Let’s be real—pricing is one of the most stressful parts of any real estate conversation.

💰 Sellers are worried about leaving money on the table.

💰 Buyers are terrified of overpaying in this market.

💰 And you? You’re stuck in the middle, trying to guide, educate, and close the deal—without losing the listing or the sale.

But here’s the thing: Most agents get the pricing conversation wrong.

In this episode, we’re flipping the script on how you talk about pricing—because when you do it right, it becomes one of your biggest competitive advantages. We’re diving into:

✅ Why a single-price approach limits your success—and what to do instead.

✅ How a tiered pricing strategy shifts the conversation from resistance to value (and gets clients to choose the right price, without pushback).

✅ The psychology behind pricing options—and how it subtly guides client decision-making.

✅ How to position yourself as the trusted advisor (instead of the agent who’s just “throwing out numbers”).

✅ How to use this strategy in BOTH listing and buyer consults to eliminate objections before they even come up.

Here’s the truth: Pricing isn’t just about numbers—it’s about positioning.

And when you master how to frame pricing conversations, you’ll start closing more deals, faster, without the constant back-and-forth.

🎧 Hit play now and get ready to shift the way you talk about pricing for good.

🔥 Want to go even deeper on strategies like this? Join us at one of our Listings Lab Live events—where we break down the exact marketing and business strategies top agents are using to scale. Click here for details: https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/