Stop chasing the “perfect” cold email formula – they don't work because you're selling to emotional humans, not robots.

In this podcast, I reveal why generic templates fail in today's zero-sum sales game and share my proven approach that's booked countless meetings across industries.

Learn why timing matters more than perfection, why specificity drives responses, and how to leverage trigger events (industry, company, technological, and personal) to stand out.

The key isn't crafting the perfect email but developing an adaptable process that evolves with feedback.

I share a simple, effective template that focuses on prospect-specific pain points and delivers measurable value.

Ditch the perfect formula mindset and embrace a more human, responsive approach that actually fills your calendar with meetings.