’s my suggestion. First, stop complaining about it and tell yourself, this is part of my job. I can do this. Then use the scarf framework to diagnose what’s going on and to inform you about how to respond.

I hope this helps people tell me that it does. And in the next episode in two weeks, I’m gonna share with you some dos and don’ts, specific suggestions for how to deal with these difficult people. After you diagnose the issue, you certainly need to understand whether it’s your customer or your client, or maybe it’s your direct report.

Or maybe it’s a peer, like with Leanne and Mike, or maybe it’s your boss. That’s always a fun one when your boss is a difficult person. I have some fantastic suggestions and strategies to share with you about how to deal with these folks, and I’m also gonna share with you a sequence of steps to follow if things escalate.

Unfortunately, sometimes things get worse, and you end up having to go to HR or escalate it in some way, and I’m gonna share with you exactly what you need to do and when, step by step. So that’s the next episode. If you’re not already subscribed to this talk about Talk podcast, please hit subscribe now in whatever podcast platform you’re on, and then you’re gonna automatically receive part two of dealing with difficult people and more communication skills coaching from me.

That’s it. Thanks for listening and talk soon.

The post Dealing with Difficult People at Work – Part 1 (ep.205) appeared first on Talk About Talk.

New year, new you. What does that actually mean?

Dr. Andrea Wojnicki makes it clear: it’s not about reinventing yourself or becoming someone you’re not. It’s about rediscovering your strengths, elevating your best self, and defining a professional identity that helps you achieve your career goals in 2026 and beyond.

In this episode, Andrea shares a powerful personal brand training session that walks you through three critical questions designed to reveal what your authentic professional brand should be. You’ll explore what you’re most proud of from 2025, your biggest career accomplishment from the last decade, and what you truly want to accomplish moving forward.

Andrea also shares three definitions of personal branding that will inspire and guide you, plus her proven Present-Past-Future self-introduction framework that helps you present yourself with confidence and impact in any professional setting.

The episode also includes a live Q&A where Andrea tackles tough questions about ageism in the workplace, how to introduce yourself in sales calls, navigating social media versus in-person communication, and more.

If you’re ready to present your true best self and not the version your boss thinks you should be, this episode is for you.

🌐 Website: https://talkabouttalk.com/

Andrea Wojnicki: Happy New Year, and welcome to the Talk About Talk podcast. Let’s do this. 

Let’s Talk About Talk. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach ambitious professionals to communicate with confidence and credibility so they can achieve their career goals in 2026 and beyond.

Earlier this year, I hosted a live training event called New Year, New You personal brand training. In this session, we covered all sorts of definitions and activities and exercises, and three questions that I ask myself and that I encourage you to ask yourself to help you develop your ideal, positive personal brand in 2026 and beyond.

Are you ready? Here we go. I wanna start by saying truly how much I was thinking about this as I was getting ready, how much I think about respect that you’ve taken time out of. I know no matter what you do, you have a busy schedule, you have lots to do, and this time of year. It’s like it gets all bottled up and then boom, first week of January, you’re back at it and you’re taking an hour of your time to spend with me.

I feel honored. I feel privileged about that, but I also, I already have a lot of respect for you, whether I know you or not, for taking this time to invest in yourself. So I promise you, in the next hour, I’m gonna share with you some things where my intent is to provide you with some real impact in how to help you develop your.

Ideal personal brand, or what we’re calling in this context here are professional identity. Okay?

So it’s a new year and a new you and I was, I was also thinking about this a lot. New Year, new you. I do not mean reinventing you and turning you into something that you are not already. I’m talking maybe about rediscovering something about you that you haven’t been thinking about in the way that you maybe should.

I am talking about. Really elevating your best self, okay? So that you are as happy. And as successful as you can possibly be. So we’re not talking about your needs, the things that your boss is telling you that you need to work on. We’re actually thinking about the opposite. We’re thinking about your strengths and your skills and your expertise and how to share those things with the world, and actually for how you can think about those things more yourself.

I am not gonna waste your time. We’ve got a lot to get through here. I am very ambitious, I’m gonna say that in terms of what we’re gonna generally and in this hour in terms of what we’re gonna get through. So I’m not gonna waste my time. I’ve been to some of these events where people spend 15 minutes introducing themselves.

I am not gonna do that. I’m gonna say, many of you already know me on LinkedIn. If you don’t, you can check me out on LinkedIn. Um, I’m Andrea Wa there, but probably what might be more helpful is if you go to the talkabouttalk.com website, and you can learn all about me there, including the podcast.

I have a biweekly podcast on Apple, on Spotify. We have a YouTube channel now where all the episodes are there and all of the. Past live trainings that we’ve done like this one are there. So you can, there’s lots of resources. And one resource in particular that I wanna draw your attention to is my biweekly email newsletter.

So every two weeks, if you sign up, you get an email from me, and it’s an update with me. And my objective with this email is basically to provide you with free communication skills coaching. So I coach ambitious executives, I’m guessing like yourself, who have establish some level of technical expertise, and you’re looking to step it up in terms of your career and maybe in terms of your life.

And you’ve identified communication skills rightly as one of the things that can really help you get there. So in that newsletter, which I hope you’ll sign up for, you can get free coaching from me there and keep updated on everything that’s going on in the talk about talk world. Okay. What I want you to do now in the next 55 minutes, we’re gonna think of this as a, not just a training session, but a real-time coaching session where you’re gonna make some traction and make some progress in terms of not just thinking about, but actually writing down what your ideal brand is.

So if you have a piece of paper and a pen or a notebook or something like that, please get those out. And if you don’t. You can write it in your phone. Some people like to write notes in their phone. Write it on another device. You can also rewatch this video later on YouTube, and it’ll also be posted on LinkedIn.

Okay? So get your paper and pen ready. I’m gonna take you through four things. For those of you who know me. You’ll be like, what? It’s not three. I know. I told you I was really ambitious. It’s a new year. Four things. The first thing I’m gonna do is I’m gonna ask you three. Really important questions, and I want you to write your answers down, so that’s why you need a piece of paper and a pen.

Okay, so first thing is three questions. The second thing is going to be three definitions of personal branding, but that’s also gonna help you inspire and define your brand. Okay? Then I’m going to share with you a three-point self-introduction framework, and I know from the folks in the audience for a few of you, this is gonna be a refresher.

You’ve seen it before, but we’re gonna be looking at it through a new lens. Then I’m gonna share with you three reasons why this work is so important and how you can do it. And then we’re gonna get into a q and a. So in the Q & A, for those of you who know me, you know that I love an open q and a where I have no idea what you’re gonna ask me.

So I always make time for that at the end, if you have questions, you can save them for when we do the live q and a, or you can put them in the chat. So I’m gonna be looking for people who are raising their hands first, and then we’ll go into the chat for, um. 

Okay, so let’s get into this. I don’t have slides for this part.

I will when we get into the definitions and everything, but we’re gonna start now by me asking you, and I’ve asked myself these questions, by the way, three really important questions that can inform what your personal brand should be, and it might surprise you what these questions are. It might not. But regardless, I think these are questions that we don’t ask ourselves often enough, and if you really double down on the answers for these, you’ll be doing yourself a big favor.

Okay? The first question is this. What are you most proud of that you accomplished? That’s a very general term, right? Accomplished. 25. So before you answer that, I just wanna say we in this session, in this one-hour session, are focusing on your professional identity. And many of us, I hope, have personal accomplishments that they’re really proud of.

So, for our context here, let’s keep it in the context of your career. It could be a skill that you learned. It could be a leadership skill. It could like, it could be a soft skill or a hard skill, right? And the soft skills often are related to ourselves personally as well. Like you could say, I really worked on my listening, or I really worked on not using filler words.

And this is professional and personal, but I want, if you said like, I’m really proud of, you know, having my oldest child graduate and go off to college, that’s an amazing accomplishment, and you should definitely be celebrating that. But that’s not what we’re talking about here. We’re talking about personal or professional accomplishments. 

So again, it could be a skill, it could be an award that you won, something that you got a big check mark on. It could be something that maybe at the beginning of 2025, you and your boss decided that it was something you needed to work on, and then at the end of the year, you were told that you made great strides.

It could be that. I want you to write that down. That’s the first question. Okay. You can, of course, continue to refine your answer to these questions, but that’s number one. The second question is, I want you to just pull the lens way back. What is the thing that you are most proud of in terms of your career in the last 10 years?

So I was gonna say five years, and then I thought, I know from myself and from some other people that I coach that things may have happened five or six or seven. It doesn’t really matter. It’s like recent history in the last 10 years. What are you really proud of in your career? Again, it could be you learned a hard skill.

It could be you launched a new product. It could be that you made a career change. It could be that you earned a degree or other credentials. By the way, you’re allowed to answer with more than one thing, but you need to have at least one thing that you’re really proud of from the last 10 years. Okay? Now, at this point, when I’m coaching folks one-on-one, I often get this comment from people they say, I find this really hard to answer, Andrea, because I spend so much of my time thinking about what I need to work on.

My weaknesses or my developmental areas. So that’s what’s really special about this work. On personal branding, we purposely focus on the positive, unique, and relevant things that you wanna reinforce. And of course, you need to work on your development areas, but we rarely double down on our strengths and our accomplishments.

So that’s where I wanted to kick this off. So you’ve got your, hopefully. Answer number to question number two, which is what is the accomplishment or the skill that you are most proud of from the last 10 years? Okay. Now you’re probably wondering what the next question is. Is it gonna be like the last 25 years?

I know some of you probably aren’t even 25 years old. No, that’s not where we’re headed. The third question is something that I know personally and from coaching hundreds and hundreds of folks can be very, very illuminating. And the question is this, what compliments have you received that mean the most to you?

So for some of you, you might be like, oh, I know what it is right away. For most of you, you probably don’t. So here’s the thing, when we. Receive compliments from people. We light up, we feel happy, we feel validated. We feel appreciated. We feel like we are successful at something, right? So we might be told that we are smart, or we might be told that we’re attractive, or we might be told that we are a kind person.

If you had to choose out of those, which one, it’s not that they’re not all fantastic, of course they are, but which one is the most meaningful? Which one lights you up? I can tell you the compliment that I’ve received a couple times in the last, I don’t know, six, eight months from my clients that really lights me up is they’ll say to me, Andrea, you have incredible listening powers when we’re in these coaching sessions.

You really listen to what I’m saying, and then you’re able to interpret what I’m saying and then articulate it in a way that I’ve never thought of it before, but it’s true to me. And that just shows that you’re really listening. And when my clients tell me that I light up because I’m, I’m like, well, I wasn’t actually listening on purpose.

I was just really trying to understand them so I could help them articulate their brand. And when they say that I’ve done that, I light up. So what compliment have you received? That lights you up. And this is really important for your brand because these compliments and your responses to them are telling you something, perhaps about where you should be focusing more.

So the fact that this lights me up really to me, reinforces that I’m doing the right thing with my career and coaching people. Because if the compliment is that I’m. Making an impact on my clients, and that’s what lights me up, then that’s exactly what I should be doing. So again, I’m sharing my first-person story here, hopefully to inspire you to think about when have you felt that way when someone made a specific compliment to you that really lit you up?

If you’re not sure about what this compliment is, the other thing that you could do is I have an archetypes quiz on my website. It’s talkabouttalk.com/. Archetypes quiz, and if you take the quiz, you’ll get an email back that tells you what your archetype is. So when I take this quiz, it tells me that my archetype is magician and someone who leads people through transformation, and I’m like, that maps perfectly to the compliment that lights me up.

It’s not a coincidence. Right? So the answer to this question, what lights you up in terms of a compliment and what your archetype is? Probably, there’s probably a very direct link there. There should be a very direct link there. So I guess my challenge to you is to answer that question first. To the best of your ability.

And then if you wanna, the quiz is free, by the way. When you take the quiz, you can see whether it valid and what I hear from people, they, you know, guess what their archetype might be. Or they, they think about what the compliments are and when they get the answer back from the quiz, the results of the quiz, if they align with what they.

Thought before it’s great. It’s very validating, and sometimes they don’t. It’s a little bit different, but then they see the archetype, and they’re like, but actually that’s really true. And it this helps you feel seen and this your archetype can help inform what is unique about your brand that you should be reinforcing.

So the archetypes all talk about a PO one of 12 positive personas that, um. Is like a universal pattern that people will understand and that you can use to reinforce your strengths. Okay, so we’ve got, hopefully, you’ve written down three answers to three questions that I asked. What are you most proud of from 2025 in terms of your career?

What are you most proud of from the last 10 years, and what compliment lights you up the most? I kind of feel like I may have opened a big can of worms here because you’re like, okay, this, this feels good. It’s all positive, Andrea, but what am I gonna do with it? I’m gonna take you through some definitions and an exercise, uh, uh, self-introduction framework, and some benefits of personal branding now, and I’m gonna be referencing back to these questions and your answers to these questions to help you sort of make sense of how you can leverage them.

So, by the way, your answers to these questions should be evolving all the time. I, I encourage you to ask yourself these questions the next time someone compliments yourself. I hope you have a new lens on that compliment, and you think compliments are nice. How does this one rank in all of the compliments that I’ve received?

Is it a just nice to hear or is it like telling me something? My response to it? Is it telling me something that I should be paying attention to in terms of my brand, how I’m being perceived by other,s and how, what I wanna be thinking about myself. Okay. I wish I could read what all of you wrote down so badly.

All right. Here we are. New year. New. Yes. By the way, I’m wearing the same blouse I was, I was like it, looking at what to wear today, and I’m like, I should just wear the same thing that I’m wearing on the, um, on the poster for this event. 

Okay, so the first question is, what is a personal brand? I’m gonna start by telling you what it is not.

So my guess is that, well, I hope that you are not in the camp of folks out there, and there are plenty of these folks who think that personal branding is about turning you into social media influencer or monetizing your brand, Andrea, encouraging you to quit your job. So because you’re, you’re feeling empowered to go out there and become this big, you know, influencer, celebrity that is not, that is not what we were talking about here.

Okay? We are talking about identifying, as I said before. The positive, unique, and relevant traits about you that you wanna reinforce. You can think of your personal brand in the same way that marketers, brand marketers, think about product brands, right? Like you’re selling a box of Tide, you’re selling, uh, I don’t know, an AI software platform or whatever you’re selling.

You think about what are the unique characteristics of this product that I want people to know. It’s exactly the same. Almost exactly the same with people. With people. It evolves, though, right? Because the world changes. We grow, our family changes, our careers change. But you can think of it as your reputation or your identity.

Over the years I’ve used, as I’ve been coaching folks, I’ve been using different definitions of personal branding and, uh, the one that I think is the most well known is this one from Jeff Bezos. If you haven’t heard it, you, I’m, this is probably a reminder for most of you, any article that I have read in the last, at least five years on personal branding, almost always within the first three paragraphs this comes up, Jeff Bezos says, your brand is what people say about you when you’re not in the room.

So I want you to add, this is a real coaching session here, okay? I want you to ask yourself. The important stakeholders in your career. It could be your boss and your boss’s boss who look after succession planning. It could be your clients, your customers, or your consumers. It could be your colleagues at work.

It probably is your colleagues at work, no matter what. It could be your people that you’re negotiating with. It could be investors. If you are an entrepreneur, these important stakeholders, what are they? Saying and actually thinking about you when you’re not in the room. So imagine you just met with them and you leave.

What’s their impression of you? Or if I just ask them right now, or if you could read their mind and your name comes to mind, what are they thinking and saying about you? That’s your brand. Now, here’s where a lot of people say, oh Andrea, it is not good. That is not like it. I mean, it’s fine, but it’s not what I want people to think about me.

