eCommerce MasterPlan

How to Create the Perfect Google Ads Account Structure with Shri Kanase


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Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale.

In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.

Hit PLAY to hear:

  • Why account structure matters
  • All about the TPS approach
  • Product feed optimisation
  • The importance of conversion tracking
  • How to deal with seasonal changes

Key timestamps to dive straight in:

[05:31] Success in Google Ads relies on strategic structure.

[07:38] Optimized product feed crucial for ad success.

[12:23] Focus on high-buying intent for successful campaigns.

[15:09] Test, separate, scale: optimize profitable product campaigns.

[17:22] Focus on training algorithm for right audience.

[19:50] Classify products by different life cycle stages.

[23:02] Customize strategies based on performance and needs.

[27:03] Listen to Shri’s Top Tips!

Full episode notes here: https://ecmp.info/515

Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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eCommerce MasterPlanBy Chloë Thomas

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