You need to differentiate yourself from the crowd in today's highly competitive job market. Building and harnessing your brand is one way to stand out among a sea of applicants. What is your brand? How do you build one? How do you change it? How do you build it back up? How do you use it to get a job or get ahead in your career? These are all legitimate questions!

Fortunately, we're joined today by Aliza Licht, who is the author of the new book On Brand and an award-winning marketer. She explains in the latest episode of the Get Hired podcast that you have a brand regardless of your industry or position. Aliza also teaches us the elements of a great brand, how to harness its power, and much more. 

If you're looking to stand out during your job search or at work, this episode is for you. Join us as we dive into the world of branding with Aliza Licht.

Follow Aliza on LinkedIn by clicking here.

Follow Andrew on LinkedIn to join the Get Hired community by clicking here.