Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!

Chapters:

• 00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers
• 00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?
• 00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything
• 00:04:31 - Mastermind Insights: Tactics That Drive Real Results
• 00:05:42 - Lead Generation Revolution: Implementing Conditional Logic
• 00:12:52 - Real-World Applications: How the Pros Do It
• 00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads
• 00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel
• 00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success
• 00:20:24 - Delivering the Right Content: Tailoring to Your Audience
• 00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm
• 00:29:27 - Harnessing the Power of Algorithms: What You Need to Know
• 00:32:46 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• How to create a lead ad using Meta Ads Manager
• Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
• Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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