The following guest sits down with host Justin White:

•   Brian Decker – CEO, Modern Lending


Creating Strategic Video Content on Instagram to Expand Your Audience and Your Business

In 2020, a top-producing mortgage broker with billions in career-closed loan volume decided to dedicate himself to creating videos on Instagram. Why does he believe that social media content is the future of how loan originators will bring in business? Listen to Episode #22 of Good. Better. Broker. as we talk with Brian Decker, CEO of Modern Lending, as he takes a deep dive on how to develop an Instagram strategy that will turn followers into borrowers.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to leverage Instagram for building your brand and your book of business.


In this episode, we discuss ...

•   2:11 – Why Brian made social media content a priority
•   6:32 – What Brian sees people doing wrong with their social media strategy
•   7:36 – The importance of having content pillars and how to determine them
•   9:36 – Brian’s 70/30 rule for his content
•   12:05 – How Brian structures his videos
•   15:19 – How to maximize engagement with your videos
•   16:33 – Why you shouldn’t ‘post and ghost’
•   22:10 – How to add followers through the comments section


Resources Mentioned in This Episode:

Instagram
Dave Ramsey
Flick


Show Contributor:

Brian Decker
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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