This is episode 45 of the Aaron Novello Podcast and we have Rudy Kusuma, CEO of YOUR HOME SOLD GUARANTEED REALTY, who is here to talk to us about his journey in real estate, the importance of having a unique selling proposition, USP, in the real estate industry, and how you can reverse prospect to have more clients come to you instead of you constantly looking for them.After years of cold calling Rudy developed a sophisticated strategy and systems to reverse this process and have motivated buyers and sellers find him instead of being countless hours on the phone.