What happens after the awareness? After you stop spending on autopilot… how do you start building on purpose?

In part two, Shari connects money mindfulness to business-building — and why your exit number should be based on the life you actually want, not what Instagram says counts as “success.”

Guest Kathryn Finney returns to share how she grew her blog into a real media company, figured out her number, and made the hard call to sell it — even though she could’ve made more by staying.

She also breaks down the difference between a startup and a small business (spoiler: you don’t have to build to sell) and why clarity is more profitable than hype. This is your episode if you’re sitting on a side hustle, business, or creative project and wondering: “Do I grow this… or let it go?”

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