In today’s episode of the Social Selling Show, Daniel and Will go through practical and effective strategies to creating posts that are more likely to go viral and get you insane reach on LinkedIn.

Resources:

The Daily Sales LinkedIn Page

The Million Pound LinkedIn Message by Daniel Disney

Book: Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Transcript

Will Barron:

This episode of the show is brought to you from the salesman.org HubSpot Studio. Welcome to the Social Selling Show with myself, Will Baron Founder of salesman.org and the king, the king of social selling Daniel Disney. Daniel, how’s it going sir?

 

Daniel Disney:

I am very good Will. Excited to be back recording another episode with you and another exciting topic. I know I like to tease the topic when you introduce me in. But today’s topic is big. It’s big because we’re going to be discussing viral content and it is something that fascinated me for years. So I’m excited to share some thoughts, insights, and some tips around going viral because, it’s pretty cool. Right?

 

Can People Repeatedly Engineer Viral Posts on LinkedIn? · [00:51]

 

Will Barron:

Pretty cool. And I feel like there’s an air of mystery around viral. I’m intrigued to find and uncover from Daniel whether there’s frameworks, whether there’s strategies, whether it’s just luck. Whatever it is, I want to get into that on today’s episode of the show. So with that said then Daniel, let me ask you this just straight up. Is it actually possible, no BS, actual just truth here. Is it actually possible to engineer a viral post, repeatedly?

 

“The biggest names out there on LinkedIn that may be creating great content, getting lots of traction, anyone who you see getting viral posts, truly top level viral post on LinkedIn, even the best will be lucky to get those once or twice a year. And you can tell people do try. I’ve tried. I’ve tried to engineer consistent viral content and it’s a near on impossibility. If it’s achieved, the problem is it tends not to be the right traffic.” – Daniel Disney · [01:14] 

 

Daniel Disney:

No. And the biggest names Will, the biggest names out there on LinkedIn that may be creating great content, getting lots of traction, anyone who you see getting viral posts, truly top level viral post on LinkedIn. Even the best will be lucky to get those once or twice a year. And you can tell people do try. I’ve tried, I’ve tried to engineer consistent viral content and it’s a near on impossibility. If it’s achieved, the problem is it tends not to be the right traffic.

 

Daniel Disney:

So there are a few people Oleg, and I don’t know how you pronounce his surname was prolific on LinkedIn for a period of years. He was the CTO I think, of the daily mail and his posts would consistently go. I mean, he built one of the biggest audiences an individual can have, well over a million followers. So his posts were essentially going viral but to no real benefits.

 

“Unless you’ve got a million followers, it’s not possible to engineer viral content.” – Daniel Disney · [02:30] 

 

Daniel Disney:

There’s a lady called Bridget. And again, I don’t know her surname. Again, she’s built a huge audience over a million followers and y...