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Heather Sager. She’s a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a speaking coach who has helped entrepreneurs and businesses master their talk.

If you’ve ever wondered, “How do I communicate my business?” “How do I really captivate the attention of anyone with utmost confidence?” “How do I deeply engage any audience the minute I present my story?”

Heather is here to answer all those questions and more. Although all the tips Heather shares apply to your cold pitches and attracting opportunities for media coverage, press features, and PR, the advice she gives is applicable to every area of business.

Whether you intend on doing a TED talk in the future, going on a news segment as an expert guest, or pitching an irresistible story that has any journalist or editor nodding along, saying, “We need her on our publication ASAP!”... This episode is for you.

Heather shares why every business has a signature talk in them, the difference between your message and messaging (this is key!), why simplification is the secret to scaling any business, and why context is one of the most important elements–no matter what you’re talking about.

This juicy, jammed-packed episode is all about grabbing the attention of anyone you’re addressing, whether that’s a journalist or editor you’re wanting to “wow” to get a feature in your dream publications. Or even a client that you’re wanting to convert into a raving fan. This episode has it all, so tune in, take notes, and get ready to unleash the potential of your message into the world.

Topics We Discuss in this Episode:

• Why all business owners should consider having a signature talk
• Messaging versus your message – what’s the difference? 
• Why simplifying is the secret to scaling any business
• Connecting the dots between the solution you provide and the context you create
• How to captivate your audience immediately
• The importance of knowing your audience in the context of your storytelling
• What are your conversation clutches? Removing unnecessary words that get in the way of your message
• The 4 factors you need to think about in order to attract your ideal audience

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

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