If you want to know how to use media to drive customers to your store today's guest Jen is here to tell you how to exactly do that.

• Listen to Jen's background and hear how she jump into PR business
• Familly support, it's really important, learn how Jen gets her support from husband and family in her business and learn the smart strategy how to tell some important decisions to your family
• How to prepare a strategy for media when you run a retail business?
• Should you pay for a professional photographer and how photography can improve your business?
• We talked about photography a lot, including celebrities and their images, so learn few tips how to focus your business based on photography

Listen here