The following guest sits down with host Justin White:

•   Matt Gouge – Branch Manager, MTMG powered by UMortgage


Creating Educational YouTube Videos Gives Independent Mortgage Brokers the Largest Possible Audience for Their Content

Empowering consumers through education is a high reward strategy for independent mortgage brokers. How can you create educational video content that converts to leads? Tune into Episode #12 of Good. Better. Broker. as we talk with a mortgage broker who has positioned himself as a mortgage expert on YouTube.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to generate leads by creating educational video content on YouTube.


In this episode, we discuss ...

•   2:33 – The role YouTube videos play in Matt’s success
•   4:33 – When Matt realized his videos generate leads
•   5:13 – Why posting videos online has a large impact
•   5:55 – How Matt has gotten so many views on his videos
•   7:20 – The impact Matt’s videos have on his real estate partners
•   8:29 – Why YouTube is Matt’s preferred platform for his videos
•   9:58 – Why educational videos add value
•   13:07 – Why LOs need to embrace video content
•   15:56 – Matt’s advice for others on when they should start creating videos
•   17:05 – How to know what topics would be suited for a video
•   18:08 – What the goal should be for any video you create
•   19:50 – Why consistency is key when creating videos


Resources Mentioned in This Episode:

Matt Gouge's YouTube channel


Show Contributor:

Matt Gouge

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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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