Built To Grow Fitness Business

How to Increase Show Rates


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We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just dont show up.

Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.

Tim and Randy believe the main reason why they don't show up is a loss of motivation between booking the appointment and the appointment time. They've lost their mojo or their excitement for starting a fitness program.

What can you do about it as a gym owner?

Listen in for some pro tips on how to get your prospects to show up for their consultations.

Key Takeaways

- Why are people not showing up for the consultation (03:47)

- Meeting your prospects where they're at (05:40)

- Lowering your prospect's anxiety about starting a fitness program (07:37)

- Call your prospect before the appointment (08:40)

- Pro-tip to get rid of prospect's excuses (11:05)

- Learn how to get clients into your four falls (16:41)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten

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