In today’s episode I’m going to talk about how you can design or buy into your product assortment strategy to make it actually drive profit for your business and help you hit your sales goals.

In this episode, I chatted about:

• How to design or buy into your sales goals.
• What a balanced and productive assortment actually means and how you can start to think about that in your product based business.
• The 3 part framework of the assortment strategy: the choice count, identifying the key attributes and the retails.

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