And I say, that’s great. That’s why we’re doing this work. But if you’re gonna be. You know, if you’re really gonna make an impact here with your brand, you gotta start with what people are already thinking and saying about you, and also thinking about what you wanna reinforce. So now I want you to go back to the three questions also and ask yourself, do these people know about these good things that I’ve accomplished in the last year, in the last 10 years?

Is there a way without bragging or being awkward about it, that they, that this can come up in conversation. Should it be on my LinkedIn profile? Are they aware of these compliments that other people are giving me that are lighting me up? Did are they aware of these things? These are important questions to ask yourself.

Okay, so this is, this is. Very helpful. This is actually an exercise that I do take folks through when I’m coaching them in masterclasses and one-on-one coaching. It’s very helpful. Um, and I brought this up when. Two years ago, I interviewed the marketing guru, Seth Godin, who’s written many, many, many, many books.

Uh, depending on how you count them, it’s either 20 something or 80 something. Um, and he also ran the podcasting fellowship that I did, uh, six and a half years ago. So I asked him if I could interview him. He said, sure. And it was. Fascinating conversation. Let me tell you, this guy thinks like no one, like I knew when I logged on, this is not gonna be a normal interview.

And I also said to myself, I’ve listened to many of the other folks that have interviewed him on podcasts. I’m gonna ask him questions that my audience wants to know. So we started talking about personal branding, of course, and he said, oh, people think my brand is my orange glasses that I wear, but that’s not my brand, that’s just my logo.

And I was like. Oh goodness. We’re not gonna go down that rabbit hole. That’s just, that’s not helpful. And I said, Seth, how do you think about your brand? And this is what he said, this is gold. He said, my brand is what people think I’m gonna do next. Let that sink in for a minute. Think about the folks that I just listed, right?

The boss’s boss, your colleagues, your clients, your customers, your negotiating partner, your investors, these important stakeholders who have impact on your career. What do they think you’re going to do next? Okay? At least as importantly, what do you want to do next? So this is the next thing I want you to write down.

What do you want to accomplish in your career? In 2026 and maybe beyond, do these people think it’s likely? So let me tell you one of the things that I am most proud of in 2025, it took a lot of work, and I am really proud of it, but it’s just opening a whole other, a whole other line of projects that I’m working on now is I signed a book deal, right?

So, if my brand is what people think I’m going to do next, the important question for me to ask myself is, do people think I am going to write a book that is worth reading? Right? And if they do, that’s fantastic. If they don’t, what can I do to make sure that I’m evolving my reputation or my brand so that that is the case?

So when Seth Godin shared this definition with me, I was like. Oh my gosh. And we talked about it for a while, and then when I finished the interview, I pulled out a piece of paper sitting where I am right now. I drew a line down the middle, and I was like, what are my goals? Do people think it’s possible?

And I gave myself a score, and then I was like, how can I make people believe that this is gonna happen? Because when they believe it’s gonna happen, it’s gonna be even more successful, and it’s also more likely that I’m gonna do it. So I want you to do the same thing. What do you want to accomplish? And do other people think you are gonna do that, or that it’s conceivable or perceivable that you’re gonna do that. 

And if they are great and if they’re not aligned, then you have some work to do. But this is work that is, I was gonna say, it’s not, it’s not easy work, of course. It’s not easy work, but it’s really, really important work. Okay. Alright. So we have these two definitions of personal branding from these two.

Very smart, very successful, very well-meaning people, and these definitions are getting a lot of traction. The thing that bothers me about these definitions is that there’s no agency associated with them. So what do I mean by that? By agency, I mean we have no influence or control. It’s just what are people saying and thinking about us, and what do they think we’re gonna do next?

So what am I gonna do about it? So here’s my definition now that I use it’s personal branding is about being yourself on purpose. And there’s really two parts of this definition that I want you to really understand here. It’s being yourself, and by yourself, I mean your true self. You’re not acting like somebody else.

Your whole self. So yes, we’re talking about your professional identity, but you are also maybe a husband or a wife, or a parent, a sister or a brother, or a friend, or an athlete or a musician. Like these other things that are not directly related to your professional identity, they are related to your professional identity, right?

So it is your whole self. It is your best self. So I’m asking these questions at the beginning of this session in terms of the things that you’re most proud of. I want you to start to focus more on your strengths, your accomplishments, and your skills. How can you leverage those things? Make sure you’re in opportunities where you can demonstrate those things.

Make sure you’re reinforcing them. One of the interviewees that I had in my podcast last year said it so well. She said, people are afraid to share their accomplishments and their skills. And she said, I think of it more as like a service that you’re doing for the people that you’re working for. They hired you to do a job.

You need to tell them what you do best. Think about it. If you know what your skills are and you share that with the people that you’re working with, then you’re gonna be doing your best work, and they’re gonna be getting the most out of you. So personal branding is about being yourself, your whole self, your true self, and your best self.

You got that whole self. True self and best self. It’s not that you’re ignoring your weaknesses and areas of opportunity, but that’s not what you’re emphasizing when you’re introducing yourself and you’re interacting at work. Right. And then the second part of this definition is on purpose, and I have it in capitals because that is what we’re literally, maybe not literally physically.

This is what we’re physically doing right now. We are unapologetically, strategically. Taking the time and making the effort to purposefully present ourselves in a true and effective way to others and to ourselves so that we can be our happiest and most successful self. That sounds good, right? I have this on purpose thing.

I put it in caps. I emphasize it as much as I can. It’s like I hope I’m turning a light bulb on for you that most of us go through our careers doing kind of what we wanna do and a lot of what other people expect us to do, and introducing ourselves without really thinking about it. What we’re saying about ourselves.

If you put a little bit of effort into identifying what your strengths are. What you love to do, what you’re good at, what your accomplishments are, and how to share that with the world and reinforce it even with yourself. This work, you know, I’m a communication coach, and my background is marketing and it’s all, you know, it’s all about like amplifying your message.

Recently, I’ve been thinking more and more and more about like this whole idea of self-identity and your professional identity and your personal brand. It affects you as much as it affects everyone else. I mean, not just because of the impact and what happens, but actually how you think about yourself.

So this is my definition, and personal branding is about being yourself on purpose, and what, so what this definition adds here, like I said, is agency. You can make a difference in over to Jeff Bezos, what people are saying and thinking about you. You can make a difference in as Seth Godin says what people think you’re going to do next.

You can do that. And it starts by taking an inventory of the things that you love to do, that you’re good at, the compliments that mean the most to you, the accomplishments that you’re most proud of. Okay, so you see how this circles back to the three questions that I asked you at the beginning. If you wanna take a screenshot of this page, by the way, you’re absolutely more than welcome to.

And again, it’ll be posted on, on YouTube if you wanna reference it there. And we’ll also be posting it on LinkedIn. My challenge here, if you want to think about these three definitions, is to. Like I said, do the mental exercise of answering the three of them for yourself, and also maybe thinking about where can you get the most traction.

If you look at each of the three of them, some people say, like Andrea, I agree with your definition, but Jeff Bezos, that’s the one that really matters to me, ’cause I’m trying to convince my boss that I deserve promotion. So I want, when I’m not in the room, I want ’em to tell everyone that I need to get promoted.

I’m like, bingo. That’s the definition you need to be focusing on, then. Right? So think about. Maybe which of the three is most relevant for you today, and maybe in 2026. 

Okay. Now we are gonna move on to the three-point self-introduction framework. So some of you have seen this before, and if you have, I’m going to be.

Asking you to think about it just a little bit differently in terms of integrating the three questions that I asked you at the very beginning. For the rest of you, I just wanna share a couple things. So, your self introduction, both personally and professionally, by the way, is the most direct way that you have to reinforce your brand.

Think about it. Your self-introduction is your words from you about you. You’re sharing with the world, and they’reyour  words. It’s not just, oh, Andrea’s, you know, got books behind her. It’s like this implicit thing. No, no, no. These are words about you that you’re sharing. So about four years ago I did an episode on how to introduce yourself.

And it very quickly became the top Talk About Talk podcast episode of all. It actually remains number one of 203 episodes as of, uh, this week. And. I wrote up, I wrote it up, and I sent it into Harvard Business Review in 2022, and in 2023, it was one of the three most downloaded articles of the year on the hbr.org website.

So this topic gets a lot of traction, and the self-introduction framework works. That’s why this article was so popular. I’m gonna share it with you now. And by the way, it is so easy that you do not even need to take notes. It’s just three things you start with present. 

So this is the way many people start their self-introduction, by the way, hi, my name is Dr. Andrea Wojnicki. I’m an executive communication coach at Talk About Talk, where I have a podcast, and I coach ambitious executives to be successful in their careers by focusing on their personal brands and their communication skills. So you see what I did there? It’s my name, my title, my company, my What I Do.

If you’ve done the work on your personal branding, you can also. Talk about, um, maybe what your unique leadership style is, what differentiates you compared to other people. Um, but at least it is your name and what you do. Okay? So I, I told you I was gonna be linking this back to the three questions in terms of your present.

If there’s something that you have accomplished, and maybe you have a new title or you have a new skill, you can talk about this in the present tense now, right? My name is whatever. I’m a chief technology officer at a BC tech company, and what differentiates me compared to other technology experts or leaders is my ability to do this.

And I’ve recently, uh, developed a skill with AI, whatever it is, right? So you’re talking about yourself in the present tense. This is really important. You wanna anchor yourself introduction in who you are and what you do very often people will say. We’ll be going around the table. Why don’t you tell me about yourself?

And people will start with the past, and they’ll share this kind of default, boring chronology. I’m exaggerating here, but I graduated in 2002 with a commerce degree, and then I went and worked at this company and then I, and it’s like what? Start with who you are and what you do. This is the most important thing, by the way, if you’re unemployed.

I coach plenty of people that are in job transition and they say, how do I do that if I’m in job transition? You introduce yourself and you share what your expertise is, right? My name is Jane Smith. I am a finance and marketing expert, blah, blah, blah, right? You just, you get right into your expertise and you tell them your industry expertise or your functional expertise.

Okay? So that’s step one. Present tense. Step two is past tense. So, here in a professional context is where you establish credibility. You, depending on the context, you might share one or two or three things. I say less is more. We all, including myself, get tempted to share too much information. You don’t wanna talk more than the person before you.

You wanna speak slightly less in your self-introduction than the person who introduced themselves before you. But here’s where you can say, guess what? The answer to the, the questions that I asked you, at least question one and two, you could say I’m something I’m really proud of in the last year that I accomplished is blah, blah, blah.

By the way. Telling people that you’re really proud of something, as long as you don’t do it all the time, like, I’m proud of this, I’m proud of that. I’m proud of this. I’m proud. Of course, that’s not what I’m talking about, but saying, you know what? I’m actually really proud of the fact, like I told you at the beginning, I’m really proud when my clients tell me that I am an exceptional listener.

I hope you don’t take that as me being arrogant. It’s like one thing. So arrogant. People are defensive. They can do no wrong. They’re good at everything, right? Telling someone one thing that you’re proud of does not make you arrogant. In fact, you should practice. Telling people what you’re proud of. So here is where you could say, in the past 10 years, one of the most significant things in my career is that I accomplished a transition from blah, blah, blah to blah, blah, blah.

Or I earned this degree. So this is where you talk about the thing from question number two, the thing that you’re proud of for the last 10 years, and then you can say, in the last year. In 2025, the accomplishment that I’m most proud of is this. And you’re telling people what your value is, what your expertise is, what your skills are, and remember what I said before.

This is actually providing a service to others so that they can get value out of you. Okay, so you could talk about your past credentials, accomplishments, things that you, you know, new products that you launched, big projects that you led, or projects that you participated in. Maybe it’s your business results from 2025 or from the last five years, whatever it is.

So this second step is establishing credibility. That’s how I want you to think about it. Okay? Now, many people, in fact, I’m gonna say. Most people, a significant majority of people, end their self-introduction here. They’re like, my name is blah, blah, blah. This is what I do. Previously I worked at this other company, la, la, la.

And then it kind of fades off. Then the next person goes, are you done? Okay, my turn, blah, blah. Right? That’s how it goes. Sound familiar? The research shows that if you can share something. Positive and enthusiastic that things will go your way. So I first learned this from a negotiation expert who I interviewed.

She was doing her PhD research on negotiations emotions, and she found this insight about the emotion of enthusiasm. And when you share enthusiasm, the negotiation is more likely to go your way. So I went into Google Scholar, and I started looking at all the research on enthusiasm. It turns out in the teaching context, people learn more when you’re enthusiastic.

In the job application process, the job applicant who is more enthusiastic, is more likely to get the job. In a sales context, the salesperson who is more enthusiastic is more likely to close a sale, and on and on and on. So here’s the magic in your self-introduction. Instead of ending it with this awkward like, and that’s me.

Add one simple sentence about something that you’re looking forward to and say it with enthusiasm. It could be generally about like in 2026. I’m really excited, you know, to be in this new role, or I’m really excited to work with you all. Ideally, when you’re introducing yourself, this three-point self-introduction framework is not a script.

It’s purposely just three words, present, past, and future, and you fill in the blanks and you always customize it and personalize it for the person that you’re introducing yourself to. For example, in step three, this future step, you will turn to the person, look them in the eye and say, I’m really looking forward to getting to know you better, or, I’m really looking forward to working with you, or I’m really looking forward to like, as a client, serving your needs, whatever on this account.

So, turn it back to them with a smile on your face and enthusiasm. And I have so many stories from podcast listeners and people who have read this article who told me they get caught off guard and asked to introduce themselves. So one of my clients, his name’s Mike, he is a very very successful wealth advisor, and I was coaching him a couple years ago, and he told me that on some Saturday, he was, uh, at the golf course, and one of his very wealthy clients ran into him and said, Hey Mike, nice to see you.

Happy Saturday. Oh, by the way, this is my buddy that I was telling you about and he’s looking for a wealth advisor. And Mike was like, oh, come on. It’s my Saturday. I don’t wanna have to sell myself. And then he thought, self-introduction framework. He said, Hey, yeah, my name’s Mike, and I’ve been a wealth advisor.

I used to live in Toronto. I moved my family over, blah, blah, blah. And then he goes, he shifted to past, and he said, I’ve been doing this for X number of years. He added a few things for credential and then future. He said, I don’t know if you, if you live around here, but maybe next week we can connect. And the guy said, sure.

And five days later, he had a new client, and I was like, oh. So Mike, do I get the commission check? Anyway, he said, Andrea, you saved me. Because he goes, my mind was in a fog. I was trying to drink my coffee. It was Saturday morning, and I just thought, present past future. And he goes, it actually resulted in me signing on a client.

So your self-introduction is not always gonna be this impactful, but I’m telling you sometimes it will be when you walk into a job interview and they say, tell us about yourself. Are you kidding? The way you answer that question determines whether you make it to the next round of interviews. Let’s be serious here, right?

This framework works for that. So present, past, future. Now, I want you to think about your answers to the three questions, the compliments and the things that light you up, and how the compliments that light you up and your accomplishments from 20, 25 and 10 years before. How can you work these in without, you don’t have to say I’m particularly proud of, although I, I would suggest maybe you could once, right?

How do you include positive, unique, and relevant things about yourself in each of these three steps? Here’s the word that I was telling someone yesterday. I’m, I used to say, introduce yourself with confidence. Now I’m saying introduce yourself with purpose. This is an opportunity for you to really reinforce your professional identity in a positive way that’s gonna impact how other people think about you.

Okay, now we’re gonna move into. Three benefits of building your brand. And again, I’m gonna map this back to you, and you can continue to take notes here. But these are three, yes, I’m a huge fan. In case you didn’t get the memo of the Power of three, but perhaps not, coincidentally, there are three things that I see and hear all the time from people about the benefits of doing this work, about being yourself, your true self, your whole self, and your best self on purpose.

Okay? The first thing is when you do this work. You have the ability to control your narrative. Have you ever noticed that sometimes people will talk about you, and you’re like, ah, that’s not quite right. Or something comes outta your mouth, and you’re like, ah, you know, that’s true, but it’s not the best thing that I would’ve said about myself.

When you’ve done this work, you are controlling the words that people use to describe you and how you even think about yourself. You’re not leaving it to chance, and I, I say this to my clients all the time. You can be a very strong B plus, maybe even an A if you don’t do this work, but if you really wanna knock it outta the park, you’re gonna take the time to really define yourself, your true self, your best self, and your whole self purposefully.

And then you’re going to use those words to control the narrative. The best example that I have of this is well. Best. I said that so emphatically, didn’t I? I think it’s one of the best stories that I have to illustrate this. I was doing live coaching session very similar to this, and a brave woman raised her hand, and she said, I have a question for you, Andrea.

As you can tell by my accent, I’m an Indian immigrant, and I live in the States. I’m a lawye,r and I want my brand to be lawyer, not immigrant. How do I control the narrative around that? And so. I said to her, tell me about yourself, like where do you work? What kind of law? And every, and as she, as she was speaking, I was listening to her accent, and then I, I said to her, so your accent is definitely decipherable.

You didn’t have to tell me that you were from India. I could have guessed, but your English is clear. I’m not working hard to understand you. And you know, the research shows that when you have an accent, people might click in that you have an accent, but then as long as you don’t make them work to understand you, it’s fine.

It’s not a negative thing, so I wouldn’t worry about it. In fact, you’re thinking of it as a liability. Let’s turn your accent into an asset. And she said, okay, how do I do that? I said, you control the narrative around your accent. You could literally say to people, yes, literally, literally say to people, as you can tell by my accent, I am from India.

I have global experience. I have lived and worked in India, and there was one other country, and now the United States. I passed the bar exam in New York, and I’m now a corporate lawyer. I work as a corporate lawyer in Manhattan. And I said, boom, like your accent is actually evidence. And so you are controlling a narrative.

So here’s where if you have something about yourself that you aren’t. Maybe that you’re trying to hide like her, she’s trying to hide her accent. You can create a narrative around that thing. Don’t let other people create the narrative for you. I said, you don’t need to correct people if they call you an immigrant, but you can tell them what it means, right?

When they say, oh, are you an immigrant? You could say, I’ve lived and worked in three different countries, and I’m a corporate lawyer now in Manhattan, where I leverage that global experience. Boom, drop the mic. Right? You control the narrative. Okay? The second benefit is that working on your brand provides you with direction and focus.

So, as I said before, arrogant people think they’re fantastic at everything. I asked you a really, really hard question about what compliments mean the most to you. That answer, I hope, provides you with direction and focus. It doesn’t mean you never work on anything that’s not related to that compliment, goodness knows, but it means I hope that you have the opportunity to raise your hand enthusiastically and volunteer for any kind of project or work that relates to that compliment where you can really flourish. 

Okay. So you can see how building your brand provides you with direction and focus. I hear this from my clients all the time. They’re like, I dunno if I should be doing this or that, or this or that. And then we create this list of themes about them that they know are positive, unique, and relevant to them, and then it provides them with direction and focus.

The third and last benefit is the one that. I think is the most significant. I wanna really be clear about this, and the reason I keep bringing this up is I get this question often, like frequently all the time. I’m afraid that it’s one thing to write down these things that I’m proud of and these compliments that light me up, but to actually talk about them, and I say, you are not saying that you are good at everything.

You are taking the time on purpose. Remember to identify your unique strengths and skills, and there’s nothing arrogant about that. So, identifying the unique things about you that differentiate you compared to everybody else who does what you do. Differentiates you compared to your coworkers, your competitors, maybe even compared to your family and friends.

This is gonna boost your confidence. And one of the reasons I love what I do so much is that I am focused on the positive, right? I help people think about this strangely. They’re at work, and they’re thinking about their weaknesses and what they need to work on and their skill deficiencies, and I’m like, hang on a second.

What about your strengths? Think about the people you know who are. The most genuinely confident, not arrogant, genuinely confident, and happy and successful in their careers. They are the ones that have doubled down on their unique strengths, right? So that could be you. These are the three benefits of building your brand.

It helps you. You can see how they’re kind of intertwined. They’re integrated, but they’re importantly distinct. You’re controlling your narrative. You’re thinking about the words, and you’re reinforcing them with purpose. I’m not saying you’re great at everything. You’re providing yourself with direction and focus, and you’re elevating your confidence because you’ve taken the time to think about these positive accomplishments.

The two first two questions and compliments that you get from people, and this is sure to boost your confidence. So that is the main material I guess, that I wanted to cover with this. We’ve covered a lot already. We’ve got three big questions if you wanna send them to me, by the way, on LinkedIn, I, I would love to see what some of them are, three definitions of personal branding to get you thinking about them more deeply.

The three point self introduction. Remember, present, past, future, it’s not chronological, and the three benefits of building your brand. So if I were you. I would be thinking, thank you. This is helpful. I feel empowered, but now what? 

So onto my favorite part of the session, the q and a. First thing before I look in the chat, what brave soul here has a question for me.

I would love to hear a question. I know you’ve got questions. 

Theo: All right, I’ll go. 

AW:  Oh, Theo. Amazing. 

Theo: I’m afraid you’ll cold-call someone. So I am curious how you think differently about the future piece and the present. Well, actually, the whole introduction piece, when you’re talking about people who are either currently employed, transitioning, or coming back to employment after a long time out of the workforce.

Yeah. I’m curious, like for people who are not 25 on this call. 

W: Thank you Theo. Amazing. This is a common question that I get and I think it’s really important. I think if you are gainfully employed, it’s kind of obvious, right? Like present tense is who I am and what I do. Past tense is, you know, the things.

Remember, you’re customizing it for the people in the room, right? So you’re thinking, if you’re introducing yourself to a new project team, like what do they need to know about me that I’ve done that’s gonna help me establish credibility, right? And then future is, I’m looking forward to working with you.

If you’re in a job interview, I think the best way to answer this might be to just make some scenarios up, right? If you’re in a job interview. You go in and they very often purposely ask you, tell me about yourself. And you don’t know how long to talk, and you don’t even know what the structure is. Yes, you do.

It’s present, past,and  future. Hi, my name is Andrea. I am a, or my name is Theo. I am a blah, blah, blah, industry, blah, blah, blah. Function expert. I am. You’re still present tense, right? I am excited to learn about this position, blah, blah, blah, blah, blah. And then you say, I’m gonna tell you three things about my experience and my skills.

There are many things, many things that I could share with you, but, um, in terms of, you know, sharing things about myself, there are three things. Again, I told you I’m the, I’m a big fan of the power of three, the benefit of saying. At that point, I’m gonna share three things, is they’re not gonna be like, how long is she gonna keep talking?

And then you say, the first thing is I have extensive expertise in blah, blah, blah, blah. Right? And then you say, the second thing is, one of the things that I’m most proud of in my career is this. And the third thing that I wanna say is maybe something that’s directly related to the company that you’re interviewing with.

Right. And then you say, so those are just three things, and I’m happy to elaborate on those three things. And on any other questions that you have, and then they’re gonna think that you’re just gonna end there, and you say, but I just wanna conclude by saying I’m really excited. You see what I did there?

That’s enthusiasm. I’m really excited to learn from you more about this company and more about this role because, based on what I know, I think I’m gonna be a great fit. Boom. That’s. Okay. And if you’re, say in a networking meeting, you’re either thinking about leaving your company or you’ve already lef,t and you’re doing, you know, the classic networking call, uh, or you’re at a networking event, and it’s like, let’s go around and introduce ourselves.

That’s not when you’re gonna say three big thing,s and you’re gonna take the mic for that long. But think about what do you wanna be remembered for with the people that are here, right? So you could say, my name is Jane Smith, and I don’t know sales and. Retail sales expert and in technology, blah, blah, whatever it is, right?

So you tell them what, tell them so that when they hear about a job in that area, they’re gonna think of you, right? And then you could say, I’m currently seeking a new job in this area. I have 25 years of experience in things that are gonna really help me succeed. And I’m really excited to get to know all of you better.

Right? So you, you, you shorten it. You make sure you’re really clear and I do a lot of work with an executive recruiter, and she said after these networking events, you literally remember if they’re lucky, one thing about each person that you met. So make sure the stuff that comes outta your mouth about you is what you want them to remember.

Does that help, Theo? I’m guessing you have more specific questions. 

Theo: No, that’s amazing. 

AW: Okay, good. 

Theo: Like to get push on that a little. Thanks. 

AW: Yeah, you’re welcome. My pleasure. So Blake has a question in a sales call, would it be better to skip the future remarks and just speak on present and past Blake?

Excellent question. No, the future can be one. In fact, most of the time it’s one sentence. So if you’re, for example, you have a call with aa prospective client, and as I do right with my coaching clients, and I’ll say, why don’t you introduce yourself and then I’ll introduce myself. I would never skip the future thing.

I’m like, I would love to help you. I even say to people in this call, I’m not gonna hold back. I’m gonna, I’m gonna share with you whatever coaching advice that I have for you, but I’m really looking forward to getting to know you better. Right? So just say one thing. I’m really glad to meet you, or I’m really looking forward to this, or I’m excited about this, or I’m enthusiastic about this.

It could be about the person. Ideally. Actually, it is about the person, but sometimes if, if that doesn’t feel quite right, you can make it. The comment about yourself in general, you could say, and I’m really excited about 2026. I feel like, you know, we’ve turned a chapter or whatever, or despite what’s going on in the world, I am really excited about what we’re doing here at work.

I hear people saying that a lot right now. Okay. Anyone that wants to raise their hand in this group, I’m gonna answer it first, but otherwise I’m, I’m staying in the chat. Sydney Ann asked to piggyback Blake’s question. In public speaking, we’re taught to establish credibility. Yes. Recency bias and primacy bias.

However, in social media, it’s preferred to begin with the hook solving the audience problem. Oh, okay. Sydnee, that’s fantastic. I actually learned this from Sarah Blakely. I did the Sarah Blakely. You know the Spanx billionaire entrepreneur. She has a masterclass where she talks about problem-solving. How you did it, like what the details are.

And then step four of the sales pitch is the ask. Right? But you start with the what’s their problem? Same thing on social media. I tell my team this too, when we’re working on my social media posts, it’s not, guess what, Andrea did today? No. It’s actually talking to them about what matters to them. I think for the self-introduction framework, it’s really about.

Finding opportunities to use the framework, but you’re not shifting the attention to yourself all the time. In other words, I’m not saying that all social media posts should be present, past future, I’m not saying that at all. And if you’re doing the sales pitch, I hope you first have the opportunity to ask the other person, introduce themselves, and you’re introducing yourself.

And then I, I totally agree with you, Sydnee. You start with the other person. You do not want to be. One of these myopic, selfish people who’s always talking about themselves. By the way, did you notice I did not really introduce myself here in this session? I just said, if you want more information about me, here’s where you can go that’s on purpose, because I want this to be about you.

So Sydnee, there’s an example, right? You don’t wanna be the person that talks longer than everybody else, and you don’t wanna be the person that everybody thinks is like self-absorbed. So you speak not as long as everybody else. You make sure that the other, like this morning I had a coaching call with someone that I, I’ve been coaching for about six months and he’s like, how was your holiday?

And I was like, you go first. Right? Like it’s not all about you. I think Sydnee, the fact that you’re asking that question tells me that you know that. So that’s fantastic. Okay, I’m gonna take one more question. Are there any live questions? Otherwise, I’m gonna go to Jennifer’s question. How do you recommend navigating age bias in high-stakes stakeholder meetings, particularly when they appear younger than you are or actually are early career, while still signaling authority and competence in rooms where age is often equated with credibility?

So I get, um. I think it was about a year and a half ago, because I remember it was in the summer. Yeah, it was about a year and a half ago. I was getting this question a lot. I think there was an article that came out in the New York Times about ageism. Ageism is real. So I am 55. I’m gonna tell you that right now I’m 55, and I would say I started feeling ageism probably at around 50.

I think it depends on your industry. In some, I talk to 40-year-olds who tell me that they feel like a grandparent, like the wise old grandparent in the office. So it really depends on what industry you’re in, but ageism is real. It is a bias. It apparently is an illegal bias, but it is a bias that definitely exists.

So how do you present yourself as having the expertise and maybe years, maybe decades of expertise without having the negative impact of ageism and this sounds really simple, but if you can present yourself in a way where you have energy, then your age. Probably doesn’t matter. It actually, it’s not just energy, right?

It’s energy and like current insights. This is an extreme example. If your email is AOL or even Yahoo, I’m gonna say it, as opposed to, you know, a more modern email provider, if you are constantly talking about your grandkids or your listing, and I don’t mean necessarily on your CV or on your LinkedIn, but you’re like.

Articulating when I, you know, when I graduated from high school in 1985, and people, you’re, you’re prompting people to do the math, so don’t prompt people to do the math. Do present yourself with energy and in like youthful energy, right? People that are, you see kids running around. I sometimes if I’m walking down the sidewalk and I see a family and it’s like the two adults are like this, and the kids are like running around, right?

So have that, you have youthful energy, and you’re current. And then my big thing is like I just told you, I’m 55. Unless you have reason to believe that your actual age is really gonna hurt you, you don’t need to necessarily tell them your age, but you can reference that I clearly, the elephant in the room here is that I’m older than everybody else, but you know what?

I have a lot of experience that I’m, I would, and wisdom that I would, the word wisdom will help a lot that I’m happy to share. I think as I’m saying that, it really does, as I said, the beginning, depend on the context of your industry and the audience of people that you’re talking to. I hope that helps.

It’s a great question, Jennifer. I do have a podcast episode on ageism that I will, when I post this on LinkedIn, I’ll put a, a link to that episode. So I wanna say thank you. I wanna start actually, by saying Happy New Year again. We can say that at least for this week, right? Happy New Year. Again, thank you so much for being here for this session.

I loved your questions, and I hope you found the information that I shared with you on personal branding. To be helpful. It’s a new year. It’s a new you. That doesn’t mean you’re reinventing yourself again. It does mean that you are presenting your true best self. And I want you to really think about your answers, especially to the first three questions that I asked you at the beginning.

Thank you so much. Bye.

The post New Year, New You… REALLY?!? Personal Brand Training (ep.204) appeared first on Talk About Talk.

Your work doesn’t speak for itself. If you’re a woman leader who works hard but feels invisible when promotions are discussed, this episode is for you.

Dr. Andrea Wojnicki delivers a powerful training on personal branding specifically designed for women. You will learn the three ways that branding is different for women, why “my work speaks for itself” is holding you back, and exactly what to do about it.

This isn’t about becoming a social media influencer. This is about taking strategic control of your professional identity so the right people know your value, your expertise, and what you bring to the table.

Andrea shares the PUR framework (Positive, Unique, Relevant), real stories from women who transformed their careers by focusing on what makes them unique, and practical communication strategies you can use immediately.

If you’re ready to stop being overlooked and start being recognized for the leader you are, this episode will show you how.

🌐 Website: https://talkabouttalk.com/

Andrea Wojnicki: Being yourself on purpose. I have this in capital letters because that’s what we’re doing here right now. We are unapologetically in a disciplined and strategic way, thinking about what we’re communicating about ourselves, and then communicating it in this strategic way. Well, hello there. I am really excited about this episode.

You’re about to hear or watch a recording if you’re on YouTube of a one-hour live training that I did recently called Personal Branding for Women Leaders. If you’re a long-time listener to the Talk About Talk podcast, you’ll notice that this one is just a little bit different. If this is your first time listening to the Talk About Talk podcast, then I have to say this is an outstanding place to start, and I should probably start by introducing myself.

Let’s do this. Let’s talk about talk. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk where I coach ambitious professionals and executives like you to communicate with confidence and clarity so you can achieve your career goals. If you check out the TalkAboutTalk.com website, you’ll find information there about all the services we provide, including private coaching, masterclasses, corporate workshops, and on-demand courses.

There are also lots of free resources that you can download there, and my free communication skills-focused email newsletter, you can check it all out at TalkAboutTalk.com. Let’s get into the episode.

As I said, this one is a little bit different from what we usually do. First of all, this episode is a recording of a live training session that I led a while ago. If you can watch this episode on YouTube, then you’ll be able to not only hear me, but you’ll also see my slides, and I’m sure you’ll get a lot out of this, regardless, even if you’re just listening.

The second way that this episode is different is that the topic is targeted to females. To women leaders. You’re about to learn three ways to define your personal brand, three ways. It is different for women, and three ways that you can start to build your own personal brand immediately. You’ll also hear the Q&A at the end, and this is my favorite part of these live sessions.

You’re gonna hear some very insightful questions from a few audience members, including a question from an entrepreneur who I had no idea was in the audience and whose products I’ve used for decades, which was actually really cool. Alright. Here we go. If you are here, I’m gonna guess that you are either curious or maybe you’re beyond curious and you’re ready to start establishing your strong personal brand, or your professional identity, as I call it.

And you probably also know, as I certainly do, that it is a little bit different for women. I’m gonna say that it is a little bit different for women. I’m gonna say it’s, we have some unique challenges. Some of these challenges are imposed on us from society and culture, and some of them are things that we do to ourselves.

So we’re gonna talk about those things explicitly. But the fact that you’re here, I think we are a fantastic tribe. I’m gonna say that if you’re here, probably like me, you’re not giving up. You’re not. I’m gonna just let it happen. You’re gonna make it happen. So kudos to you. We are gonna cover lots in the next hour.

If you follow me on LinkedIn, or if you listen to the podcast, or you subscribe to the newsletter, you’re gonna know one thing about me, which is I’m really big on the power of three. I’m really big on the power three. So I’m gonna take you through three ways to think about your brand, and then I’m gonna take you through three ways that branding is different for women.

Then I’m gonna take you through my top three suggestions. So I was thinking, given this audience of women only, what are my top three suggestions? Given these definitions and given the ways that branding is different for women, my three suggestions for what you can do starting right now to start developing your ideal personal brand or professional identity. 

So we’re gonna cover those three things, and then I’m gonna open it up to the Q&A. And as I said, you can put the questions in the chat. I’ve got Priscilla here who’s helping us out and to moderate me some of the questions. Or you can also raise your virtual hand at the end.

I don’t wanna spend too much time introducing myself, but I just wanna say briefly, for those of you who I do know, it’s wonderful to see you again. And for those of you who I haven’t met, thank you and welcome. 

So I wanna start by sharing with you what branding is not in my mind. One thing that I know from reading and thinking and podcasting and interviewing people and on and on about a focused on personal branding. One thing that I know for sure that’s true is that many people have different ideas about what we’re talking about here. So I have had clients who want me to help them establish their personal brand, and we set up a coaching program, and they go back to their boss, and they’re like, here’s the list of topics that Andrea’s gonna take me through that we’re gonna cover in the coaching sessions.

And one of the 10 topics is personal branding. And sometimes this has happened a few times. Their manager will say, yes, yes, yes, yes. No, no personal branding. So why is that? They think that I am going to try to turn them into a social media influencer, so they quit their job or monetize their brand. And I’m here to say that is not what I’m talking about.

Although if you really wanted to, you could. But I think about branding differently. I think of it as your identity or your reputation. This is basically taking the strategic principles that we know as brand managers. As I was at Kraft, a brand manager has a creative brief, a strategic brief that they share with their agency to come up with their packaging and their advertising and their promotions, and their positioning.

And all of the elements of that brief are. How we can think about ourselves in terms of your values, in terms of what makes you unique relative to your competitors, if you wanna use the same vocabulary, right? All of these things we can think about strategically in terms of ourselves. 

I’m gonna share with you a couple of definitions. The first one is a definition that, if you’ve done any reading on personal branding, you’ve probably come across this before. It’s Jeff Bezos, the founder and former CEO of Amazon. He famously said, your brand is what people say about you when you’re not in the room. And this quote has become synonymous with personal branding work, just about any article, as I said that you’ve ever read in the first couple of paragraphs.

This is what comes up, and this is the definition that I actually use with my clients for a couple of years. So I would ask them. What are people thinking and saying about you when you’re not in the room? And now I’m actually asking you this in real time, right here and right now. What are the important stakeholders in your career?

So it could be your boss and your boss’s boss are meeting to talk about succession planning, and your name comes up in conversation. What are they thinking and saying about you? That’s your brand. Now, most people will freak out. They’ll be like, oh, oh, I think they think this. I think I want to be seen as this, and there’s a bit of a disconnect.

That’s okay. That’s why we’re here. We’ve got some work to do. But this is a really valuable mental exercise. What are people thinking and saying about you when you’re not in the room? And the important stakeholders, again, it could be your boss, it could be clients. If you’re an entrepreneur, it could be clients, it could be your staff.

It could be your team that you’re working with. It could be if you’re an entrepreneur, maybe it’s investors. What are the important stakeholders thinking and saying about you when you’re not there? So this was my definition for. Years. This is the exercise that I would take my coaching clients through.

And a couple years ago, or about a year and a half ago, I had the great fortune of interviewing Seth Godin for the podcast. And Seth, I did his podcasting fellowship, his inaugural podcasting fellowship, way back about six or seven years ago. So I emailed him, asked if I could interview him. We had this fantastic conversation.

I definitely went off script. I wasn’t just talking to him about his books. I really wanted to hear his take on personal branding, and I asked him, I said, Seth. How do you think about your brand? And we got into this conversation about his quirky, like he wears these plastic orange glasses, actually similar to mine, these plastic glasses.

And he said, some people say, that’s my brand, but that’s not my brand. That’s my logo. And I was like, we don’t need to go down that rabbit hole. I think that is part of your brand, how you show up, right? Renee, how you show up is part of your brand, but really, Seth, how do you think about your brand? And then he delivered this gold.

He said, Your brand is what people think you’re gonna do next. So he said, Andrea, my brand. What people think I’m going to do next. I was like, this is next level. This is next level. So we have Jeff Bezos. Your brand is what people think about you when you think and say about you when you’re not in the room.

You can also think of it as what people think you’re gonna do next. I actually think this is a little bit more powerful, right? It’s more impactful. So I ask you now. I encourage you now to do exactly what I did when I got off this interview with Seth Godin. I took out a sheet of paper sitting where I am right now.

I drew a line down the middle of it, and I said, what do people think I’m gonna do next? Like, what are the big career, I guess, guideposts, the impressive things, the accomplishments that I’m gonna have over the next five or 10 years? What do they think? And then, actually, what are my goals? So I encourage you to do the same thing in one column.

Write down the things that you want to accomplish. For me, I wanna write a book. I wanna be on the TED stage, I wanna be a bestseller. I’ve got lofty goals. What do people think is possible? And then the magic happens when you merge these two lists, right? This is the magic of personal branding, but it doesn’t come without effort.

And when I think about these two ways that these two smart men talk about branding, I give them credit. These are helpful exercises, but to me, they lack one thing. They lack agency. What do I mean by that? Your brand is what people think you’re gonna do next. It’s like, well, so what can I do about it? Right?

Or your brand is what people are thinking and saying about you when you’re not there. Well, okay, so how do I influence what my boss is saying about me in that room where they’re talking about succession planning? So I created a different definition that, as I said, includes agency, and it’s this personal branding is about being yourself on purpose. 

So there are two elements here that are really important for you to consider being yourself. You. Your true self, your authentic self. Yes, I said the A word, your authentic self. Now, that doesn’t mean you’re sharing everything with everyone. As Seth Golden would say, Andrea, I don’t care if your cat is puking over there or that you’re barely got here on time.

You show up as a professional. So it’s being yourself, your true self, your authentic self, and your best self. There are a million ways to tell the same story. So tell your story in a way that serves you, show up as your true self and your best self. And then, so that’s part of it, being yourself on purpose.

I have this in capital letters because that’s what we’re doing here right now. We are unapologetically in a disciplined and strategic way, thinking about. What we’re communicating about ourselves and then communicating it in this strategic way. So the big difference between how most coaches will coach you on creating a strong brand versus what I do is you can think of it as two steps.

Step one is creating or articulating your brand. Who am I? What do I stand for? What are my unique strengths? Expertise. I see people writing notes. I’m so happy when people write notes. What are my unique strengths, my expertise, my skills, my passions? So that’s step one. 

And then step two is communicating it. Communicating it on LinkedIn, communicating it in how you introduce yourself, communicating it in your corporate bio, communicating it. What’s behind you? I have my books, I have my degree, I have my plants. Right? Like, what do you have all? Communicating it in how you dress, communicating it in what drink, what drink you bring into the meeting, right?

If you, if someone brings in, I don’t know, a coffee, a beer, a water, a cola, you’re signaling something about yourself. So, being yourself on purpose. First, thinking about who you are articulating and identifying, and focusing on your unique brand. And step two is the communication step. The big difference again is that I spend much more time guaranteed than most people do on step one.

This is the thing. Garbage in, garbage out, quality in, quality out. If you spend the time creating a list of your unique strengths. Really internalizing them and thinking about how you’re gonna narrate them and how you’re gonna reinforce them. The communication step is so much easier. It’s so much easier.

Okay, so we’ve got these three definitions, and I’ve spoken with. You know many people I’ve run corporate workshops where I put the slide up, and I ask people to raise their hand and tell me which definition resonates for them. I wouldn’t be sharing each of these three definitions if I didn’t think they were valuable.

I think these are all very effective ways, and I encourage you to think of all three of them. Ask yourself, what are people thinking and saying about you when you’re not in the room? Maybe you’re like, oh, they’re thinking and saying kind of what I want. Fine. Move on to the next definition. Or if it’s not what you want, then start thinking about correcting that.

Right? And then secondly, what do they think you’re gonna do next? If these are not aligned with your goals, then you need to start communicating things about yourself so that the list of aspirations versus what people think, as I said, merges. And then lastly, this definition that I share with my enthusiastic thumbs up.

Being yourself, your true, authentic, whole self. I’m gonna add one other thing there. We are always, this drives me crazy when people say, well, I have my work identity and then I have my personal identity, and I’m really two different people. I’m like. That must be really, really hard. That must actually be exhausting.

Wouldn’t it be easier if you were always the same person? Like, truly, if you’re always the same person, but you filter, this is like, I call it the F word of personal branding filter. You filter what parts of your identity you are gonna share with the world, depending on who you’re talking to and the context.

So I didn’t share with you that I’m a painter. I didn’t share with you that I’m obsessed with the color turquoise. I didn’t share with you that I have three children that are absolutely ginormous. They’re all very tall. Okay? Those are parts of my identity. In other contexts, I might share those things, right?

If I’m going to an art gallery with a friend, I’m, I would, of course, they would know that I paint and I would talk about that, but, so you are always your whole true self, but you filter what you share. This comes up, by the way, a lot. For women in the context of being a mother. I hear this. Uh, I just got the shivers because I was remembering back in, during COVID, I was doing some workshops for newly promoted partners at one of the consulting firms around the world.

And this wonderful, young, incredibly intelligent, high-achieving, ambitious woman in China said to me, I just got promoted. I was in the room at the table with the partners, and I said something about one of my kids. Everybody went silent and they all looked at me and she said, I was like, and then later on I noticed someone else said something about their kids and she said it was like, and I said, listen, when you’re senior enough in your organization and you are gonna be, look at how young you are and what you’ve achieved, you can create a culture where everyone can talk about that stuff.

In the meantime, you filter what you talk about to accomplish your goals. Given the context, given the people that you’re with in the moment, you filter what parts of your identity, doesn’t mean you’re not a great mom just because you’re not talking about your kids in that context. In fact, you may be a better mom because you’re doing better at work, right?

So we filter. You are always the same person, and you’re doing so strategically in a disciplined way and unapologetically, and I know that that unapologetic part can be difficult, particularly for women. 

So at this point, I’m gonna move on now to three ways that branding is different for women. And I’m gonna say that I could have put so much here.

So I decided to narrow it down to, given the power of three, I’m gonna narrow it down to three. And the first one is related to society, you all. And I have very little, if any, control over the second and third one; we can control. Okay. And I hope that that inspires you. So we do have some control. That’s I guess, one of the main takeaways from today.

The first one, of course, is societal stereotypes and the culture that we live in and the research. I’m familiar with the research. I have some of the books up here. The academic research shows that women are expected to be. Warm, communal, maternal service-oriented, right? Versus leaders are expected to be authoritarian, and sometimes people would say like the opposite end of the spectrum of all of those traits.

And so, there are things that happen therefore, that are outside of your control because you are a woman. People will stereotype you, and you probably embody some of these stereotypes. So what happens? Women get interrupted so much research. Men interrupt women, women interrupt women. Women do not interrupt men, like it’s crazy.

It’s so imbalanced. We get interrupted, and when we do say something. Sometimes our comments are attributed to others. Has this ever happened to you? You say something in a meeting, and somebody says, um, so I have a thought, blah, blah, blah. They repeat what you said in different words, and then people go, great idea.

You’re like, what? Just I see people nodding. What just happened? So our, so we get interrupted. Our ideas are attributed to others. They carry less weight. Maybe, I don’t know. Anyone else have any ideas? Some dude says something, and it’s like gold, right? One other thing that happens is the type of feedback.

So I learned this really directly when I was a professor at the University of Toronto, a female faculty member warned me the first time I ever got, you know, that at the end of the class, they give all the students an evaluation sheet. Used to be pen and paper. It’s probably online now, but anyway, and scale of one to seven, how effective is this?

And then they go into the comments, she said. So the scale of one to seven is, is probably fair. Although there is a main effect of gender. Men get rated higher. By the way, pregnant women. Get rated lower than non-pregnant women. And I found, I actually hid my pregnancy one time when I was teaching ’cause I wanted to see what would happen, and then the next whatever.

So the feedbac,k though, the words in the evaluation form are very different for women, and this may happen in your formal evaluations that you get with your employer, right? They talk to you about your style. They talk to you about you should be more confident, you should improve stakeholder analysis, you should, whatever.

It’s very sort of vague style personality feedback versus for men, it’s. Great job achieving this thing, and you didn’t, you missed this one, but we understand why, because you had these things, and it’s like, what? So they get feedback that’s more tangible, and we get feedback. That’s more, and maybe this goes back to all of the stereotypes.

So the point here is we are walking a tightrope based on society and culture, where we’re trying to balance, if it’s possible, how we project our strengths. And our authority and our expertise, while also being communal and maternal, if you wanna use that word. Or at least, let’s call it having strong people skills.

Right. And it’s like the more you do one, it seems like there’s a paper that one of my colleagues at the University of Toronto wrote when she was at Harvard Business School called Competent Jerks and Lovable Fools and Who Gets Promoted. And it’s basically the idea is at work, you’re one or the other.

You’re like a really nice woman who’s a fool, or you’re a competent jerk. And by the way, the competent jerks do better. Right? And so this is really hard for women. I co-authored a paper with Dr. Amy Diehl. She and one other co-author wrote a book called The Sixth Glass Walls. It’s, you know, in addition to the glass ceiling.

The glass cliff. There are all these walls that we can find ourselves walking into that limit our career progression. And she and I coauthored a paper for Fast Company, where we talked. The paper was called Stop Telling Women to Lead Like a Man. So in fact, being aggressive or being authoritative or really mastering self-emotion or avoiding weak language.

Like these are all things that women are told that men seem to do naturally. And our point was maybe somewhere in between what women are naturally doing and what men are doing, maybe somewhere in between is actually the magic place. So again, this is a tightrope. It’s really hard. I’m gonna say this. This is almost an impossible task to overcome societal stereotypes.

But, we also do things that hurt us, like suffering from imposter syndrome. So I wanna share something with you about imposter syndrome. So first a definition and then a little bit of background. So, imposter syndrome is this feeling that most of us have, that we will be found out and people will realize that we’ve been promoted beyond our ability and we don’t belong in the room.

We don’t belong on stage, or we don’t belong behind the microphone. Right? So this term imposter syndrome was actually coined in 1978 by two female social psychologists in the US, and they were doing research on successful women. Let me say that again. The research was on successful women, and they interviewed them in depth, and they were trying to figure out what do these women all have in common that differentiates them from less successful women, and maybe that differentiates them from men.

One of the themes that came out really strongly that ended up being kind of the pinnacle of the careers of these two social psychologists was, they called it imposter phenomenon. And it was this feeling, like I just described, of being found out, I don’t deserve to be here. I’m like, I’m the one lucky person who got in somehow, and maybe I’m gonna get kicked out.

They identified this theme, and then they compared it to women who were less successful, and they realized actually it doesn’t differentiate them. They feel that way, too. And then they also researched men. Guess what? Men actually have imposter syndrome as well, and there’s been tons of research.

Basically, everyone experiences imposter syndrome. If you don’t, then you’re probably veering on the side of being arrogant. Imposter syndrome is really common. You can work to overcome it. So I’m gonna say this, it’s not your fault that you are experiencing imposter syndrome, and I, I have to say, the research shows that men experience it too.

But men don’t come to me saying, can you help me overcome imposter syndrome? They’re like, can you help me communicate with precision or can you help me with my formal presentation skills? Women are like, I know I have imposter syndrome, and I know you can help me. Here’s the thing. You can work on your confidence.

Confidence can be learned. Just ask Tina Fey. She talks about impostor syndrome all the time. And look at her. She’s a rockstar. Just ask Natalie Portman, the Oscar-winning actress. She went back to Harvard to deliver her the graduation speech, and she was quoted in the newspaper saying like, I look around at these smart kids.

I don’t belong here. I don’t know. Excuse me. First of all, you graduated from the school. Secondly, you wouldn’t want an Oscar. You’re very inspiring and capable, and ambitious. You definitely belong here. We all experience imposter syndrome. The issue with it is that it’ll prevent you from speaking up and stepping up.

You need to speak up, and you need to step up if you’re gonna be successful, and you can control this; you can work on your confidence. And this relates to the speaking up point, relates to the third way that I think branding is different for women, and it’s, I have this in quote, my work speaks for itself.

I hear this. Over and over and over again from my clients, including very successful clients. I’m coaching right now a woman, she’s an assistant general counsel at a massive global technology firm. She’s like second in line in the law department, in the legal department, and she’s been there for I think 12 years.

She hired me to help her establish her brand, her strong professional identity, and to elevate her confidence and her credibility, her executive presence, you could say, because she was given the feedback that she’s great at doing the work, but people don’t know who she is and what she does. There was one of these succession planning meetings.

She told me this when we first met, where her boss went in to advocate for her for a promotion. Like three of the people in the room said, oh, I didn’t even know she was in legal. Who is that again? And she came back to her, and she said, you have a branding problem. Like you need to be establishing who you are and what your value is and what you do so early.

It’s not our fault that this happens. By the way, and this is what I said to her early in your career, so actually before your career started, when you were at school, your teacher told you what to do. You did the work, you got an a. You applied to the universities. You did your best. You got into a great school.

She got her law degree. She started at the law firm, right? She’s ling. She’s doing what the partners are telling her to do. Patting her on the head. Good girl. You’re doing what you can. Here’s the thing. When you hit mid-career and senior career, there’s no one looking after your over your shoulders to give you the check marks.

It’s your job to make sure that you speak up for your work. Your work does not speak for itself. And so I know a lot of you, a lot of men and women, but especially women, it seems like we are apprehensive about talking about the value of our contribution and our expertise and our work. And I say this arrogant, people think they’re great at everything.

They think they know everything, and they’ll take credit for anything. Perfectly confident. People who have a strong brand are very specific about the value that they provide in the organization, what their expertise is, what their skills are, and they’re not afraid of talking about it. In fact, you can even say the words, I have to say, I’m particularly proud of how I led this team to achieve whatever the goal was, right?

You can call it out. You can say, I’m not into bragging. If you wanna be perfectly explicit, I’m not into bragging, but I am really proud of what the team under my leadership accomplished this year. Look at, here’s where our goals the, this is the final metrics. We knocked it outta the park. I heard a guy, a tech dude say once, if you don’t talk about your work, you might as well not do it.

So this is a little bit different from imposter syndrome, right? Imposter syndrome is feeling like you don’t belong there, and not speaking up, and not raising your hand to volunteer to do the work. This third one is you’re actually doing the work, but you’re not talking about it. And this goes back to, remember I said the process is step one, articulating your strengths, your skills, your expertise.

And step two is the talking. So being clear and focused about what your brand is, what your value is, what your accomplishments are, and then it makes the talking part, the communicating part so much easier. Okay. So we have these three ways. That branding is different for women, and so I don’t want you to be like, okay, this is depressing.

Cause we have society stereotypes against us. We have this imposter syndrome, which is fair game given how we were raised. And I literally said this to the assistant general counsel that I was coaching. I’m not gonna say her real name, say it’s Susan. I said, good girl, Susan, you’ve been doing your hard work for 12 years.

And she goes, that’s pretty much what my boss said. He’s like, you’re great, but you need. To be clear on what your value is, and not just sit down. And so I purposely chose this image of this woman burning the midnight oil. You will not once you hit middle management. I see this again and again. The hard work is not gonna help you knock it outta the park if you wanna knock it outta the park. You need to learn to talk about your values and your identity. 

All right, so I’ve got three ways that these are the top three things that come to mind that I would do if I were you given. The societal dynamics given our typical female beliefs and behaviors, here are three things that I would do. The first one, when people get this, makes a massive, massive difference.

So the criteria for the traits and the skills end up in your personal brand, the list of, I’m gonna say up to 15 things that you share about yourself on a regular basis. Implicitly and explicitly the criteria is that these things are positive, unique, and relevant. Positive, PUR, positive, unique, and relevant.

But if I had to choose just one criteria, it’s this one unique. If you can double down on your unique skills, you will be happier and more successful than you ever would’ve been. So if there’s one thing that I wanna leave you with, it is this. And I can tell you, I’m thinking of all of the senior executives that I’ve coached before.

This is the one that makes the biggest difference, and it seems to make a big difference, especially for women. There was a vice president of human resources that I was working with. She was on the job market. She. Happily. Well, she was employed, not happily, but she was employed. She said, I’m ready to be a Chief Human Resources Officer, A-C-H-R-O.

So she said, I’ve let my network know, and I’ve been going to several interviews. I’ve done maybe six interviews, and she said, Andrea, I’m not getting called back. For any second round interviews, and I’m not sure what I’m doing wrong. It must be communication skills, so I need to hire you to help me. And I said, okay.

So I said, let’s first focus on developing your brand, and then we’ll talk about your job interview answering and communication skills. So in one of our first sessions, I said to her, What is your unique strength that’s gonna make you a great CHRO? And she said something like, Well, I think they’re looking for someone who obviously has the technical human resources skills and expertise, but also who’s a real team person.

A team leader with strong EQ and people skills. And I was like, did she not hear my question? So I asked her again, and she kind of answered it the same way. And then I said to her, you’re not answering the question. What makes you unique? And she kind of like had a little bit of a meltdown she goes. Call it an epiphany.

She said, Oh my God, I have been answering the questions in these interviews in a way where it’s pretty clear that I’m guessing what they want to hear as opposed to truly presenting who I am. And I said, okay, so let me ask you again, what makes you unique? And she goes, actually, it’s my people skills.

People love working for me. My boss told me I can make my people do just about anything. And I was like. That is gold. That is gold. That’s the thing that you know people say about you, that you know is true. It’s positive, unique, and relevant. So the rest is history. She went to her next interview. Her confidence was heightened.

She felt focused on her unique brand proposition, and she got the job as a C-H-R-O. So this is gold. Focus on what makes you unique. Stop trying to guess. Of course, you have to meet minimum standards for all the criteria that they’re looking for promotion for investment, for getting a new job, but focus on what makes you unique.

You’ll be happier, and you’ll be more successful. It’s a big speak for your work and control your narrative. So this really addresses one of the points that I made on the previous slide, where your work doesn’t speak for yourself. You must speak for your work. Don’t assume that people know what you did. Don’t hesitate to use the word lead leader led leadership.

It’s shocking to me how many leaders and aspiring leaders are not controlling the narrative. They’ll say to me privately. I led this initiative where, you know, we doubled our revenue, or we doubled our profitability, whatever it is. And then I looked at their LinkedIn profile, and I’m like, first of all, I don’t see that accomplishment there.

But more importantly, where’s the word leader? Oh, this is a big one. Control the narrative. Instead of saying, so tell me what you do. And you say, Oh, my name is Jane Smith. I work at x, Y, Z company in this department. I’ve been here for 10 years. So what? You could say in the last 10 years I worked from being like a mid-level analyst to joining the C-suite, where I’ve worked in three different functions, and I now have a fantastic overview, and last year we blah, blah, blah.

Like talk about the so what, control your narrative, every word, every phrase, every sentence that comes out of your mouth. And maybe if you’ve done the work in listing what your personal brand themes are, you can challenge yourself to mention some of those things. Particularly when you’re introducing yourself.

So this comes up if you’re sharing your career narrative. If you’re sharing your career narrative, why don’t you tell me a bit about your career history? Most people think that means, okay, I graduated from my Bachelor of Commerce degree in 1997, and then I did this, and I worked here for so many years, and then I did my MBA.

No, no, no. Unless there’s a reason why you wanna share it chronologically. Why don’t you tell the person the highlights? Like, I’ve lived in three countries, I’m a global leader. I’ve lived and worked in three countries. My superpower is this, and I did this at this company and this company and this company, right?

So, share your career journey with purpose. That’s one thing. The other thing you can do here is introduce yourself with purpose. If you’ve followed my work, Priscilla will put the links in the show notes. If you followed my work, I’m really big on introducing yourself using the three-point self-introduction, present, past, future, in all three of those steps.

Use intentionality, narrate the benefit to you of what you’re sharing. Present tense. I’m a blah, blah, blah. My expertise and skill is this, right? So start it with that past tense. Previously, I tell them what you did. Tell them what your accomplishments. Again, depending on the context and the person, you are establishing credibility.

You’re choosing what you share. This is, remember I said the definition is? Be yourself on purpose. This is the on purpose part. You’re being very conscious, and then the future is something enthusiastic about what’s to come, what your goals are, so whether you’re introducing yourself, whether you’re sharing your career journey, whether you’re meeting someone at a networking event, whether you’re.

Updating your LinkedIn profile, speak for your work, and control your narrative. It’s about self-awareness. It’s about being conscious and not just like trying to get the mic, like it’s my turn to introduce myself, blah, blah, blah. Next, no. Next time someone says, Let’s go around the table and introduce yourself.

I really hope that you will think this is the best opportunity that I have to reinforce my strong personal brand. Look forward to your self-introduction. All right. The third thing that I encourage you to do to develop a strong personal brand is to network and build relationships. And so this is really taking the step two.

Remember, I said step one is articulating. Step two is communicating. If you have lots of people in your network. Yes, sure. This does include LinkedIn followers, but it also includes just getting out there, like you see this lovely woman who’s smiling at a networking event, right? It’s getting in front of people and telling them what you do, and I decided to capitalize the word relationships here.

Very purposely. I know that you’re probably, if you’re like most people, thinking networking, ugh, I hate it. I hate networking. That’s because you’re probably thinking of networking as being selfish and self-serving. I encourage you to think of networking as establishing meaningful relationships, and how do you do that?

You do that by providing value to others. Think about. Sharing information with people, sharing your personal brand, your expertise, your skills with other people in a way that will help them think about connecting your network with other people in your network. Right? You are adding value, and you are strengthening relationships.

That’s all networking is. Networking is not going to event showing up, passing out your business cards and shaking paws. No. It’s actually establishing relationships. And by the way, when you go to that networking event. Circle back to every single person that you met. Otherwise, you might as well not have met them.

It’s the same way that if you do the work and you don’t talk about it, you might as well not have done it. If you go to a networking event and you meet someone and you never follow up, you might as well have not met them. You might as well have not gone to the event. Right? 

So these are three ways that you can develop a strong brand and when I look at this list, I’m like, I feel very passionately that these three things will get you a lot of traction in developing your brand. Focusing on member positive, unique, and relevant, especially unique things. Speaking up for your work, being very purposeful about that, and choosing the words. 

Use the word lead. Please use the word lead, and if you have global experience. Stop trying to hide. I talk with clients about this all the time. Stop trying to hide your accent. Your accent is evidence of your global experience. So introduce yourself as someone who has international or global experience and let your accent be evidence of that.

And of course, networking and building relationships. But there’s a lot to do in each of these three things, and I know a lot of people feel overwhelmed. And before I open it up for questions, I just wanna say, if you wanna learn more about me and what I do, you can go to talk about talk.com. I think we’re all connected on LinkedIn, and I encourage you to check out the podcast.

I’m on all of the podcast platforms, Apple, Spotify, and on and on and on. And now we’re also on. YouTube, so you can watch m,e and I’ve done some pretty cool interviews where you can actually see what the guest looks like and see me interview them. It’s actually a lot of fun, so I hope you’ll check that out as well and subscribe on YouTube.

So now I’m gonna go open it up for questions and the women that are here right now get first dibs. I have a question. Oh, yay Fatima. Yay. 

Fatima Lusito: So I wanna ask a question about, I used to work in the corporate space, but one of the things that I would say U is unique or that I love about is bringing fun into the work that I do, and fulfillment is really, really important.

So, is there any suggestions or thoughts about how you do that in a way, because the corporate side is, it could be a different feel, how you incorporate that, and that, you know, if you have a personality that you wanna bring fun into what you’re doing and how you’re supporting your clients.

AW: I think Fatima one of the most effective ways establishing a strong personal brand is taking something that someone might think is a negative and turning it into a positive. So this is really being yourself on purpose. You are the one who wants to make work fun. Hang on a second. Work is hard, right? We’re supposed to be suffering and not having fun, and I feel like you can create a narrative around that where you actually call it out.

I mean, there’s even cliches around this, right? Like, we spend so much time at our at work, we might as well enjoy what it is. And you could say that, well, like, that’s the cliche. But I actually really, truly believe that we will not only just enjoy ourselves more, but will actually be more productive if we enjoy coming into work.

So I am the boss, I am the manager. I am the leader. Use, use the L word. I am the leader who is relentlessly focused on achieving our business objectives. And making sure that we all have fun when we’re here. And then you tell them how you do that. Well, because we have a mandatory offsite and you better smile and laugh when you’re there, right?

You could make jokes about actually evaluating people on whether they’re having fun and whether they’re contributing to a fun culture. And by the way, I’m also gonna say this is like a fantastic platform for the most senior leader, right? 

Like, I’m seeing a CEO who has this? Brand of relentlessly focused on meeting OB business objectives and creating a culture that, I encourage you to use the word culture because I’m not sure what level you are, but if you’re leading any kind of team, you could even say my team culture is the most fun of any culture, any team in the organization. And then as you ascend to the most senior leadership, you could say, this is the company that people wanna work at.

Because yes, we are accomplishing our business objectives, but we’re also having fun. And you have a big smile on your face, and it’s unique, it’s positive, unique, and relevant. Okay. Who else has a question? Mabel’s labels. Oh gosh. We have so many Mabel’s Labels in our house. 

Mabel’s Labels Inc.: Oh, do you? I’m so glad. Sorry. It’s my work-from-home day, so I’m wearing my second city.

When you mentioned Toronto, I’m like, what? I’m, yeah. Yeah. Um, so I just wanted to maybe clarify, I’m not sure if I kind of missed it. It was back near the beginning when you were talking about filters and, I mean, maybe, I guess ’cause I think for my brand, my personal brand, you know, I really try to use to elevate my business brand Mabel’s labels, right?

So my customer’s moms, so like one of my personal branding goals, which is. Easy is just to be relatable, ’cause I have six kids and it’s a shit show and whatever and you know, so do all my customers. Like, it’s just, I, my personal brand is like also trying to get through the day without smelling like baby vomit kind of thing.

Right. My kids are big now, but you know what I’m saying. So I mean, I bring in, like obviously, I guess I just think maybe you can talk a little bit more about knowing who’s in the room, who your customer is, who you’re speaking to, because for me, I don’t wanna filter out that messy crap. That’s what they like.

AWi: Right? So I think that your story here, by the way, this is an incredible company. I know you’re very successful. So my kids are. 17, 18 and 22, we have in our front hall, like a little plastic bag full of Wojnicki stickers. Yeah. From your company. Um, you can label everything courtesy of Mabel. So you’ve identified your, your primary target market and it’s like you are one of them actually.

You’re one of them on steroids. You have six kids and whatever, and you’re also doing the full-time work thing. And so I think that’s very smart. But this is a great example I’m gonna say of where you’re filtering. What parts of your brand you’re sharing. If you were at a stage where you’re looking for investors and you go into a room, frankly, whether there’s women there or not, having baby vomit on you should not be the first thing that comes out.

‘Cause you’re filtering for the things that are gonna help you establish credibility with those people. It doesn’t mean you’re not a great mom; it doesn’t mean you vanished from motherhood to businesswoman. It means you’re showing up as. A working mom who has it together, right? And so the other parts of your brand, Julie, will be being a hard worker, able to transition, solving problems, leading teams, inspiring people, and resonating with clients.

All of these things, like I tell people, to come up with a list of about 15 themes that includes your current employer and your current title. The industry expertise you have the functional expertise, you have your leadership style, your formal credentials, the school that you went to, whatever other credentials that you have, awards that you’ve won, huge things that you’ve created or accomplished geography. 

So for some people, it’s like born and bred in Toronto, but I love to travel. Or it could be, you know, I’ve lived and worked in three different continents, and I love traveling. Whatever the geography is your family is for everybody. Young, old male, female. Your family role, like I, I say this, whether you say I’m a cat mom to two really lucky cats, or whether you say I’m the mom of six hooligans ranging in age from blah, blah, blah to blah, blah, blah, right?

We all have some kind of family role. It could be that you’re in the sandwich generation. I know a lot of my peers are talking about their very aging parents and their crazy teenagers or young 20-somethings. That’s another whole other thing. Thing. Right? So all of these elements are part of your brand, and you never are gonna share all 15 of these things ’cause people would say you’re crazy.

It also includes your personal hobbies. What do you do? I don’t know, Julie, after. What time are they in bed after 1130 at night, and maybe on the weekends when you’re not doing Mabel’s Labels. Right. So all of those things are part of your brand. And I mean, if you’re pitching to investors, you would tell them, part of our story that it makes us resonate so well with our customers is the fact that we are the target market.

Right? I am a mom, and I do. So that’s how it would come up as opposed to you grabbing a mic and sharing what happened in your house this morning. Right. Does that help? Okay, I got a thumbs up. Who else has a question? 

Anne Grason: Hi, Andrea. I’m so sorry I came in late. I was on a call that just wouldn’t end. So I’ll listen to the recording later.

But comes to imposter syndrome, and you may have already covered this. Do you think that affects everybody or primarily women? What’s your point of view on that? 

AW: So the research shows that it affects everyone. I like. I’ve done a bit of a deep dive here because I would say second to personal branding, the most common questions or focuses that I get for workshops and coaching is on confidence.

Confidence and overcoming imposter syndrome, really. So I’ve done a deep dive in the research on it. I can tell you a coupleof  things. I can tell you that the. Tide has shifted a little bit on imposter syndrome. There’s a recent, within the last maybe four years, HBR article where they talk about stop blaming women for having imposter syndrome and start changing the culture so they don’t feel this sense of inadequacy.

And the other thing is it’s not just women. It’s not just unsuccessful women, it’s also successful women. It’s also men that have it. I can tell you anecdotally. Men are not coming to me saying, I need help with my confidence to the extent that women are. I can also tell you, there is beautiful research that I stumbled across this past summer that says, here’s the sentence, I memorized it.

Self-concept clarity builds self-esteem. When I read that sentence, I was like, yes, this is what I see. This is what I see with my clients. Self-concept clarity is. Building your strong, unique, personal brand, self-concept, clarity, build self-esteem. That’s social psychology. Talk for overcoming imposter syndrome and communicating with confidence, right?

So I think, an important thing for me to highlight when you do the work on articulating your unique strengths and passions and skills, your confidence generally will be boosted, and when your confidence is boosted. You have credibility. We don’t listen to people, we don’t believe people, we don’t follow people who aren’t confident.

If you’re confident, though, people are gonna say, Oh, she seems to know what she’s talking about. I’m gonna think about what they’re saying. Maybe you know some of the things that I was talking about before, where people talk over you, or they interrupt you. These things, you can dampen them by. Asserting and clarifying who you are and what your value is. Yeah, so Sorry Anne. I went on, I went on a little bit of a rant there. 

Yeah. It’s, it’s a, it’s golden. It’s gold. It’s what I was, um, I was. I was outside on my deck in, it was like July, and I read the sentence and I stood up and I did a dance. I was like, yes, yes, yes. That’s it.

Self-concept, clarity builds self-esteem. Bam. That’s what I’m here for. Yeah, that’s, that’s the link between confidence and branding. So actually I think that’s a great place to end. I wanna say thank you so much for being here. I hope that you got some valuable insights. I hope you are thinking about your brand differently, whether it’s what people are saying about you, when you’re not in the room, what people think you’re gonna do next, or.

Hopefully, being yourself on purpose, being unapologetic, being strategic, being disciplined, taking a little bit of time, I’m telling you a little bit of time thinking about this stuff will take you a long way.

If you wanna learn more, go to TalkAboutTalk.com and in the top there’s like a little search, whatever magnifying glass you can just enter personal branding or personal brand and a lot of the resources will come up, the masterclasses, but also the podcast episodes and newsletters and on and on, so we can continue the conversation there or on LinkedIn. And I hope you have a great rest of your day. Thank you. Talk soon.

The post Personal Branding for WOMEN Leaders (ep.203) appeared first on Talk About Talk.

When it comes to networking, your strongest professional relationships are the ones you build long before you expect to need them. Learn from 3 accomplished leaders who know how the ripple effect works in real life.

You will hear insights from BARON MANETT, Founder and Chief Experience Officer at PSBX, SHELAGH PAUL, Head of Global Communications at OMERS, and THE HONOURABLE DAVID TSUBOUCHI, former Ontario Cabinet Minister. They all contributed to the book “The Ripple Effect: Networking for Success,” and in this episode, they share personal stories about connection, reciprocity, and the habits that help the right people stay in your orbit.

This conversation will help you rethink your approach to networking. You will learn how to make a clear and respectful ask, how to stay relevant without being transactional, how to recognize valuable peers early in your career, and how consistent behaviour builds a reputation that others trust.

🌐 Website: https://talkabouttalk.com/

Baron Manett

Shelagh Paul

The Honourable David Tsubouchi

📚 Books:

🎧 Podcasts:

Shelagh Paul: You don’t know the diamonds that are all around you in your own peer set right now. 

David Tsubouchi: When you’re helping others, they remember that, and they remember you.

Baron Manett: To make it work in true networking, somebody has to pick up the phone.

Andrea Wojnicki: Welcome to the Talk About Talk podcast, where you’ll learn the communication skills so that you can communicate with confidence, credibility, and achieve your career goals.

Let’s do this. Let’s talk about talk. My name is Dr. Andrea Wojnicki, and I’m your executive communication coach. Just call me Andrea. Please check out the TalkAboutTalk.com website to learn more about all the services that we offer at Talk About Talk, including private coaching, corporate workshops and online courses.

And don’t forget to hit subscribe, so you’ll never miss a new podcast episode.

Today we’re talking about networking specifically what you need to do to create the network that you need later by taking action today. I have to admit, I was a little bit nervous about this episode because it’s the first time that I’ve interviewed three guests at once. Yes, the power of three me plus three. But it went really well, and I hope you agree. 

All three of these guests contributed to a book on networking called The Ripple Effect: Networking for Success. You’re gonna hear from my friend Baron Manett. He’s my favorite classmate from our MBA program. He wrote a chapter called Curious, Grateful, and People First, Networking for Future Leaders. Baron is a leading Canadian brand strategist, a marketing professor, and the founder of Per Se brand experience. 

Then there’s Shelagh Paul, author of the chapter entitled The People on the Bus. Yes. Shelagh is a master of the metaphor, and she is also the global lead at Omers of Communications. Yes, communications. I think I have a new friend. 

And finally, David Tsubouchi. David’s the co-editor of this book that we’re referencing, The Ripple Effect Networking for Success, which was published in 2025. David’s chapter is entitled, be a Giver, not a Taker. I love this. He’s an accomplished leader, a former Canadian cabinet minister, and an author whose insights on generosity and connection are nothing less than inspiring.

Okay, let’s get into this. As a communication coach, I know that often people feel icky about networking, but when you’re purposeful about networking, and you make an effort. That effort can go a long way, and this conversation will provide you with many suggestions for how to make that happen. Here we go.

Thank you so much, David, Shelagh, and Baron for being here today to talk to us about networking and the ripple effect. Let’s start with a big picture. The book title, the Ripple Effect, and Networking for Success. I would say that this is an evocative title. It’s a beautiful metaphor. David, can you share with us what inspired you to create this collection and to use this title?

DT: I’m gonna start you off in a different direction. That wasn’t the original title that I submitted. Uh, the original title I submitted was. The no *hole rule. And, uh, the publisher reminded me that, uh, we, we have Simon Schuster distribute this in the United States, and that probably wouldn’t be a good thing to have as a title.

And he was quite right because we were lucky enough to get book list, which makes recommendations, the libraries in the United States to recommend a book for the libraries down there. So it was a wise decision. So, as you know, I mean, the ripple effect, you know, one small ripple can create. Figure waves.

Uh, and sometimes it’s a matter of time. I mean, networking is not something that happens overnight. It’s about creating relationships. And all of us will say the same thing. Uh, it’s a common thing throughout the book that the ripple effect, uh, is about quality, not quantity. It’s about having that circle of integrity around you.

It’s like having the culture, you know, organizations have to have a good culture to be successful. The same thing with the, with, uh, your network. 

AW: Exactly. It’s the quality of relationships, not the quantity of relationships. And I was gonna say the term network is itself almost like, well, it’s not a network, it’s describing what it is.

And I love this image of. The ripple effect, like a drop of water and how it ripples out. And it grows not just in quantity, but in quality. So networking starts with the first step, right? The drop of water. 

Baron, in your chapter in the book, you talk about how you reached out to David you years ago, and you were, I’m gonna say a little bit nervous or anxious about doing so.

Can you tell us that story and then talk generally about how we should write that first email. I get this question all the time from my clients. They’re like, it’s just awkward. How do you do that? 

BM: It’s a great question. It’s so great to be, uh, back on the podcast, and thanks for having us. You know, I think back on it ’cause it was approximately 20 plus years ago when I first really heard of this guy, David Tsubouchi.

And I was, uh, I thought I was a kind of high Roland in advertising creative person, and I had a great idea, long story short, an idea around poker, and I thought it would be just as simple. To just, I sold it to our awesome client. It turned out to, you know, be a big program, and I just thought I’d go down to the Alcohol and Gaming Commission of Ontario, like a driver’s license kind of thing.

And I just get a license. And I walked in, I said, I’m just here for my license, for my poker tournament. And the outspoken clerk behind the counter says, you whatcha talking about, you can’t have that. And then, who are you? I was like, whatcha talking about? I just give it, go ahead. Just how much is it?

It’s illegal. I go, well, that’s the most preposterous thing I’ve ever heard. I go, who came up with that law? And she goes, listen, if you don’t like it, don’t complain to me. Call David Tsubouchi ’cause he wrote the law. And I went home, and I went back to the office. I looked it up, and he is right, some guy named David Tsubouchi.

And so I got his number, luckily. And I called them. And here’s what’s really interesting, right? Because I talk to a lot of young people who are afraid to make the call, and I totally get that. I was afraid to make the call. So I didn’t just call the honorable David Tsubouchi government minister. I did a little bit of research.

What was his purview where, you know, what was he focused on? I obviously could not talk to him on his peer level at the time, but I was hoping I could at least find common grounds of themes. And one of them was around innovation. You know, Mr. Tsubouchi liked to do things first, so did I. Common ground, even though we are different ages.

But to make it work in true networking, somebody has to pick up the phone, right? Somebody has to say yes. I hear a lot of people complaining, oh, my kids are networking all they can, and I believe them. Are they as prepared as possible? But are we being good partners on the other side? If David doesn’t pick up the phone, if David doesn’t say yes to me, none of this book, none of this story happens for me.

Right. So it’s a two-way street. It’s a value exchange. So thank goodness David was open-minded enough to realize that it’s not just one level. We, and now 20 plus years later, I’m trying to pay him back and so many other people by picking up the phone and saying yes. And you know, we can’t just lecture people to call into the air.

So it was a great lesson for me early to come prepared. And it’s not a one-way ask ever.

AW: I love that it’s not a one-way ask, and also this point about preparation. I’ve heard from some other wise folks that you wanna make it really easy for the other person to help you, but you also wanna make it. Clear that you’re not wasting their time.

And I can imagine, I think I knew you back then, Baron. You’re a keen young whipper snapper, and I bet you immediately impressed him, but he didn’t have to pick up the phone.

DT: Let me interject here if I could. You know, it’s how you ask to, I mean, look at all of us on this call, get all kinds of requests to meet and to talk to all kinds of people all the time.

You know, when Baron called me, I didn’t know Baron from anybody else, and I just liked the tone of his voice and the way he was talking, and it wasn’t someone who was reaching out and saying, I need this from you, or whatever it is. Uh, we just had a good conversation to begin with and, you know, it’s like having a, not coming out and asking right away.

But creating the interest on having a relationship with somebody else. And as you know, by now, because you know, Baron, I mean he’s very personable and, uh, he kind of sucked me in. 

AW: So yeah, that’s Baron’s superpower. That’s Baron’s superpower. But you’re reminding me, David, of the other thing that he said was that he identified something that the two of you have in common, right?

Your quest for innovation, creativity being the first one. That’s brilliant. I talk about how this is like accelerating the relationship trajectory when you mention anything like, oh, you worked with so and so, or, oh, you’re focused on this, or whatever it is, your leadership style. Me too, whatever it is. Absolutely brilliant. 

So Shelagh, I wanna get you in here. You talk in your chapter about how. The early bird gets the cake, and I absolutely love this. I love this. It’s powerful. Can you share exactly what you mean by this in the context of networking and what advice you have for listeners, many who have maybe early in their career, or even if you’re not early in your career.

