In this episode of Add To Cart, we are joined by Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators.  The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it.  They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie.  Today, Dave and George get into the detail of exactly what UGC is and how it differs from influencer content.  They share wisdom from both sides of the equation - how to produce great content and the must haves when briefing for UGC.  We also get their predictions on where we’re going to see most future disruption in this space. If you’re keen to try the platform, sign up here https://creatorflow.au with the code ADDTOCART and you’ll get 100 credits, courtesy of Dave and George.

Links from the episode:

Creator Flow

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• What criteria do you have for allowing creators on your platform?
• What are the top tips for creating great UGC?
• How should brands best brief a content creator?

This episode was brought to you by…  

Shopify Plus

Signet

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.

About your co-hosts: Dave Hack  and George Brown from Creator Flow

Dave Hack and George Brown are the founders of Creator Flow, aiming to make getting user-generated content (UGC) easier than ever before. George’s background in building Washbloc and Dave’s understanding of the struggles faced by freelance creatives have led them to unite their expertise. Together, they help brands connect directly with UGC creators, ensuring a steady supply of engaging content while enabling creators to pursue their passion full-time.

You can contact Dave at LinkedIn

You can contact George at LinkedIn

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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