Lightning Round: Top 10 Ways to Know a Customer Is NOT a Right Fit

Question: Ricardo from Santos, Brazil asks, "We are a busy sales team that is working for a growing company. We can barely keep up with leads - incoming as well as those we seek. I am trying to help my team manage their time, and attract the business we really want. How do I coach and develop my team to know when to quit following up or let a lead go?"

Book: FIRE Your Customers  by Humza Chowdhry