There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.

Both have their place in a marketing strategy, but today we talk about how to create educational content that converts.

We live in an information age, where people are looking for help online, so you have a chance to position your content in front of this type of person who is relevant to your business.

You can then build credibility, trust and respect through your content and nurture them until they are ready to become your client.

The client who comes out of this long-term play marketing is excited to join your gym. They are not looking for quick fixes.

Listen to this episode for a winning formula for creating long-term content that converts.

Key Takeaways

- Learn the marketing game (00:44)

- How to create longer play educational content (03:58)

- Raising the level of awareness through your content (07:09)

- Giving actionable items that bring results (08:45)

- Delivering continued education on the reasons your clients get results (12:01)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle