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Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation.

You need sales confidence. And my guest today, Leslie Lyons, is a sales and leadership coach with a no BS approach who’s all about helping women embrace sales confidence. She just has a way of talking about sales and encouraging people to make more sales that’s so refreshing to hear.

In this episode of the Promote Yourself to CEO podcast, you’ll learn about how to get more confident at selling. You’ll also discover how to re-examine your relationship with sales and money so that you can truly step into your purpose and be of service to people you’re here to help through your business.

On this episode of Promote Yourself to CEO:

8:22 - Leslie describes the kind of household she grew up in and reveals why having money is key for women in relationships.

12:34 - How are women in the Western world conditioned when it comes to money? And how does white feminism tie into it?

17:52 - How did Leslie find out she was good at sales? She reveals her very first sales job and the foundational piece to having sales confidence.

26:54 - Leslie discusses how to build up sales confidence so you don’t feel so hesitant, uncomfortable, or awkward when advocating for your offer.

30:33 - Other than stereotypes about selling, here are a couple of other reasons why women hesitate to do it (and what we make them mean about ourselves as individuals).

34:30 - What lesson can Kanye teach you as an entrepreneur in sales situations?

38:27 - I learned an important sales lesson as a kid. And it demonstrates why Leslie focuses on sales confidence instead of sales strategy.

41:40 - Here’s something else that can keep you attached to your business and make it personal.

Mentioned in How to Embrace Sales Confidence In Your Business with Leslie Lyons

• Leslie D. Lyons
• Leslie’s podcast: Pleasurable Profits: Sales & Leadership for Non-Traditional CEOs
• Leslie on Instagram and LinkedIn
• Racheal on Instagram and TikTok
• Rate and review on Apple Podcasts

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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🎤 Thanks for listening! I'll see you next week!