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Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson, has 30 ideas to make sure your video gets seen by as many of the right peeps as possible.
A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ...
Righto, hands up if you’ve ever produced a video for your business.
Excellent. Well done to you.
Now, keep your hand up if you’ve posted that video somewhere on your website then wondered why it’s not getting the views or engagement you’d hoped for.
Just what I expected … 95% of hands remained up.
Well, herein lies the problem. You finally find the courage to appear in a video for your precious business, you invest precious time and money into having it produced (or you may have shot it yourself), but then all you do is post it on your website hoping it’ll magically take care of itself.
Well, as you’ve discovered … it won’t! But that’s all about to change thanks to video marketing expert Geoff Anderson of Sonic Sight who’s been producing marketing videos for businesses and schools since 1993. He’s even written two books on the topic - Shoot Me Now and Watch Me Now.
You’re going to need a notebook for this one … in the first half we talk about some tips and tricks to optimising your video production, then in the second half, Geoff shares 30 ways to get every video you produce … seen.
Pens at the ready …
“Video is very much a highly effective business communication tool … it’s no longer just a promotional tool. So … take it seriously!”
- Geoff Anderson, Sonic Sight
Here’s what caught my attention from my chat with video marketing expert Geoff Anderson:
“There has never been a better time to use video production to reach your audience. Professional corporate videos attract attention, engage the audience, build trust, and convert.”
- Geoff Anderson, Sonic Sight
Geoff Anderson Interview Transcription
Tim
Geoff Anderson welcome to the small business big marketing show.
Geoff
Thank you for having me Timbo. I've been listening to your show for years. I'm very excited to be on it.
Tim
You're the one out there listening hey Geoff let's start off. I want to just talk about why video. What do you love about video as a marketing medium?
Click Here To Download Full Transcription
Resources mentioned in episode 473 of The Small Business Big Marketing Show:
The winner of this week’s Monster Prize Draw
David Weir of Young Turks Barbers
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[ For more interviews with successful business owners visit Small Business Big Marketing ]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
4.7
114114 ratings
Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson, has 30 ideas to make sure your video gets seen by as many of the right peeps as possible.
A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ...
Righto, hands up if you’ve ever produced a video for your business.
Excellent. Well done to you.
Now, keep your hand up if you’ve posted that video somewhere on your website then wondered why it’s not getting the views or engagement you’d hoped for.
Just what I expected … 95% of hands remained up.
Well, herein lies the problem. You finally find the courage to appear in a video for your precious business, you invest precious time and money into having it produced (or you may have shot it yourself), but then all you do is post it on your website hoping it’ll magically take care of itself.
Well, as you’ve discovered … it won’t! But that’s all about to change thanks to video marketing expert Geoff Anderson of Sonic Sight who’s been producing marketing videos for businesses and schools since 1993. He’s even written two books on the topic - Shoot Me Now and Watch Me Now.
You’re going to need a notebook for this one … in the first half we talk about some tips and tricks to optimising your video production, then in the second half, Geoff shares 30 ways to get every video you produce … seen.
Pens at the ready …
“Video is very much a highly effective business communication tool … it’s no longer just a promotional tool. So … take it seriously!”
- Geoff Anderson, Sonic Sight
Here’s what caught my attention from my chat with video marketing expert Geoff Anderson:
“There has never been a better time to use video production to reach your audience. Professional corporate videos attract attention, engage the audience, build trust, and convert.”
- Geoff Anderson, Sonic Sight
Geoff Anderson Interview Transcription
Tim
Geoff Anderson welcome to the small business big marketing show.
Geoff
Thank you for having me Timbo. I've been listening to your show for years. I'm very excited to be on it.
Tim
You're the one out there listening hey Geoff let's start off. I want to just talk about why video. What do you love about video as a marketing medium?
Click Here To Download Full Transcription
Resources mentioned in episode 473 of The Small Business Big Marketing Show:
The winner of this week’s Monster Prize Draw
David Weir of Young Turks Barbers
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[ For more interviews with successful business owners visit Small Business Big Marketing ]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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