Tony Federico is a shining example of how to make a career out of the paleo diet and lifestyle. After a personal training client suggested the diet, Tony never looked back, going on to write for Paleo Magazine and hosting the podcast of the same name. He recently made the decision to move on to VP of marketing at Natural Force; a supplement company committed to making products using only the purest, highest quality, all-natural and organic ingredients.

You should listen to this interview for inspiration, business and career advice.

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Here’s the outline of this interview with Tony Federico:

[00:00:08] Exercise in a pill? Perhaps not. Sign up for our highlights email for the references.

[00:01:57] Paleo Magazine Radio podcast.

[00:02:11] Tony is now VP of marketing at Natural Force.

[00:04:22] Exercise science in college.

[00:06:07] Psychology degree and personal training certification.

[00:07:50] Crossfit and Paleo.

[00:08:02] Dr Loren Cordain.

[00:09:09] 90-day Paleo challenge on livecaveman.com.

[00:09:50] Mark Sisson interview.

[00:11:23] Many iterations of Paleo.

[00:12:49] Mark's Daily Apple and Primal.

[00:13:15] Carbohydrate curve.

[00:13:25] Book: Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health by Gary Taubes.

[00:14:24] Blood lipids.

[00:16:14] Metabolic flexibility.

[00:18:14] Food restrictions as symptom control.

[00:19:30] Ex-smoker syndrome.

[00:20:42] The Paleo industry has caught up.

[00:21:20] Paleo Protein and certification.

[00:22:11] Robb Wolf and Art De Vany, PhD.

[00:22:24] Paul Jaminet, PhD.

[00:22:51] Paleo f(x) and AHS.

[00:23:39] Bulletproof Coffee.

[00:26:29] Primal Kitchen – Avocado Oil Mayo.

[00:27:15] Wild Planet sardines.

[00:27:43] Costco coconut oil.

[00:28:28] General Mills Epic Bar.

[00:30:09] Hunting.

[00:31:32] Cooking.

[00:31:40] Blue Apron.

[00:35:12] Coaching and information products, e.g. summits.

[00:35:52] Physicians for Ancestral Health.

[00:36:12] Dr Dan Kalish.

[00:36:20] Paleo Magazine interview.

[00:37:16] Chris Kresser.

[00:38:08] Squatty Potty.

[00:38:31] f.lux.

[00:39:08] Nightshift on iOS.

[00:40:58] Unhelpful: “That's not Paleo!”

[00:44:12] Stay mindful.

[00:45:01] Groupthink.

[00:45:29] Natural Force pre-workout raw tea.

[00:46:41] Founders of Natural Force (Joe & Justin).

[00:49:18] Recovery Nectar.

[00:52:40] @tonyfedfitness on Instagram, FB & Twitter.