With almost 30 years of experience in Sydney's eastern suburbs real estate market, Ric Serrao has witnessed the evolution of the industry first-hand.

The current number 5 on the REB Top 100 Agents and principal at Raine & Horne Double Bay sits down with host Phil Tarrant.

On this episode of the Secrets of the Top 100 Agents podcast, Ric shares how he keeps his clients coming back, the techniques he is passing on to newer agents in his company, and the importance of remaining authentic in a cutthroat domain.

Ric also reveals:

- How his priorities have changed since starting out

- The impact of technology on the industry

- What he's least proud of in his career