In a world where everywhere fuckface-marketing-guru wants to sell you a system or PDF full of ways for you to run your business, I'm here to tell you that it won't work long term.

Hell, it probably won't work short term.

The only way for your business to grow and thrive is to be able to come up with specific solutions to specific problems. 

Not some generalized, spray-and-pray strategy.

And that's what today's podcast is all about.