In this week's episode, Ricardo explains the 5 Whys technique to help you identify the root cause of an event, a specific risk, or even support your decision-making process.

The technique, although simple, has nuances that allow you to be more effective and expand its range of uses beyond what was proposed by its creator, the founder of Toyota in the 1930s.

Ricardo shows how to use 5 Whys in measuring intangibles, problem-solving, risk response development, and also in combined applications such as the use of 5 Whys with AHP (Analytic Hierarchy Process).