How does this early bird gets the cake fit in here? 

SP: Thanks, Andrea. And thank you for having, uh, me join this great group on this topic. Might that chapter or might that part of my chapter? The point was start networking before you need something. So, exactly what David just said, if you have identified someone that you might share an interest, you might really appreciate their perspective on something.

That’s the best way in. So for me, it’s what about that person’s perspective on something might help me grow my own perspective on something. So I’m not asking you for an introduction, I’m not asking you for anything other than a conversation. Uh, and I think that’s the best way, and I think this insight for me happened in.

I was looking back on some of the things that worked out in the best possible ways. So I was dumped into a committee, uh, in 2010, auto change, uh, when I was in the insurance business. And it was a group of people that I just found bright, fascinating, interesting. And I thought, I gotta get to know these people.

I wasn’t going into it because I wanted to network with them. I just really, truly wanted to learn from them. And so doing it early and getting the cake, uh, is, has got a tie into our actual story, but I’ll leave that for now. It’s networking when there’s nothing at stake, and that’s all there really is to it.

So those people in that group, in that particular story, have all gone on, and I won’t name them to do spectacular things. And we are peers. So it wasn’t again that I think when some people think about networking, they’re like, I need someone that’s maybe more senior than me, or someone that can help open a door for me.

And that is a certain type of networking. But for this, I was talking about you don’t know the diamonds that are all around you in your own peer set right now. Pay attention to those two, pick the right ones, pay attention to those two because you dunno what doors that might be opened for you 20 years later.

AW: I love that. And I heard you say Shelagh. I’m not just in there to network, like, it’s like, it’s almost like it’s a dirty word, right? I get this question all the time, or this response when I talk about networking, which is like, ugh.] And you’re saying get to know people before you need to. 

SP: Exactly. The last part of your question was about early-stage career versus maybe someone more seasoned.

Hmm. And I would say early in your career, there are lots of opportunities. Get away from your desk or whatever you’re doing. Try to find other groups of people with like interests. Like Baron was saying, people that you can connect with. If you’re at a big company, they usually have employee resource groups.

There’s lots of opportunities to connect with people outside of your actual job and someone more seasoned. Think about it when you’re at a table, and you’re about to debate or try to decide something together. How much fun, easier, more respectful. Will it be if you’ve already built the relationship with them before you get to the situation where you need to actually navigate a, a solution together?

DT: Shelagh’s a hundred percent. Right? And, I get asked an awful lot by people, how do you meet people above your pay grade? The easiest example I can give is politics, and I don’t care if you’re what party you’re with, but if you have volunteer for a political party. You think about other people are volunteering, and a lot of the people volunteering are very important people, and they see you then as a colleague, not someone who wants something from them, but someone in a common cause.

And, you know, you got a chance. I mean, I inadvertently fell into politics and meeting people as a raw kid out of law school. And all of a sudden I’m rubbing shoulders with like Mel Lastman, who’s the mayor of North York at the time, cabinet ministers, and obviously, it’s not most kid. I didn’t know anything.

And, but here you get a chance to meet people way above, and you don’t need, and Shelagh’s right? You’re meeting people now as a volunteer. You’re not asking them for anything. But you know, later in life, that kind of connection. Really, really resonates because. They know you as something else other than something who wants, someone wants something.

They have that camaraderie with you. So I think Shelagh’s a hundred percent right on this because you meet people, but have a genuine interest on what you’re doing and the commonality, whatever the cause is. I mean, don’t be a, you know, a mercenary going in there. You gotta be, someone really cares what’s going on. 

AW: Oh. As you were speaking there, I was, I kept thinking about personal branding, right? So, I’m a little bit obsessed with the topic of personal branding. It’s like you establish what you have in common with a person, but you also make it clear what value you add, what expertise you have, your unique brand, and then magical things will happen.

But you’re not coming in to Shelagh’s point. You’re not coming in with the ask; you’re coming in with the let’s collaborate. Let’s get to know each other. Let’s establish a relationship, and I think a lot of people feel like they don’t know how to do that because ultimately, like, why am I going to this networking event?

Ultimately, maybe it’s to somehow accelerate my career progression and they feel selfish, and they feel salesy and they’ll, they feel icky. So I’m wondering what your take is on this, Baron, in your chapter, I have a quote here. You said, gone are the days of aggressive sales pitches. Pushing your agenda at networking events, right?

Like the, Hey, nice to meet you. Guess what I do? People wanna help and be helped is what you said. 

How exactly do we do this? I mean, it’s one thing to say that we all nod our heads. How do you actually do that?

BM: I think, none of us have time to be sold to. And I think if I’m gonna have value to or add value to interrupt someone’s time if they don’t know me, or to engage someone who does know me and take up their time, how can I be helpful?

How can I provide utility? And that might not be what I’m selling at the time. That might be somebody I know or experience that I can share, but I think being helpful. Has relevance, and I think we only have time for relevance now, and we don’t have time for sales pitches. That’s how I feel when people connect, meet with me, and I tell them what I try and bring to my contacts and conversations.

AW: So I’m gonna interrupt this interview and challenge the listeners to do something right now. Think about who has helped you in your career, and think about how that happened, and think about how you think about that person. In terms of in your network, what role they play versus like LinkedIn, every time I log into LinkedIn, someone has sent me a connection request, and then boom, sales pitch selling me something, selling me something.

Andrea, can I send you a video? Andrea, la la la. I’m like, didn’t ask to be sold to. I thought we were connecting. This is not connecting. Right. It’s become. Well, it’s gone from the networking events, right? The classic cocktail party to now happening on LinkedIn. Uh, I would say an accelerated time, and I love your point, Baron.

It’s not what am I selling? It’s how am I helping for value?

BM: I mean, and just to go back to something David said before, right when I first met David, we of course, career-wise, no parody. Uh, the same today, right? But what David let me do was to his point about volunteerism, he had a couple programs. He said, Hey, do you want to help, you know, with your talent set?

And he let me be in the room. He let me be around the table. He let me learn how to be in the room and then when to talk and when to not talk. And I think more as leaders now, we need to be, remind ourselves of that young people need to be in the room. Right? And the same time, younger professionals, if you are gonna be in the room.

You gotta earn the room. It’s a two-way street, right? A lot of people I talk to want the ball, and then they don’t know what to do with. It was fine, but just speak up. So nobody has to be perfect, but with opportunity comes responsibility, I think. 

SP: You know, and you’re going to an event, you’re, you’re gonna be somewhere where you know, you.

I might wanna have a conversation with someone. I hope that’s everywhere, but I have a couple of back-pocket questions. Just ones that you know, and because I’ll say one of the networking events we were at for this book, a young professional came up to me and said, you’re really approachable, but I have such a hard time, you know, just coming over and starting to talk to someone.

I said, well, how hard was it? So you just did it? So let’s just take that step by step. I mean, the ask was so specific. We ended up having a 20-minute conversation. We’re now connected on LinkedIn, blah blah. So and so. If he came back to me and asked me another question, I’d be all in answering it. So rather.

General like you can you, again, you can smell who said it. I can smell it a mile away. When there’s an attempt to sort of flatter your career and get specific is my point. Like, ask a question and you’re gonna get a way better return on value 

AW: And you can get meta. So I know you’re big on communications Shelagh, as well, and just calling out the awkwardness of the event can actually be the icebreaker of the conversation, right?

Yeah. Yeah. So, we’ve been talking about the in-person networking event and a little bit about networking in the digital era. And I know that, um, all of us here have. Done all of the above, right? We’ve gone to those conferences, and you go, and you fill your glass, and then you turn around and you look at the swarm of strangers that you’ve never met.

And maybe if you’re an extrovert, you’re excited, and if you’re an introvert, you’re horrified, but you go in and you network versus what’s going on on LinkedIn. I’m wondering if you have any advice for  professionals who are young and old again, who are looking to establish a stronger network and meaningful relationships when most of the interactions that they’re experiencing may maybe because they’re working from home or at least they’re hybrid when most of it’s virtual. Anyone can jump in on this one, 

SP: I think for there’s no one-size-fits-all all. So the only advice I would give in that space is figure out how to be authentic. Online, in a teams chat, in a room, whatever, people can smell through non-authentic connections. So practice. Like show some people what, like this is what I, how I might start a conversation on LinkedIn,

What’s your reaction to that? And, so for people that already know you and trust you and know that your intent is good, they’ll likely say, you know what? That’s,  I wouldn’t answer that. If I got that, here’s what I might do. And then I think again. We asked this question about sort of in person in the office versus on screen, and we all learned how to create relationships on screen.

It’s not impossible. I still in the camp where it’s better in person, but I think again, if you can show a little soul is what I call it, it’s a little more interesting through screen than not. 

AW: I have a quick anecdote that I wanna share that you just reminded me of. Shelagh during one of my kids was in college, and there was parents’ weekend, which obviously didn’t happen ’cause we were being confined to our houses.

So they had a Zoom call with like 50 parents or it was open, but there were like 50 parents on the screen. And I had my name Andrea Wojnicki Talk About Talk on the bottom of my screen. And someone sent me an email, and she said, I’m in the Zoom with you. I just googled Talk About Aalk. Looks like you have a very cool company.

Can we set up a meeting and chat? And I was like. Wow, this is happening virtually, and I became great friends with this woman. She’s also an entrepreneur. She lives in Silicon Valley. Like you can do it online. You can use the chat, use private chat, use the public chat, put your LinkedIn profile right in the chat so other people can connect with you.

What other advice do you have for making this happen in a virtual context? Anyone else? 

DT: Well, you know what, uh, I’ll just tell you about Murray Simpson. Murray’s one of our writers, and I didn’t know who Murray was, and he connected with me through LinkedIn, and then like I get a lot of requests to meet, uh, and I can’t do all of them obviously, but.

The way he asked me, like, Baron, he said, you know, eventually we, he said, you know, could I, could you meet with him and give him a little bit of advice on his company? So I looked him up and I actually, I looked up some of the people who were supporting him, which I, I need one half, which helped out. And I said, well, I’m going downtown for a meeting down at the, uh, at Elmers.

Uh, I’ll give you half an hour, you know, in the evening. Have a coffee with me and we ended up talking for three and a half hours. Wow. And we just connected on, like, I talk to Murray now three times a week. He’s like, Baron’s age too. So he is a, you know, we’re a different generation, but we connected on so many different levels, and now we do a lot of stuff together, and here’s somebody I didn’t know at all, and through LinkedIn and connected to.

And of course, I guess what you have to say sometimes is, uh, you can make that connection on, on, on, through. Remotely. But ultimately I think your personality and who you are really closes the sale, 

AW: Your personality and being, as we said at the very beginning, authentic and focused on the other person, as opposed to, and it sounds, I was gonna say, David, your story, it sounds like it was a virtual relationship.

That’s in person, and now it’s hybrid, right? To use the vocabulary that we’re using. 

Okay. I’ve got two more questions for you before we move to the rapid-fire questions, if that’s okay. The first one is regarding follow-ups and thank you notes. I mean, it’s probably a sexist cliche, but your mom always told you to send thank you notes and follow up.

Right? But what are your thoughts on this in the context of networking? 

BM: It’s a passion area for me. I actually just got my new thank-you note. It’s the first gift I got when I started, right before I started my career. Every young person I’ve met with in my career, I suggest a thank you note because, as a marketer, it is the biggest bang for your buck as a marketer.

If you think about it, the price of a stamp. Talking about paper envelope, handwritten analog, and it’s delivered to your audience. I’ve received 14 thank-you notes in my career from young people. I do about 75 to 101 oh ones a year. I’ve hired half of those thank-you note writers. And the other half, I found jobs, if you wanna break through.

It’s the easiest way in the world, and it’s so thoughtful, and it’s a lost art. 

SP: I would say in addition to what Baron’s just said, I think you have to train yourself to be appreciative, and that sounds really weird, I know that, but if it’s transactional, it’s like I just had a meeting and now I need to send a thank you note.

At least you’re gonna do it. But sometimes it can feel like a chore, or I’m not really sure what I’m gonna say. I think what I found is I had to sort of change my whole, I am an appreciative, grateful person to begin with, but I’m like, how do I get in the habit of every day looking for things I appreciate?

And that’s something I talk about in the book, and it’s different from a gratitude journal. It’s not the things I’m grateful for in life, of which sunlight streaming through right now. It’s a kind word from somebody in the office. It’s the crunchiness of a fresh apple. It’s something that’s brought me pure joy, and so I do five things I appreciate in the last 24 hours.

Every single morning. I force myself to write those down. And then I’m not allowed to repeat anything. My dog would be on the list every time if I did. So I have to look for things to be appreciative about and what that’s done, and I didn’t realize it was gonna happen. It’s now two years in that I’ve been doing this, is I look for things to be appreciative about, whether it’s a conversation.

With somebody, a hap, you know, a happenstance meeting in the kitchen, something that one of my teammates says to me that really touches me and I make sure they know. I say, thank you because you made my list today. You made me happy. You made me just a pure spark of joy. And that practice has made me more likely to do exactly what Baron just said to do, which is write a thank-you note.

Let someone know what they did that was meaningful for me. 

DT: Shelagh, that makes you more attractive to everyone else as well. That positivity just attracts people to you. And I think that’s what people need to understand. Look, I can tell you a quick story here. I’m working at home just before Christmas, a few years ago, and I got the FM radio on, listen to the local FM station.

And they had these two ladies come on, uh, talking about this women’s shelter. Locally, and I really liked them. I just listened to ’em. These things, the house was sincere, and they’re trying to raise $500 in an hour. So about 15 minutes before the program ended, I called them and said, how you doing?

Said, we’re doing pretty good. We raised the $200. And I thought, well, geez. So I said, I’ll give you the $300. And so I gave him the $300. Then I get a beautiful note from these people and I thought, well that’s kind of nice now because of the note they sent me, my wife and I are that, that’s our major charity we support out here now.

And, but it’s because they were thoughtful enough to send me a note, and I really appreciate it. It’s a small gesture, but boy, we remember these things as Bar said. 

AW: That’s a such a beautiful story, David, that really. Illustrates the point that I sometimes share with people, which is if you don’t follow up after you meet with someone, you may as well have not made the connection at all.

Right? It’s closing the loop and the thank you note is a beautiful reminder and your reinforcing how important or how grateful you are. I wanted to ask you, Shelagh, do people know about your practice of writing down the five things every day. 

SP: I tell people now, um, I try to inspire other people to do it because I, I honestly think it changed my outlook on life doing this.

So, um, I just am a happier person, but I was unhappy before. But it’s just, you know, looking for things that make you smile. And it was actually in a podcast I listened to. A couple of years back, and again, they sort of unpacked the difference between gratitude and appreciation, and I thought appreciation is just way easier.

It’s way on. It’s on the fly for things to make you happy, not for things to argue about. It’s. A ripple effect, literally. 

AW: So one of the, my past, uh, podcast guest experts is Michele Bailey, who wrote a book called The Currency of Gratitude, and she talks about these benefits of sending a thank you.

You’re closing the loop, you’re reinforcing the relationship, you’re demonstrating your values and your personality. There’s like no downside. In fact, there’s like a whole positive ripple. So, here is the last question that I wanna ask before we get to the three rapid fire question, is that I’m hoping that this podcast episode, this conversation itself will be a ripple and if someone listening, an individual listener takes action after hearing this episode, what is the one thing that you hope they’ll do?

This is your opportunity for a very brief last word, or I’ll give you a sentence. Okay. About what you hope people will do differently after listening to this Baron? Yeah, 

BM: And that’s a great question. I would hope that I’m gonna do a two-parter. One is that maybe we’ve made it a little less scary to reach out to that person you wanna reach out to.

And two, reach out with purpose, right? So the biggest gift you can give is someone’s is your time. If you’re gonna ask for that gift. The least we can do is say thank you about the gift, right? So that’s the full circle. I love what you’re talking about here. So can say thank you in a number of ways you can make donations.

You can tell people how great people are, but the least you can do is say thank you. And it’s so inexpensive. And sadly, right now, a very easy way to look like the tallest, most wonderful person in the room. So I think. Don’t be afraid. ’cause you’ll be surprised how many people will say yes and pick up the phone and don’t ignore the amount of work it is for someone to make time for you, ’cause it’s extremely valuable. Okay. Shelagh? 

SP: I would say flip the script. Get out of this. I mean, it sounds strange for someone who’s written a chapter on networking, forget about networking. Try and get. Your own instinct, your own internal muscle around building human connection, every opportunity you get.

So again, it’s not to Baron’s point, it doesn’t have to be a scary thing if you are just focused on expanding your community in the moments where you’re not actually even trying to build a network, just think about it differently. You need to change the I have to, to, I want to. You’re not gonna be successful.

AW: That’s powerful. And before you need it, to your previous point, David.

DT: You know, I talk to a lot of senior executives, and they have trouble networking, too. And one of the things I say to them is mentor. Because mentoring’s a two-way street. And it’s interesting how many people over the years I’ve, I’ve mentored, and years later they’ve become very successful and they always ask me if they can help me out.

I’m not really after anything right now. I’m doing too much stuff right now. But it’s interesting when you’re helping others, they remember that. Remember you first of all, anytime they more need more advice or help with something or new, new project. So it’s a two-way street and I think it’s being always, again, as we talked earlier on, it’s better to give than receive and to have that degree of POS positivity in what you do.

AW: Fantastic. Okay. Are the three of you ready for the three? Gosh, I love this. The power of three everywhere. The three rapid-fire questions. We are gonna make this rapid fire. Okay. The first question, I think it was Baron or maybe David, who already kind of answered this on behalf of the group, but the first question is, are you an introvert or an extrovert? David? 

DT: Uh, introvert. 

AW: Shelagh 

SP: Introvert or Gambivert. Apparently, there’s a new category, introverts that like socializing. That’s me. So, uh, or extrovert that are, or more thoughtful, but I’m more the introvert who likes socializing. 

BM: Okay. Baron introvert. I wanna be alone with my thoughts. Really? Okay. Yeah. I thought I knew you, Baron.

Wow. If I have a preference, I love people. I just love them over there. Yeah. 

AW: Okay. I know this is rapid fire, but I just wanna say, Shelagh, I didn’t wanna, um, trivialize your answer. I ask introvert or extrovert to be provocative. The truth is most of us are ambiverts. We need social time to fill us up, and we also need solitude to fill us up.

DT: So, I’m a professional likes being alone in this farm. Yeah. 

AW: Nice. Okay, next question. I actually can’t wait to hear this. I’m gonna ask this in reverse order. What. Is or are your communication pet peeves? What infuriates you about the way other people communicate? Baron? 

BM: People who spell names wrong.

AW: Ooh. Too many R’s and not 

BM: enough T’s. Right? You know, I know it’s not the easiest name, but I didn’t ask you to reach out, so just spellcheck. That’s all just details. Those things I find silly. And the no thank you is, uh, I think intolerable obviously. I’m on the record. 

AW: Can you, sorry. I know this is rapid fire. What do you mean the don’t thank you.  

BM: You gotta say thank you afterwards, after a phone call. I’m not saying, Hey, thank you. Don’t say, yeah, that’s, that’s a no-go for me. Okay, Shelagh, 

SP: I’m just gonna tack on Aarons, and then I’ll answer the question. I have two first names, right? So. And Paul, please trust that I know the order to put them in, and do not send me a message to Paul because I get it all the time because it’s a more familiar name, like.

Have a look at how, what the person’s LinkedIn profile is. The chances are if they’ve got this far in life, they don’t have their name in the wrong order. So that would be, that would be my ask is don’t call me Paul. My communication, uh, pet peeve is actually an evident lack of curiosity. Someone is speaking to you, and they’re just speaking to get their point across, or they just wanna be told what it is you need from them or, and you know, if you’re as a communicator, if you are not curious, you are not thinking about what your audience is thinking about. And so in, in terms of growing communicators, I love stumbling across curious people, and that’s what we need more of. 

AW: Amazing. David. 

DT: Yeah. I hate it when people don’t say what they’re after. I’ve got a great interesting idea for you.

I mean, tell me what do you want my help with to begin with? Secondly, I hate lazy people, so, you know, like. Someone who on LinkedIn will say to me, what do you do? My history is on my profile. Just read the stupid thing. And that automatically just, you know, thinking, well, I’m gonna delete that. 

AW: Yeah. Oh, I’m with you. The stupid questions that people try to open with on LinkedIn, it’s like, come on, it’s all there. I’d love to hear more about what you do as you look at my profile. 

Okay. Question number three. Is there a podcast or a book that you find yourself recommending lately? Shelagh. Diary of a CEO. Oh yeah, I was just listening to it in the car.

SP: So I, again, there’s a, I, this is rapid fire, so I won’t get into the tons of examples that I had that are so relevant to the conversation we’re having. But there was an episode on the small things and being able to remember the small things about people, and it’s a really interesting differentiation that I don’t think I’d put my mind to.

Before, so not just their name, what they do, whatever else, but a year later, you remember their child’s name, or you remember something about the story that they told you. And most people have to write that down. So that’s again, being intentional. If you meet someone, try to remember the small details, ’cause you will stand out if you can do that. 

AW: Yes, people are. Really flattered when you remember personal things about them. I know speaking from experience, being on both sides of that equation, I think Diary of a CEO is really popular, and I just thought about this today when I was listening to the podcast.

It is today’s Tim Ferriss podcast. ‘Cause Tim Ferriss used to interview really successful people and try to pull in like what are the skills that we can learn? And I think Diary of CEOs doing the same thing. Baron, is there a podcast or a book that you find yourself recommending? 

BM: Yes, both actually. Uh, the book I’m loving right now is a book called The Four Cs, the Four Conversations by Blair Ends, who I think is the best writer of developing how to sell expertise.

Certs just amazingly smart. And then the podcast I’m listening to is a marketing podcast Right now, best story wins. The podcast. Podcast. So just talk to me every week how, uh, different brand leaders come on and break down their challenges. Uh, yeah, motivating, motivating for somebody in my profession.

AW: Fantastic. I’m gonna leave links to those in the show notes. And David, 

DT: A book I got years ago when I was in the board of, uh, Tet before, uh, uh, it was bought up by Omar years ago. The CEO give everyone on board a, a copy of Who Moved My Cheese and the simple book about. Learning a lesson from everything you go through, whether it’s positive or negative.

And that’s very important for all of us. And Baron and I, oh, before the pandemic, were asked to talk to a, a big pharmaceutical company on our greatest failures because I’ve learned more lessons from my greatest failures, and I’ve had some spectacular ones than I have about successes. And so the I idea of all this is maintain that positivity. Learn from everything you undergo. 

AW: Be humble. Right. Okay. I’m gonna leave links to the books and the podcast that you mentioned in the show notes. I’m also going to leave links to your LinkedIn profiles and any other connections that you wanna leave with the listeners. And I just wanna end by saying thank you so much, all three of you, for sharing your unique perspectives on the ripple effect Networking for success. Thank you, David. Thank you, Shelagh. Thank you, Baron.

What a great conversation. I love that. Okay, here are my top three takeaways from Baron, Shelagh, and David. First, start networking long before you need something. As Shelagh says, the early bird gets the cake. I love the metaphors. Shelagh, reach out early. When you’re simply curious or maybe when you’re grateful, not just when you need a favor.

Second, remember, no one wants to be sold to. Let me say that again. Nobody wants to be sold to you can do better. So approach people with curiosity and authenticity. As Baron suggested. A great way to start is by saying, I’m not asking you for anything other than a conversation. Love it. Okay. Third, say thank you.

Close the loop. Communicate gratitude. A small gesture of appreciation, like a quick note or a message, can make a lasting impression. Gratitude builds trust and strengthens relationships. And that’s it. Please take a moment to subscribe, to talk about, talk on whatever app you’re listening to, or maybe you’re watching us on YouTube.

Click subscribe or follow. Thanks for listening and talk soon.

The post The RIPPLE Effect: NETWORKING for Success with Baron Manett, Shelagh Paul, and David Tsubouchi (ep.202) appeared first on Talk About Talk.

Your out-of-office email response is an easy and effective way to communicate who you are as a leader.

In this short episode, communication coach Dr. Andrea Wojnicki explains how to craft your OOO email response to reinforce your professional identity. You’ll also learn the four do’s and don’ts: be specific about dates and coverage, be consistent while you’re away, show personality without sarcasm, and don’t overshare.

Listen for practical examples you can copy in minutes and start using today.

🌐 Website: https://talkabouttalk.com/

Andrea Wojnicki: An out-of-office message might seem trivial, but it can be a powerful way to reinforce your personal brand if you take advantage of the opportunity. 

Well. It’s the holiday season. First, there’s American Thanksgiving, and then the December craziness starts. We’ve got Hanukkah, Christmas, Kwanzaa, the winter solstice, and of course, New Year’s Eve.

I hope you’re able to take some time away from work to refresh and rejuvenate, and be with family and friends. I also hope you’re able to manage your out-of-office status. Have you ever considered that your out-of-office email responder is an opportunity for you to communicate and reinforce your professional identity and your leadership status?

Listen. I know you’re really busy, especially this time of year, so here’s my promise to you. In this short episode, you’re gonna learn some ideas that will help you easily elevate your personal brand, all while you’re physically away from the office. Let’s do this. Let’s do this. Let’s Talk About Talk.

Welcome to the Talk About Talk podcast. If you’re a longtime listener, welcome back, and thank you for listening. If you’re a new listener, let me introduce myself. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach ambitious professionals like you so you can communicate with confidence and ultimately achieve your career goals.

You can learn more about everything we do at Talk About Talk, including private coaching, masterclasses, and corporate workshops, if you go to TalkAboutTalk.com, and there are plenty of free resources for you there as well. Alright, let’s get into this.

Like I said, I know you’re busy always, but especially this time of year, and if you’re like most people, you don’t give a second thought to your out of office status, out of sight, out of mind. Well, not quite. Here’s the big insight. Spending a little bit of time managing your out-of-office status can go a long way in reinforcing your professional identity.

Let’s talk first about making some tweaks to your out-of-office email responder, and then I’m gonna take you through four dos and don’ts about how to manage your time away. Okay. First, your email responder. This is also relevant for Slack or Teams or whatever messaging platform you use. If there’s an opportunity for you to customize your message, that’s what we’re talking about here.

Your out-of-office response can communicate so much about your leadership style. I would call this an under-leveraged communication opportunity where it’s really so easy for you to reinforce your brand. This insight originally came up for me in a recent private coaching session that I had with a brilliant client.

We were talking about the touch points that shape our professional identity, and she mentioned how she saw a very thoughtful out-of-office reply, and it made her pause and think. This really says something about who they are as a leader. And you know what? She’s right. An out-of-office message might seem trivial, but it can be a powerful way to reinforce your personal brand if you take advantage of the opportunity.

Partly, I think, because people aren’t expecting it, we kind of expect the generic email, I’m away, and my response will be delayed. I’ll get back to you after I return. Hmm. This is a missed opportunity. So here’s what I do instead. First. Identify what part of your personal brand or your professional identity that you wanna emphasize.

Do you wanna emphasize your thought leadership? Your people leadership, your strategic thinking. Maybe you wanna role model boundary setting for your internal team, or maybe you want to empower them while you’re away. 

This first step is critical. Ask yourself, what’s the one message that you wanna reinforce?

And then once you’ve identified this main theme, go into your email settings and craft your out-of-office responder accordingly. Make sure you reinforce that theme that you chose. Here are some examples. If you are an empowering leader, you might say something like, I’m out of the office, but my team’s got this.

If you’re a strategic thinker, you might add a comment about taking time to reflect, refocus, and strategize. If you’re a boundary-setting leader, you could say, I’m offline modeling boundaries and making space for the big stuff. And if you’re a thought leader, you could say. In the meantime, while you’re waiting for my response, here’s an article or a link to a podcast episode that I think you’re gonna find helpful.

You get the point. Just adding one sentence can have a big impact. I hope this inspires you to think more strategically about reinforcing your leadership style, or you could say your professional identity, through your out-of-office response. 

And now I wanna follow up with a few do’s and don’ts. I hope you’ll consider these four pointers when you’re writing your out-of-office email responder and as you’re managing your time away. Yes, there are four more than just the power of three. 

The first one is do be specific about the dates that you’re gonna be gone. And the coverage that you’ve set up, share the date that you’re gonna return, and name the person to contact with urgent needs. And here’s a bonus tip: don’t be tempted to overpromise regarding when you’ll be able to respond.

If you’re coming back on January 2nd, don’t promise a response on that day. You know, it’s always more overwhelming when you get back than you anticipated. Am I right? So don’t over promise, rather under promise and overdeliver. This isn’t just about communication skills; this is life advice. Okay? 

My second suggestion is to be clear about coverage and be consistent. If you’ve identified someone who’s looking after urgent things when you’re away, then go and let them do their job. I know, trust me, it’s tempting to jump in and help out, but imagine how this feels to the person you’ve designated to step in for you. They can feel frustrated if your out-of-office responder says that you’re away, but you’re still actively communicating with them and managing through things.

It’s also confusing to everyone. You work with your team and your customers, or your clients. So be clear about coverage and responsibilities, and then follow through and be consistent. So now we’ve covered the first two pointers. One. Do be specific about the dates that you’re gone and the coverage that you’ve set up. And two, be clear about the coverage and be consistent. 

Number three. Show some personality. You could add a joke or something that’s relevant to your firm or your brand, but do be careful. Don’t assume that people will get your sarcasm or your quirky sense of humor. Remember, your out-of-office response goes to everyone, including prospective clients, customers, and people that you haven’t met yet.

My suggestion is that you write your out of office responder with some personality, and then ask yourself, if someone read this who didn’t know me, would they be offended? Would they be confused? If yes, then edit it. Remember, sarcasm never does well in an email. Okay? 

Now, the last, the fourth pointer, do not overshare. Sure, a little personality is great, but the reader does not need to read your full vacation itinerary, and you don’t wanna come across as bragging. I’m off on my private jet to the Riviera, where we’re meeting some friends on their yacht. Ugh, do not do that. And also with regards to oversharing, including your full itinerary, could pose a security risk.

Oh, Andrea’s whole family is away and her house is empty until January 2nd. Excellent. Let’s plan the heist now. No, no, no, no. Okay, so these are my four pointers for you. One, do be specific about the dates that you’ll be gone and the coverage that you’ve set up. Two, be clear about that coverage and be consistent. Three, show some personality, and four, do not overshare. 

I hope that this brief episode has inspired you to customize your out-of-office email responder in a way that will benefit you. Here’s the thing. The most effective leaders out there communicate with clarity and intention, even when they’re not at their desks.

Your team is watching your colleagues, and customers do notice. This is your chance to model behavior, demonstrate credibility, and yes, show a little personality. So take a few minutes to craft something that reinforces your leadership style. Then your email response can do the work for you while you’re off enjoying your time with family and friends.

And speaking of family and friends, please forward this episode. It’s Talk About Talk episode number 201. Share it with your family and friends who might find it helpful. And now I hope you go off and enjoy your time away. Talk soon.

The post How to Craft an Out-of-Office Message That Reinforces Your Leadership Brand (ep. 201) appeared first on Talk About Talk.