In this episode of the Ridiculously Amazing Insurance Agent podcast, host Kelly Donahue-Piro brings you a mashup of her 3-minute videos where she discusses how to reduce remarketing but still boost retention and the 4 strategies on how to handle insurance rates.

Episode Highlights:

• Kelly shares something that they’re covering in their new online course and gives a couple of tips about it. (2:39)
• What could you benefit from the online course? (4:31)
• Kelly shares the two types of people that typically struggle with the rate. (7:01)
• Kelly mentions one of the reasons our insurance rates are higher. (8:32)
• Kelly shares a conversation she had with her husband about what they should pay for their insurance. (8:51)
• Kelly mentions the Agency Performance Pack, which is all of their online training as a subscription. (12:21)
• Kelly shares a secret that not many account managers confess to. (17:21)
• How can you hold your team and get them going on reducing remarketing by using discounts? (17:39)
• Kelly explains the real goal of this podcast. (21:56)

Key Quotes:

• “We should not be automatically remarketing to anybody, and instead we need to lean on more efficient and effective ways to handle rates.” - Kelly Donahue-Piro
• “I think that these are things that we really need to get in alignment with because otherwise when we can't apply the discount, or have that conversation, what ends up happening is we're assuming or we have to have a second conversation.” - Kelly Donahue-Piro
• “Our recommendation is to assign a carrier to each team member. That way they can kind of work with the underwriter or work with a marketing rep. Trust me, they want to help you with this because they want that business, stay with them. And then compile that list. Divide up and conquer.” - Kelly Donahue-Piro

Resources Mentioned:

• Kelly Donahue-Piro LinkedIn
• Agency Performance Partners