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✨ Most lawyers think content is about showing off what they know—but that’s exactly why it doesn’t work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience’s deepest concerns and questions. Learn how to make every post, blog, and video feel like you’re reading your client’s mind.

📌 Key Takeaways

• Discover why starting with your audience’s fears creates irresistible content.
• Learn how to identify the top 5 questions your clients are already asking.
• Shift from “what you want to say” to “what they need to hear.”

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