AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success through conversions rather than traffic volume, as efficient customer acquisition without clicks can be more valuable. how Notes

Connect With: 

• Michael Walrath: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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