Episode Summary:
Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.

You’ll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!

Key Takeaways:

1. Understanding the Wedding Sales Funnel

• Newly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.
• Florists come in after those big decisions, so networking with planners, venues, and photographers is key.
• Being the florist that industry professionals recommend is how you fill your funnel with ideal clients.

2. Build Strong Vendor Relationships

• Connect with wedding planners, venues, and photographers—they’re the ones referring clients before they reach you.
• Stay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.
• If you send business to a planner, they’re more likely to return the favor!

3. Filling Funnels for Different Floral Niches

• Weddings: Network with planners, venues, and photographers to become their go-to florist.
• Everyday Deliveries: Focus on SEO and website optimization to rank higher in searches.
• Corporate Events: Connect with hotels, event planners, and corporate venues for repeat business.

4. Your Personal Network is a Goldmine

• Does everyone you know, know what you do? If not, you’re missing opportunities!
• Regularly post on your personal social media (Facebook & Instagram) about your floral business.
• Example posts:
  • “Here are my Valentine’s Day specials!”
  • “Loved creating this stunning bouquet for a wedding last weekend!”
  • “Excited to be featured in [XYZ Bridal Magazine]!”
• People want to support you, but they need reminders that you’re in business!

5. The Power of Value-Driven Marketing

• Always ask: “Is this content helping fill my funnel?”
• Provide value—educate, inspire, and showcase your expertise in floral design.
• When people trust your knowledge and skill, they’ll choose you over the competition.

6. Consistency is the Secret to Success

• Marketing and networking should be consistent, not seasonal.
• Regularly post, engage, attend events, and build relationships to stay relevant.
• If you’re not showing up, someone else will take your spot!

Action Steps to Fill Your Funnel & Get More Clients:

✅ Network with Industry Professionals:

• Connect with wedding planners, venues, photographers, and corporate event managers.
• Send referrals to vendors and build genuine relationships.

✅ Leverage Your Personal Network:

• Post quarterly updates on your personal Facebook & Instagram about your business.
• Remind friends & family that they can support you by referring clients.

✅ Optimize Your Marketing & SEO:

• If you do daily deliveries, invest in SEO to appear in local searches.
• Ensure your website is easy to navigate, professional, and reflects your pricing.

✅ Create Value-Driven Content:

• Focus on showcasing your expertise to attract dream clients.
• Share behind-the-scenes, testimonials, and floral education to build trust.

✅ Stay Consistent in Networking & Marketing:

• Attend industry events, follow up with vendors, and stay engaged year-round.
• Filling your funnel is an ongoing process—make it a priority!

Resources & Links:

🌸 Join the Floral CEO Mastermind – Get mentorship, strategy, and accountability to grow your floral business.
👉 http://TheFloralHustle.com/mastermind

📌 Follow Jen on Instagram – DM her your biggest takeaway from this episode!
👉 @‌TheFloralHustle

Final Thoughts:

💡 Your business success starts with filling your funnel. The more people who know about you, the more clients you’ll attract. Be consistent, build relationships, and position yourself as the go-to florist in your market!

🎧 Thank you for listening, flower friend! Have an amazing flower-filled week! 🌿

4o