In today’s episode of the Salesman Podcast, we talk about how we can have more transformational conversations with our buyers by doing less.

Joining us is Clair Pedrick, the author of the book Simplifying Coaching: How to Have More Transformational Conversations by Doing Less.

Resources:

BOOK: SIMPLIFYING COACHING: How to Have More Transformational Conversations by Doing Less

Claire on LinkedIn

3DCoaching.com

Claire on Twitter 

Chorus.ai – a conversation intelligence platform for high-growth sales teams. 

Transcript

Will Barron:

Coming up on today’s episode of the Salesman Podcast.

 

Claire Pedrick:

Well, there are lots of definitions. And most of them have got lots of words in. But if I give you the baking definition of transformation, somebody comes into a conversation, and when they go away they’ve had some change happen that can’t be undone. So I’m not a sales professional and I have been on the end of many. Sometimes it feels like you’re on transmit. And I think the skill is to co-create the conversation, to work out together what it is that needs to happen. So people give too much information too quickly and too early in the conversation.

 

Will Barron:

Hello, sales nation. My name is Will Barron and I’m the host of the Salesman Podcast. The world’s most downloaded B2B sales show. On today’s episode, we have Claire Pedrick, she’s the author of Simplifying Coaching. You can find her over to 3dcoaching.com. On today’s episode, we’re getting into how you’re can have a more transformational conversation with your buyers. There’s tonnes to go out in this episode, there’s tonnes of value, questions you should ask, how to frame up a conversation and a whole lot more. So with that said, let’s jump right into it. Claire, welcome to the Salesman Podcast.

 

Claire Pedrick:

Thank you. It’s really good to be here.

 

What Does it Mean to Have a Transformational Conversation? · [01:27]

 

Will Barron:

I’m really excited to have you on. Okay. So we’re going to talk about how we can have more transformational conversations by doing less in this episode. But I guess, to get us started here, to get us rocking and rolling, what does it mean to have a transformational conversation? Is there a definition of what that actually is?

 

“Well, there are lots of definitions and most of them have got lots of words in. But if I give you the baking definition of transformation, somebody comes into a conversation, and when they go away they’ve had some change happen that can’t be undone.” – Claire Pedrick · [01:32] 

 

Claire Pedrick:

Well, there are lots of definitions and most of them have got lots of words in. But if I give you the baking definition of transformation, somebody comes into a conversation, and when they go away they’ve had some change happen that can’t be undone.

 

Will Barron:

I love that.

 

“Think baking. So if you put all the ingredients of a cake into a tin, you apply heat, and then you can’t unmake a cake. So transformation is change that you can’t unmake.” – Claire Pedrick · [01:49] 

 

Claire Pedrick:

So think baking. So if you put all the ingredients of a cake into a tin, you apply heat, and then you can’t unmake a cake. So transformation is change that you can’t unmake.