Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.

But at the same time, one of the hardest things most owners have a hard time conceptualizing is how to make their gyms different from all others in the marketplace.

This is important because, in the eyes of the consumer, if all gyms look the same and seem to offer the same service, they’ll go for the cheapest. It then becomes a race to the bottom, which is something we all don’t want.

Your task, therefore, is to create something unique, then market it to consumers as the reason they’ll get results compared to the competition.

Tune in to this episode to get tips on differentiating yourself to get more clients!

Key Takeaways

- Rethink everything (02:08)

- The perceived value of quality (06:27)

- What’s your proprietary formula (10:09)

- Higher price equals value (13:49)

- How the marketplace responds to something unique (16:04)

- Give the consumer something different (19:09)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle