This week’s guest is Daniel Priestley. He is an entrepreneur, best-selling author, and international speaker. He has built successful multi-million-dollar businesses in Australia, the UK, and Singapore. He is also the co-founder of Dent Global, one of the world’s top business accelerators for entrepreneurs and leaders to stand out and scale.  

In today’s episode, we are going to talk about Daniel’s book "Oversubscribed: How to Get People Lining Up to Do Business with You", and his proven real-world methods that will help you drive demand for your service and increase your business.

We explore the idea of getting signaled interest before making sales. We look at examples like Elon Musk's pre-order system for the cybertruck and how collecting signals from the market can lead to funding and eventually sales. We discuss how coaches can use signal collection to determine the number of clients they can take on and avoid having to haggle for sales. 

[08.00] Increasing value – Starting the conversation, Daniel shares how, in general, an oversubscribed business can use boundaries to increase value and overall revenue.

[17.12] Signaled interest - Getting signaled interest before selling is key. By getting signals first, businesses can raise funds and ultimately make sales effectively.

[21.30] Demand and supply tension – Daniel defines demand and supply tension and explains why businesses are building their demand and supply tension.

[28.11] Connection – If there's a high degree of connection, there’s no competition. If there is a low degree of competition, there is competition.

[38.20] Building rare – We talk about the beauty of building something rare instead of in-demand jobs.

[50.04] With or without you – Daniel defines with or without you energy and the beauty of being genuine.

[01.05.09] Ecosystems – Daniel shares what a high-performing ecosystem looks like and how individuals, solopreneurs, entrepreneurs, or companies tear it apart. 

[01.09:42] Sharing ideas – Ideas are not valuable, implementation and transformation are. People should share ideas freely and charge for the implementation and transformation. Becoming a spotlight is better than chasing the spotlight.

[01.14.14] Google Search – A Google search can make or break a potential deal or partnership; positive search results can lead to great opportunities, while negative or nonexistent results can result in missed chances.

Connect with Daniel

Website - danielpriestley.com/ 

Instagram - instagram.com/danielpriestley/ 

LinkedIn - linkedin.com/in/danielpriestley/ 

Twitter - twitter.com/DanielPriestley 

Resources

Books by Daniel:

Oversubscribed: How to Get People Lining Up to Do Business with You

Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works

Key Person of Influence: The Five-Step Method to become one of the most highly valued and highly paid people in your industry

24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

Book by Trevor G. Blake
Three Simple Steps: A Map to Success in Business and Life

Book by Simon Alexander Ong
Energize: How To Harness Your Energy and Make the Most of Every Moment