In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026? 

 

Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy – to explore what’s really driving performance right now. 

 

From intelligent offers and smarter discounting to experimentation, retention, and measuring what truly matters, this is a practical, insight-packed conversation designed to help you grow more efficiently in 2026. 

 

Hit PLAY to hear: 

• Why most brands are losing money with discounts (and how to fix it) 💸  
• The simple shift that separates demand creation vs demand capture 🎯  
• How to stop pouring budget into a “leaky bucket” of customers 🪣  
• The truth about conversion rate – dead metric or still king? 📊  
• How to grow sales AND profit at the same time (yes, really) 📈  
• The #1 mindset top brands use to consistently improve performance 🧠  

 

Key timestamps to dive straight in: 

[07:55] Intelligent Offers 

[19:15] The advice I've been giving most often to brands to help them improve their profits is... 

[27:00] How to measure success? KPIS, Metrics, Benchmarks and more 

[35:00] CRO improvements are the only way to improve ALL your marketing performance 

[44:26] You CAN grow profits and sales at the same time 

[52:30] Final takeaways 

 

Full episode notes here: https://ecmp.info/593

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