Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. 

Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend.

If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen! 

Hit PLAY to hear: 

• Lucy’s 10-step go-to method for doubling sales—without heavy discounts
• The timeline Lucy recommends for planning campaigns
• The secret to building urgency and scarcity into your offers
• Why storytelling is your best sales tool (and how to use it!)
• Timing tricks that boost sales—no ad spend required
• Ways to escape the “discount death spiral” for good

Key timestamps to dive straight in: 

[03:07] Brands should enhance efficiency, strategy, relationships, sales. 

[07:23] Luxury brands balance demand without discounting strategies. 

[12:59] 10-step process doubling sales campaign success. 

[13:46] Strategic decisions needed for business complexity management. 

[19:22] Creative business customization and strategic product launches. 

[22:27] Store all marketing materials systematically. 

[25:36] Cycle syncing aids businesses in monthly cycles. 

[29:49] Listen to Lucy’s Top Tips! 

[32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price   

 

Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%.

(From 1 December 2024 the code will save you 25%)

Full episode notes here: https://ecmp.info/518

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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