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Ep 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson

When most business owners think about growing their audience online, Facebook and Instagram usually top the list. But there's a powerful and often overlooked platform that deserves your attention—Pinterest. In this highlight from Shana’s podcast interview with Pinterest strategist Meagan Williamson, we explore how Pinterest works more like a visual search engine than a social media site, and why that matters for your business growth.

What You’ll Learn in This Episode Highlight:

• Why Pinterest isn’t just about promoting launches—but building top-of-funnel visibility
• The unique way users search on Pinterest (and how it differs from Google and YouTube)
• How to optimize your boards, pins, and profiles using strategic keywords
• The evergreen nature of Pinterest content (pins can bring traffic for years!)
• Tips for effective Pinterest SEO: from keyword mapping to writing compelling pin copy
• The importance of user intent and why Pinterest visitors are often closer to making decisions

Meagan shares her expertise on how to leverage Pinterest’s SEO potential to build long-lasting, evergreen traffic that feeds your funnel over time. Whether you’re trying to grow your email list, boost podcast listeners, or drive traffic to a free group, Pinterest can play a crucial role in your strategy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated