Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!

Here’s What We Cover In the Episode and More:

• Trae Bodge’s background and expertise 
• How to create effective gift guides 
• Tips for pitching products to writers 
• Importance of product samples and packaging 
• Affiliate links and discount strategies  
• Building relationships with lifestyle writers
• Optimizing PR efforts for holiday seasons 

Getting into holiday gift guides isn’t about shouting louder; it’s about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it’s not about  selling to everyone, it’s about being unforgettable to the right people.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=en
• Substack: https://traebodge.substack.com/p/welcome-to-my-substack-september 
• Twitter: https://x.com/truetrae 
• YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAw
• TikTok: https://www.tiktok.com/@tipswithtrae 
• Visit her website: https://truetrae.com/